Mariana Aguirre

• Created External Communications Strategy to optimize the firm's branding with the organization's identity.
• Managed consistent design theme, look and content of organization's online presence.
• Created monthly fresh, attractive multimedia designs with crisp graphics and engaging copy.
• Organized and created monthly newsletter to target specific audiences and maintain engagement with the brand.
• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
• Increased lead generation by 10% with the implementation of targeted email marketing campaigns.
• Improved webinar attendance by 20% coordinating creative promotional materials and managing RSVP lists.

• Successfully managed up to 5 monthly projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Provided detailed project status updates to stakeholders and executive management.
• Collaborated to create visual identity of temporary exhibits, 1 per month
• Aided in sales process of artworks maintaining detailed payment schedules
• Negotiated and managed third-party contracts related to art courses

Non-profit initiative to foster collaboration between women in creative industries by creating and hosting panel discussions.

• Evaluated vendor proposals and selected appropriate partners for successful bi-monthly meetings
• Negotiated fundraising conditions, securing favorable terms that benefited both parties involved in the transaction.
• Managed up to 3 social media channels using SEO strategies
• Managed bi-monthly events to ensure a satisfying user experience

Worked on project Cooperativa Mujeres Sembrando la Vida:

• Increased brand awareness by developing and implementing effective social media strategies.
• Implemented content calendar with 4-5 posts a week to ensure timely and organized posting across all channels.
• Opportunity identification for advocacy channels
• Created web design on Wordpress for the collective Mujeres Sembrando la Vida

• Collaborated with curators to develop visually appealing and educational exhibits, resulting in increased visitor satisfaction.
• Utilized advanced software programs such as AutoCAD, SketchUp, and Adobe Creative Suite to efficiently generate detailed designs.
• Designed custom exhibit layouts tailored to specific event themes and venue specifications.
• Coordinated with fabricators and other contractors to ensure quality execution of exhibit designs.

• Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
• Promoted company's monthly events by designing marketing materials such as posters, digital invites and brochures.
• Developed cohesive visual branding elements for company events, ensuring consistent messaging across all platforms.
• Created design work for 10 notebook covers and marketing campaigns.