MARIA SOULAYRAC

Work History

Business Development Manager

AMPARIN SA DE CV ( DISTROLLER )

Mexico City

06.2018 - 02.2023

Negotiated and closed long-term agreements with new clients in assigned territory.
Generated new business with marketing initiatives and strategic plans.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Reached out to potential customers via telephone, email, and in-person inquiries.
Represented company and promoted products at conferences and industry events.
Taught consultative selling techniques to new and existing staff members to build expertise.
Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
Performed client research and identified opportunities for account growth, account penetration and market expansion.
Monitored market trends and competitor activities to identify areas of potential opportunity.
Compiled product and customer data to generate informed profit projections.
Kept meticulous client notes and updated account information in company databases.
Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
Scheduled and implemented product promotions in accordance with available inventory and staff resources.
Developed process to analyze customer feedback to incorporate insights into product development strategies.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Drove sales by developing multi-million dollar contract sales.
Managed accounts to retain existing relationships and grow share of business.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Compiled and analyzed data to determine approaches to improve sales and performance.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Communicated product quality and market comparisons by creating sales presentations.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Built relationships with customers and community to establish long-term business growth.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Prepared sales presentations for clients showing success and credibility of products.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Managed revenue models, process flows, operations support and customer engagement strategies.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Facilitated business by implementing practical networking techniques.
Directed sales support staff in administrative tasks to help sales reps close deals.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Organized promotional events and interacted with community to increase sales volume.
Implemented systems and procedures to increase sales.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

Product Manager

Boehringer Ingelheim

Mexico City

01.2016 - 12.2020

Prioritized roadmap in order to achieve product goals and metrics.
Managed product demonstrations and testimonials for performance evaluation.
Coordinated design meetings and decisions with internal departments and teams.
Reduced project downtime with quality product inspections.
Assessed costs and estimated production capabilities to evaluate economic viability.
Maintained positive vendor relations to build strong partnerships.
Boosted customer base penetration using creative promotional approaches.
Reviewed new opportunities to drive business strategy at planning sessions.
Set goals and formalized policies to maximize team performance and keep project on-task.
Established criteria for each milestone within product roadmap as means to measure developmental progress.
Monitored market trends and competitor performance to update promotional strategies.
Analyzed metrics to measure product performance.
Compiled product and customer data to generate informed profit projections.
Spearheaded collaborative efforts to bring products to market.
Liaised with clients to better understand business needs and current market landscape.
Communicated effectively with team members to deliver updates on project milestones and deadlines.
Developed product documentation to communicate upcoming features and products to internal teams.
Consulted with buyers to determine projected demand for products and services.
Directed planning and budgeting efforts.
Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.

Chief Marketing Officer

PUNTO CASA DE BOLSA from GRUPO SALINAS

Mexico City

11.2013 - 11.2017

Leveraged YouTube and other viral marketing tools and channels to generate buzz.
Redesigned user experience, site functionality and online merchandising to increase sales.
Identified low-cost opportunities to increase visibility and drive traffic.
Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Negotiated advertising and commercial sponsorship contracts to save company money.
Coordinated teams of design and implementation professionals to manage all project objectives.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Increased market awareness and penetration through development of creative collateral.
Increased consumer retention by reactivating dormant consumers through retention campaigns.
Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks.
Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
Oversaw and guided brand marketing programs to optimize user product experience.
Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.

Communications Specialist

Tecnologico de Monterrey University in alliance with Arizona State University

Mexico City

02.2013 - 10.2013

Conducted primary and secondary research to better understand human behaviors related on water use.
Used various market research tools and techniques to gather, analyze and interpret data.
Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Assembled reports and presentations to share insights and recommendations with stakeholders.
Created and distributed surveys for data collection and analysis.
Achieved the Institute vision and marketing objectives by collaborating with various departments.
Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Collaborated with cross-functional teams to develop and implement market research strategies.
Tracked key performance indicators to measure success of campaigns.
Developed questionnaires and facilitated focus group discussions.
Created customized marketing materials to increase product awareness.
Facilitated media training for executive staff and spokespeople.
Took photographs and videos during special events and symposia coordinating content materials in social media pages.
Maintained corporate website using content management systems and associated plugins.
Collaborated with journalism and marketing teams to compile information and align company messaging.
Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
Copyedited, proofread and revised University advertisements, print materials and press releases before dispersal.
Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
Created social media content across multiple platforms according to content calendars and promotion schedules.
Designed company outreach and fundraising campaigns to engage with customers and other businesses.
Met with media and press personnel to schedule interviews and issue company statements.
Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Conducted media relations and responded to media requests for information.
Supported public relations managers with writing, researching and preparation of materials
Coordinated media interviews with organization staff, board members and volunteers.
Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Wrote press releases and other materials utilizing SEO practices.
Developed and implemented social media strategy to increase engagement and reach new audiences.
Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
Produced and distributed brochures, newsletters and press kits.
Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
Facilitated press conferences and other outreach events to raise visibility of organization.
Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
Built and maintained positive relationships with public by utilizing strategic plans.
Managed media relations for organizations to produce successful results.

Marketing Consultant

The MATT FOUNDATION

SAN ANTONIO TEXAS

01.2010 - 10.2013

As a Marketing consultant my mission was to generate knowledge and awareness on digital platforms, events, symposia, KOL actions, to promote the hispanic community integration in USA.
Collaborated with leadership in creating weekly bulletins, which were sent to affiliates, institutions and universities.
Consulted with stakeholders developing innovative, high-impact Integration programs and agreements towards goals established by the board.
Planned and executed events and marketing programs to increase qualified leads.
Traveled nationally and internationally to meet and deliver clear company messages.
Improved relationships between church and community by participating in outreach initiatives.
Conducted primary and secondary research to better understand human behaviors of the community in several axes: financial integration, language integration and social integration.
Used various market research tools and techniques to gather, analyze and interpret data.
Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Assembled reports and presentations to share insights and recommendations with stakeholders.
Created and distributed surveys for data collection and analysis.
Achieved the Institute vision and marketing objectives by collaborating with various departments.
Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Collaborated with cross-functional teams to develop and implement market research strategies.
Tracked key performance indicators to measure success of campaigns.
Developed questionnaires and facilitated focus group discussions.
Created customized marketing materials to increase product awareness.

Summary

Overview

Work History

Business Development Manager

Product Manager

Chief Marketing Officer

Communications Specialist

Marketing Consultant

Education

Bachelor of Science - Communications

Reading, Opera, Ballet

Timeline

Work Availability

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