Maria Fernanda Rodriguez

• Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
• Developed high-impact creative campaigns and promotional content from concept to completion.
• Monitored industry trends to keep creative materials fresh and engaging.
• Developed strategic communication and marketing plans.
• Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
• Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
• Drove innovation by staying current on industry trends and incorporating new ideas into design work.
• Designed innovative creative strategies to raise brand awareness and engagement for organization.

• Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
• After working as a marketing intern, I was hired by the marketing agency. I’m genuinely skilled in all aspects related to high-impact campaigns, from checking metrics to market analysis, but I found that I enjoyed leading campaigns more from the creative side. They created a position as Creative Director specifically for me because they realized my presence was essential. I led six high-impact campaigns for various brands, including tequila, a shoe brand, restaurants, a medical clinic, and more. I’m very passionate about the design thinking process and always strive to take a lateral approach to things. I love to innovate, and I’m the kind of person who never runs out of ideas.
• Wrote creative briefs and coached copywriters to develop compelling content.
• Coordinated photoshoots and events.

• Conducted market research to identify target audiences and optimize marketing efforts.
• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
• Assisted in creating written, video, and image content for marketing channels.
• Researched interesting and relevant content to capture interest and improve site traffic.
• Assisted in the planning and execution of successful product launch events.
• Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
• Researched competitor trends and interpreted findings to report conclusions to supervisors.
• Boosted social media engagement by crafting and scheduling posts on various platforms.
• Assisted in budget tracking for marketing projects, ensuring expenditures remained within allocated funds.
• Participated in training sessions on digital marketing tools, increasing efficiency of online campaigns.
• Assisted in organizing promotional events, leading to enhanced customer interaction with brand.

Publicity Agency (Internship)

My first job, while still pursuing my degree, was as an intern at Mind Group, a vibrant publicity agency. In this role, I worked as a Copywriter, crafting persuasive and engaging content, and as a Marketing Coordinator/Assistant, helping execute marketing strategies and campaign planning. I also contributed to Creative Campaigns as an Assistant, supporting the ideation and coordination of impactful projects. This internship provided a unique opportunity to apply my academic knowledge directly to real-world scenarios, refining my skills in content creation, strategic planning, and teamwork within a fast-paced, results-driven environment.

• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Sorted and organized files, spreadsheets, and reports.
• Prepared project presentations and reports to assist senior staff.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Analyzed problems and worked with teams to develop solutions.
• Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.