MARIA FERNANDA ESPINOZA
Guanajuato City, Guanajuato
Summary
Client-oriented sales and marketing coordinator with collaborative history working with clients from different markets sectors to add strategic business value and generate leads. Creative channel developer with long-term strategic client retention strategy and product lifecycle innovation. Data-driven marketing strategist with extensive product lifecycle management and statistical modeling experience.
Overview
3
3
years of professional experience
Work History
Sales and Marketing Coordinator
Festival De Fotografía Internacional En León
León, Guanajuato, Mexico
04.2023 - Current
- Examined needs, wants and spending patterns of target audience.
- Developed and implemented strategies to increase sales and improve customer service.
- Developed comprehensive sales presentations that effectively communicated product value propositions to potential clients.
- Implemented marketing strategies to generate leads and increase retention rate.
- Conducted market research to identify new opportunities, driving strategic expansion into untapped markets.
- Implemented advertising campaigns and prepared promotional materials.
- Analyzed key performance metrics for continuous improvement of sales tactics and marketing initiatives.
- Established strong partnerships and added new sponsors with the principal brands in the industry.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Researched competitor marketing trends and prices using data analysis.
- Developed and implemented incentive programs to increase sales and customer loyalty.
- Monitored company budgets by comparing campaign results to financial forecasts.
- Coordinated cross-promotional efforts with partner companies leading to mutually beneficial outcomes.
- Created and maintained customer databases to facilitate customer segmentation.
Creative Coordinator
Atraxion Graphica
León, Guanajuato, Mexico
09.2021 - 04.2023
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
- Developed artistic visual products while working within defined technical constraints.
- Developed captivating presentations for client meetings, leading to an increase in new business acquisition.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Curated visual assets for use in digital marketing campaigns, contributing to improved conversion rates.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Implemented strategies for promoting campaigns on social media.
- Served as the primary liaison between clients and internal teams, ensuring clear communication and alignment on project expectations.
Market Research Executive
IMAE Marketing
León, Guanajuato, Mexico
10.2020 - 03.2022
- Developed questionnaires and facilitated focus group discussions.
- Conducted detailed consumer behavior analyses to optimize marketing efforts for maximum impact.
- Conducted market research to identify customer needs and preferences.
- Created and distributed surveys for data collection and analysis.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Created customized reports tailored to meet specific client needs, enhancing their understanding of the market landscape.
- Designed and executed successful market segmentation studies to identify target demographics for new product launches.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Education
Professional Excel Certificate -
Cámara De Comercio Exterior
06.2024
Certificate of Email Marketing - Marketing
HubSpot Academy
09.2023
Bachelor's Degree in Marketing And Advertising -
University Iberoamericana Leon
07.2021
Skills
- Target Market Identification
- Marketing Analytics
- Copywriting
- Content Generation
- Branding
- Customer Service
- Quantitative Research
- Qualitative Research
- Survey Design and Development
- Marketing Strategies
Languages
Spanish
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
Sales and Marketing Coordinator
Festival De Fotografía Internacional En León
04.2023 - Current
Creative Coordinator
Atraxion Graphica
09.2021 - 04.2023
Market Research Executive
IMAE Marketing
10.2020 - 03.2022
Professional Excel Certificate -
Cámara De Comercio Exterior
Certificate of Email Marketing - Marketing
HubSpot Academy
Bachelor's Degree in Marketing And Advertising -
University Iberoamericana Leon