Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Magdalena Espinosa Navarro

Mexico City

Summary

Dynamic marketing professional with proven expertise in global strategy development and market analysis, notably at PepsiCo Foods, Mexico. Excelled in brand positioning and social media strategy, orchestrating successful campaigns across diverse regions. Demonstrated adeptness in Adobe tools and event coordination, driving ecommerce growth and innovative product launches.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Brand Manager for ROW (Rest of the World)

Mezcal Amarás
01.2024 - 11.2024
  • Orchestrated the development of a global strategy targeting diverse regions like Spain, UK, Portugal, USA, and Colombia.
  • Supervised execution of global marketing plans.
  • Follow up of sell in and sell out innovation products
  • Led strategic development in collaboration with digital media, PR, and partner agencies.
  • Developed strategic plans for ecommerce growth.

Brand Sr Supervisor

PepsiCo Foods, Mexico
03.2022 - 09.2023
  • Conducted in-depth weekly and monthly market competition analysis.
  • Coordinated brand initiatives.
  • Provided creative idea support based on analyzed data.
  • Handled complete administration of budget-related A&M trackings.
  • Oversee progress at each stage gate of product innovation.
  • Monitored sell-in and sell-out innovation products.
  • Support of Equity campaigns

Marketing Assistant

Church & Dwight
10.2020 - 11.2021
  • Executed digital campaigns for three brands: Stérimar, Nair, Arm & Hammer.
  • Contributed to formulating and implementing comprehensive marketing plans.
  • Assisted in the development of processes for launching new products and images.
  • Developed POP materials.
  • Facilitated communication with HCPs via email.
  • Generated monthly category performance reports.

Education

Marketing and Communications -

Instituto Tecnológico de Estudios Superiores Monterrey
Mexico City, Mexico
06.2021

Massive Media and Communications -

Vesalius College
Brussels, Belgium
09.2019

Skills

  • Microsoft Office
  • Nielsen
  • Adobe Certified Associate
  • Brand positioning
  • Event coordination
  • Social media strategy

Certification

  • Introduction to Search Engine Optimization - U. Cali Santa Cruz
  • Green Marketing - Universidad de los Andes
  • The Neuromarketing Toolbox - Copenhagen Business School
  • The Science of Well-Being - Yale

Languages

Spanish
First Language
English
Advanced (C1)
C1
Portuguese
Intermediate (B1)
B1

Timeline

Brand Manager for ROW (Rest of the World)

Mezcal Amarás
01.2024 - 11.2024

Brand Sr Supervisor

PepsiCo Foods, Mexico
03.2022 - 09.2023

Marketing Assistant

Church & Dwight
10.2020 - 11.2021

Marketing and Communications -

Instituto Tecnológico de Estudios Superiores Monterrey

Massive Media and Communications -

Vesalius College

Similar Profiles

CREATE PROFILE
Magdalena Espinosa Navarro