Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
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MARIA FERNANDA UREÑA PALACIOS

MARIA FERNANDA UREÑA PALACIOS

Research Analyst
Mexico City,CMX

Summary

Market Research Analyst with over 10 years of experience in survey design, data analysis, and consumer insights across healthcare, retail, and fintech. Skilled in quantitative methodologies, survey programming, and performance metrics, with a proven ability to transform complex data into clear, actionable findings. Recognized for collaboration, adaptability, problem-solving, and strong communication skills. Proficient in Konovo Platform, Qualtrics XM, YouGov systems, DisplayR, SPSS, Microsoft Office Suite, Google Suite. Bilingual in Spanish and English.

Overview

16
16
years of professional experience
2
2
Languages

Work History

Analyst

Konovo
05.2025 - Current
  • Designed and programmed healthcare surveys through the Konovo Platform, ensuring high standards of accuracy and detail.
  • Coordinated international fieldwork and data quality processes, demonstrating adaptability and strong problem-solving.
  • Produced client deliverables noted for clarity of communication and strategic value.
  • Collaborated effectively with clients and colleagues, showing teamwork, empathy, and professionalism.
  • Working closely with colleagues in the US and Mexico.

Research Consultant

Qualtrics
03.2024 - 01.2025
  • Managed custom research projects end-to-end, applying strong organization and time management under demanding timelines.
  • Partnered with clients to align research outcomes with strategic goals, building trust and collaborative relationships.
  • Delivered outputs recognized for clarity, creativity, and effective storytelling.
  • Worked closely with colleagues in the US and Mexico, highlighting cross-cultural collaboration and flexibility.

Client Services Associate

YouGov
06.2022 - 03.2024
  • Contributed to the design, scripting, and testing of surveys, showing reliability, precision, and resilience.
  • Developed reports and presentations valued for clear communication and insightfulness.
  • Worked closely with colleagues in the US and Mexico, highlighting cross-cultural collaboration and flexibility.

Business Specialist

Bloinx
12.2021 - 06.2022
  • Supported start-up growth with adaptability and creativity.

Business Operations Manager

FAS Fintech Advisory Services
09.2021 - 12.2021
  • Identified leads for venture capital advisory, showing initiative and persistence.
  • Connected clients with senior executives, demonstrating relationship-building and professional communication.
  • Coordinated corporate events and networking activities with strong planning and organizational skills.

Business Operations

FAS Fintech Advisory Services
09.2020 - 09.2021
  • Supported partners by sourcing and qualifying potential clients, applying initiative and critical thinking.
  • Facilitated introductions between leads and executives, showing discretion and professionalism.
  • Assisted in company event planning, demonstrating attention to detail and teamwork.

Assistant to Partner

Compañía Operadora de Estacionamientos Mexicanos S.A. de C.V.
06.2019 - 07.2019

Provided operations support with dependability and initiative.

Research Analyst

RFi Group
09.2017 - 09.2018
  • Conducted research on payments, savings, and investment trends, combining analytical rigor with curiosity.
  • Participated in stakeholder presentations as a reliable backup analyst, ensuring smooth delivery.
  • Presented to Starling Bank, receiving a 10/10 evaluation for clarity, confidence, and presentation skills.

Head English Teacher

Colegio Williams
07.2012 - 08.2014

Head Teacher 5th and 6th grade, demonstrating leadership, mentoring, and communication.

Sales Representative

HCI Globaltrade
01.2010 - 07.2012

Sales Representative, building negotiation, persuasion, and resilience.

Education

MSc - Psychology

Goldsmiths, University of London
London
08.2017

BSc - Psychology

Universidad Nacional Autónoma De México
Mexico City
11.2013

Skills

Research design & analysis

Consumer insights

KPI tracking

Data validation

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Additional Information

Extra Curricular Activity

Research Assistant | Música Accesible (2024–Present)
Advocacy efforts led to Ticketmaster revising its ticket sales process for the disabled community.
Contribute to initiatives that promote fair and inclusive access to music events.

Timeline

Analyst

Konovo
05.2025 - Current

Research Consultant

Qualtrics
03.2024 - 01.2025

Client Services Associate

YouGov
06.2022 - 03.2024

Business Specialist

Bloinx
12.2021 - 06.2022

Business Operations Manager

FAS Fintech Advisory Services
09.2021 - 12.2021

Business Operations

FAS Fintech Advisory Services
09.2020 - 09.2021

Assistant to Partner

Compañía Operadora de Estacionamientos Mexicanos S.A. de C.V.
06.2019 - 07.2019

Research Analyst

RFi Group
09.2017 - 09.2018

Head English Teacher

Colegio Williams
07.2012 - 08.2014

Sales Representative

HCI Globaltrade
01.2010 - 07.2012

MSc - Psychology

Goldsmiths, University of London

BSc - Psychology

Universidad Nacional Autónoma De México
MARIA FERNANDA UREÑA PALACIOSResearch Analyst