Maria Mavropoulou

• Produced and implemented high-impact recurring campaigns which directly resulted in 150% increase YoY in sales.
• Designed and implemented personalized email sequences, driving targeted customer engagement and conversion.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Designed and executed multi-channel CRM marketing campaigns (email, SMS, social media) to drive customer engagement and sales.
• Improved marketing strategies by leveraging data to make informed decisions.

• Developed and executed high-impact email marketing campaigns that resulted in a 50% increase in retention rate.
• Achieved higher engagement and reduced unsubscribe rates through precise targeting.
• Conducted rigorous A/B testing to optimize email engagement and conversions.
• Collaborated with content creators and designers to produce compelling and visually appealing email content.
• Provided actionable insights and comprehensive reports to stakeholders, informing future strategies.

• Spearheaded CRM migration, launched loyalty rewards program and customer experience campaigns that resulted in 80% increase in sales.
• Devised data visualization dashboards to make complex data more accessible to stakeholders.
• Tracked key performance indicators to measure success of campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Optimized email campaigns to increase open and click-through rates.

CLIENTS: Apple, Weyo, BlueCat, Caveler, Zillable

• Led digital marketing initiatives across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Boosted engagement and lead generation by delivering valuable and relevant content.
• Devised content strategy to effectively engage target audiences.
• Managed marketing budgets efficiently, allocating resources to maximize ROI.
• Worked closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts.