Maria del Rocio Solorzano Leiro

Promoted to enhance the efficiency and effectiveness of the Content department. Developed and implemented strategic plans for managing the timely processing and delivery of programming materials, focusing on vendor profitability and team productivity. Oversaw the sorting and distribution of incoming digital media files for television broadcasts. Directly managed a team of up to five, with responsibilities including hiring, training, performance evaluations, and personnel management.

- Acted as the primary liaison between the Acquisitions, Programming, and Operations departments to ensure seamless communication and collaboration.

- Improved workflow efficiency by optimizing team performance and proactively resolving bottlenecks.

- Coordinated with studios, including Disney, to ensure the timely delivery of media and content.

- Managed financial responsibilities, including vendor invoicing, follow-up, and collections to maintain budgetary oversight.

- Conducted thorough reviews of all incoming media from new providers and vendors to ensure quality and compliance.

- Led long-term strategic program planning for the Home & Health, TLC, and Investigation Discovery channels, ensuring alignment with overall business objectives.

- Developed and executed programming strategies while monitoring daily and monthly performance metrics, achieving significant rating increases: 28% for Home & Health, 17% for Investigation Discovery, and 6% for TLC compared to the previous year.

- Created comprehensive monthly programming grids for Lifestyles channels, collaborating with marketing, communications, and sales departments to develop targeted campaigns that resulted in an 18% increase in Home & Health ratings month-over-month.

- Conducted in-depth analysis of weekly ratings data to inform programming decisions, facilitating timely adjustments and the introduction of special events to enhance viewer engagement.

- Established and maintained a competitive programming calendar, ensuring awareness of industry trends and competitor activities.

- Acted as a liaison between various departments to coordinate programming strategies and campaign initiatives, fostering cross-functional collaboration and alignment.

- Collaborated with the Acquisitions team to drive the acquisition of content aligned with the content strategy, audience preferences, and market trends.

- Communicated product requirements to effectively support rating and positioning objectives.

- Led the acquisition and re-licensing of films based on comprehensive performance analysis.

- Administered the distribution of viewing windows and play schedules in accordance with the content programming model.

- Developed and maintained two-year programming plans based on both potential and confirmed acquisitions.

- Effectively managed competing deadlines to ensure timely project execution.

- Customized brand messaging to engage target audiences and enhance viewer interaction.

- Formulated advertising strategies and translated ideas into actionable tasks, delegating responsibilities to the appropriate teams and individuals.

- Developed and implemented annual programming plans aligned with channel strategies and premiere requirements, making necessary adjustments to acquisitions on a monthly and bi-weekly basis.

- Acted as a liaison with the Acquisitions department to:

- Drive the acquisition of content that supports the content strategy, aligning with audience preferences and market trends.

- Communicate product needs to enhance ratings and positioning goals for each channel.

- Lead the acquisition and re-licensing of films based on comprehensive performance analysis.

- Managed the distribution of programming windows and plays in accordance with content programming models and channel requirements.

- Collaborated with the Traffic Department to monitor the availability of additional materials, such as EPKs and requested versions, to support programming needs.

- Created and maintained two-year programming plans based on potential and confirmed acquisitions.

- Achieved a 70% optimization of the content library within three months.

- Successfully managed programming plans for all channels a year in advance.

- Led long-term strategic program planning for all Premium Channels, enhancing brand visibility and audience engagement.

- Managed the Moviecity brand, an exclusive offering in the pay television sector, including Moviecity HD, Moviecity VOD, and the premium Moviecity Package comprising six movie channels.

- Supervised daily operations of Moviecity and meticulously reviewed monthly programming schedules across the Latin American region, ensuring optimal content delivery.

- Developed comprehensive programming plans for both basic and premium channels, aligning content with audience preferences and market trends.

- Played a key role in recommending, acquiring, and managing inventory for all channels, with a focus on independent title acquisitions, resulting in a diverse content library.

- Coordinated the production of promotional spots and managed targeted campaigns for channel and media projects in collaboration with agencies and designers.

- Created and executed the annual marketing plan for the Moviecity brand, driving brand awareness and subscriber growth.

- Oversaw the development of materials for marketing campaigns and loyalty programs, enhancing customer retention and engagement.

- Collaborated with premium programmers to design and implement successful campaigns for the Moviecity Pack, increasing subscriber numbers and brand loyalty.

- Conducted thorough reviews of programming across all channels to ensure high-quality content curation.

- Successfully achieved recognition for the Moviecity Pack brand, positioning it as a leader in the premium television market.

• Responsible for long-term strategic program planning for Moviecity (flagship channel/direct competitor to HBO).
• Manage Moviecity daily operations and monthly schedules throughout entire Latin American region.
• Extensively involved in recommending, ordering and utilizing inventory for Moviecity including acquisition of Independent titles.
• Create and develop programming plans.
• Brought Moviecity up from second position to first place in rankings of comparable channels in all markets during daytime and primetime,.
• Coordinate with Marketing Department to develop premiere, special programming, festival and holiday schedules for Moviecity.

- Led long-term strategic program planning initiatives, significantly enhancing the channel's competitive positioning within the Latin American market.

- Oversaw daily operations and monthly programming schedules for Moviecity across the entire Latin American region, ensuring optimal content delivery and viewer engagement.

- Played a pivotal role in the acquisition and management of inventory, focusing on independent titles to diversify and enrich the channel's offerings.

- Developed and implemented comprehensive programming plans that contributed to viewer growth and retention.

- Successfully elevated Moviecity from second to first place in rankings among comparable channels during both daytime and primetime slots across all markets.

- Collaborated closely with the Marketing Department to strategize and execute premiere events and special programming initiatives, driving increased viewership and brand visibility.

- Led long-term strategic program planning for Cinecanal, a flagship channel and direct competitor to TNT, Space, and Isat.

- Oversaw daily operations and managed monthly scheduling across the entire Latin American region.

- Supervised and coached personnel for Cinecanal 2, ensuring high performance and team development.

- Held ultimate responsibility for maintaining channel quality and programming standards.

- Managed inventory of studio titles for both Cinecanal and Cinecanal 2.

- Developed and implemented comprehensive programming plans to enhance viewer engagement.

- Produced in-depth ratings and competitive market reports, including data compilation and analysis.

- Successfully elevated Cinecanal from eleventh to first place in market rankings for comparable channels during both daytime and primetime slots.

- Collaborated with the Marketing team to design and execute premiere events, special programming, and schedules for festivals and holidays.

(equivalent of Bachelor of Arts in Communications

• Thesis: El Cine una Opción en Televisión