María De La Luz Frías Castro

Each year, my team exceeded sales quotas and increased profitability through effective sales strategy and business planning.

• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
• Hired, trained and built high-performing team of sales representatives, regional managers and field sales managers.
• Collaborated with cross-functional teams to develop innovative product offerings that addressed evolving customer demands.
• Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
• Established ambitious sales targets, incentive schemes and managed deployment strategies to increase ROI.

• Collaborated with finance teams to maintain competitive pricing and maximize profits.
• Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
• Creation of marketing plans and campaigns to reach target audiences to grow the mexican market.
• Expanded market presence through targeted prospecting efforts, leading to increased brand awareness and new business opportunities.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Organized promotional events and interacted with community to increase sales volume.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Responsible of Dental business Unit in Grisi

• In charge of marketing team, Sales team and a supply chain manager
• Built the marketing campaign of the Grisi dental products
• Contracted and implemented CRM and Knobloch ATV
• Planned the launch of one new product (communication, mkt strategy, demand planning for 6 months)
• Planned supply chain for the unit for the next two years
• Trained, coached regional managers to lead the team

the merge between MSD and Schering Plough was implemented in 2010, that´s why I had to :

• Re-structure national sales organization of respiratory team, choosing best performers, best territories, market sizes.
• Learned and communicated effectively and kindly to people that they would no longer work for the company

as regional manager in MSD

• Applied 3 re-structures of the sales force to achieve the OC goals
• Collaborated with marketing managers to execute the tactics of the marketing plan
• Achieved sales goals and launched one new brand
• Coached, trained, and led regional managers.

• Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
• Developed and assigned monthly sales quotas to over 16 regional sales managers in México
• Delivered comprehensive and convincing sales presentations
• Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.

Started as Sales representative in 1996

first promotion as regional manager in 2001 due to:

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.