Maria Luisa Sigüenza Audiffred

• Monitor and analyze key KPI's for the ride-hailing market.
• Contribute on FRT reduction to keep it < 8 hrs
• CSAT Survey improvements through weekly reviews and coaching CS Specialists.
• Progress review towards markets quarterly goals.
• Monitor agents' performance and provide effective feedback to maintain a high level and stable contribution.
• Development of Monthly Business Reviews to facilitate communication with stakeholders.
• Creation and follow-up on the agents' development plan.
• Preparation and development of KPI forecast, hiring plan, and communication channels for LW Markets launch.
• 12 people in charge.
• Markets in charge (LATAM): Mexico, Ecuador & Paraguay.

• Customer Support for African markets (South Africa, Kenya, Ghana, Nigeria).
• Quality Challenges implementation to improve responses in the MX Team.

• Negotiations with Wholesale Company owners and CEO's
• Responsible of customer’s development through Sell In and Sell Out marketing initiatives.
• Customer development guided by AOP and loyalty plans.
• Development and implementation of customer’s internal projects in order to manage the visibility of Stocks and Sell Out.
• Data analysis.
• Execution of POS strategies through promoters by following PepsiCo’s Guidelines.
• Monitored each BU performance per costumer.
• 8 People in charge.
• L7.

• Customer Development Supervisor, In plant.
• Stock and sales force management of PepsiCo's BUs in Sahuayo Sureste (Key Account Customer).
• Development of marketing strategies and initiatives to improve PepsiCo's Sell Out.
• Development of customer’s portfolio.
• Point Person for PepsiCo’s Trade Marketing Representatives and CORVI’s Regional Purchasing Manager.
• Monitor and control of stock data.
• L6

DTS Sales Trainee