María Magdalena Orta Recio
Saltillo
Summary
Background in Communications with a minor in Marketing. Experience includes content creation, social media strategy, community building, and event production. Built a personal brand focused on personal growth and body connection, leading workshops and brand collaborations. Managed a weekly magazine as Product Manager and Editor-in-Chief, overseeing editorial processes, digital platforms, and team coordination. Skilled in creative strategy, project management, and audience engagement across digital channels.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Founder & Event Director
Personal Business
01.2025 - Current
- Founded and curated events and workshops on embodiment, healing and personal growth.
- Oversaw event planning, logistics, brand experience and audience engagement.
- Managed all social media channels and promotional campaigns.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
Content Creator & Personal Brand
Personal Business
01.2018 - Current
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Developed content focused on personal growth, spirituality, and body connection.
- Partnered with brands and managed sponsored collaborations.
- Organized and facilitated wellness workshops and public talks.
Product Manager & Editor-in-Chief
Revista 360 / Vanguardia Newspaper
06.2024 - 05.2025
- Led weekly magazine production from concept to final delivery.
- Managed editorial and photography teams, overseeing timelines and quality.
- Directed social media content strategy.
- Coordinated coverage of major social events across the city.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams.
Communications & Public Relations Intern
Pointé Academia
01.2023 - 05.2023
- Designed and maintained content for social media platforms.
- Created visual assets and promotional materials.
- Assisted in planning events and building brand collaborations.
Education
Bachelor’s Degree in Communications - Communications
Universidad Anáhuac
Querétaro City, Querétaro, Mexico05-2024
Minor in Marketing - Marketing
Universidad Anáhuac
Querétaro05-2024
Skills
- Team leadership
- Team coordination
- Strategic thinking
- Entrepreneurial and innovative
- Marketing
- Strong communication & writing
- Community building
- Social media
- Project management
- Critical thinking
- Creative problem-solving
- Emotional intelligence & active listening
Certification
- Certified Habit Change Coach – Grupo Hábitos
- Cambridge Teaching Knowledge Test (TKT)
- Adobe Creative Tools
- Microsoft Office (Certified in Word, Excel, PowerPoint)
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Timeline
Founder & Event Director
Personal Business
01.2025 - Current
Product Manager & Editor-in-Chief
Revista 360 / Vanguardia Newspaper
06.2024 - 05.2025
Communications & Public Relations Intern
Pointé Academia
01.2023 - 05.2023
Content Creator & Personal Brand
Personal Business
01.2018 - Current
Bachelor’s Degree in Communications - Communications
Universidad Anáhuac
Minor in Marketing - Marketing
Universidad Anáhuac
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