Mariana Ceballos
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
7
7
years of professional experience
Work History
Director of Sales
Sofitel Mexico City
09.2023 - Current
- In charge of the team's sales strategy to meet sales goals in all segments (MICE, corporate, and leisure)
- Preparing yearly budget and monthly forecast, as well as keeping track and managing department expenses
- Leading the team and ensuring their growth and development.
Director of Business Travel and Leisure Sales
Sofitel Mexico City
10.2022 - 08.2023
- Segment leader for Leisure and Business Travel
- Developing sales strategies for constant growth of the brand in the Mexican market for corporate accounts as well as luxury programs
- Leading main relationships with international and local travel managers and agents.
Business Travel Sales Manager
Sofitel Mexico City
01.2021 - 10.2022
- Business Travel manager in charge of local and international accounts
- Developing the segment through strong travel manager relationships achieving budget over 20% in every Q
- Representation on international events such as GBTA.
Catering & Groups Sales Manager
Sofitel Mexico City
07.2019 - 01.2021
- Preopening team, main objectives are getting clients to know about the property and prospecting accounts, and closing business, keeping in mind customer service
- Direct contact with clients from different areas such as government, financial, real estate, and agencies.
Multiproperty Sales Coordinator
JW Marriott / W Hotel
09.2018 - 06.2019
- Group and Local Catering sales
- In charge of closing strategies and customer service.
Events Coordinator
JW Marriott
11.2016 - 09.2018
- Local and Social Catering sales and operation
- Going through the whole event process from sending the quote, to operating the event, and finally closing the master account.
Education
CORe Program - Business Analytics, Economics for Managers, and Financial Accounting -
Harvard Business School Online
01.2022
Centro de Estudios Superiores de San Angel (CESSA) -
College – Gastronomy And Food Science
05.2016
Universidad Iberoamericana -
College – Finance Administration
05.2012
Instituto Tecnologico y de Estudios Superiores de Monterrey -
High School
05.2009
Skills
- Microsoft Office
- Deal Closing
- Revenue Growth
- Sales training and leadership
- Sales team training
- Key account targeting
Languages
Spanish
English
Portuguese
Italian
Specialized
- Opera PMS
- Opera Sales and Catering
- SFA Web
- MARSHA
Timeline
Director of Sales
Sofitel Mexico City
09.2023 - Current
Director of Business Travel and Leisure Sales
Sofitel Mexico City
10.2022 - 08.2023
Business Travel Sales Manager
Sofitel Mexico City
01.2021 - 10.2022
Catering & Groups Sales Manager
Sofitel Mexico City
07.2019 - 01.2021
Multiproperty Sales Coordinator
JW Marriott / W Hotel
09.2018 - 06.2019
Events Coordinator
JW Marriott
11.2016 - 09.2018
CORe Program - Business Analytics, Economics for Managers, and Financial Accounting -
Harvard Business School Online
Centro de Estudios Superiores de San Angel (CESSA) -
College – Gastronomy And Food Science
Universidad Iberoamericana -
College – Finance Administration
Instituto Tecnologico y de Estudios Superiores de Monterrey -
High School
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