Mariana Cerecero Basurto
Mexico City
Summary
Results-driven Events Marketing professional with 5+ years of proven expertise in planning, executing, and optimizing high-impact B2B technology and SaaS events across international markets. Demonstrated success managing end-to-end global event strategies, leading cross-functional teams, and delivering measurable business outcomes in fast-paced environments. Fluent in Spanish and English with extensive experience in international travel and event execution across Latin America. Strong creative capabilities combined with strategic thinking, proven track record of increasing event attendance by 35% and reducing costs by 20% through innovative approaches and vendor negotiations.
Overview
6
6
years of professional experience
Work History
Events Production Instructor
Escuela de Posgrado de México
Mexico City
01.2025 - 03.2025
- Developed educational programs on event production and digital marketing strategies trends.
Senior Events and Marketing Specialist, Latin America
IDC International Data Corporation
Mexico City
05.2019 - 02.2025
- Planned and executed 55+ technology events annually across Mexico, Colombia, Chile, Peru, Argentina, and Brazil, including conferences, roadshows, workshops, digital, and hybrid experiences.
- Audience development and database management: Developed and implemented regional marketing strategies that increased event attendance by 35%, using email campaigns, paid media, and social media activation to reach target and new audiences. Audience segmentation, database optimization, and seamless registration flow. Facilitated attendee engagement activities and interactive experiences to enhance event participation.
- Budget execution and vendor management: Built event budgets, reduced costs by 20% through strategic vendor negotiations, and managed international suppliers and service providers.
- Creative development: Designed event visuals and promotional content (email campaigns, social media, web copy, live event posts).
- On-site event execution: Traveled internationally for event oversight, managed logistics including venues, catering, technical setup, AV, live streaming, and general event and agenda coordination. Maintained clear communication with internal teams and external partners throughout the planning, execution, and follow-up phases.
- Performance analytics: Tracked ROI and event impact; prepared post-event reports, and an analytics dashboard for stakeholder communication. Improved engagement metrics by 20% through data-driven decision-making and attendee behavior analysis.
- Team leadership: Led the LATAM team of 5 or more members in event best practices and event technology platforms, and secured partnerships with major technology companies (Google, Microsoft, Oracle, IBM, Salesforce, Veeam, Red Hat, Dell, and Nvidia) due to consistent high event ROI.
Education
Bachelor's Degree - Business Administration Communications and Entertainment
Escuela Bancaria Y Comercial
Mexico City01.2019
Skills
- Native Spanish
- Fluent English
- Beginner Portuguese
- Canva and Adobe Creative Suite
- Microsoft Office and Google Workspace suite
- Event Branding and Design
- Cvent
- Event Registration Systems
- Marketing Automation
- CRM Integration
- Budget Planning and Execution
- Vendor Management
- International Logistics Coordination
- Timeline Management
- Multi-stakeholder Communication
- Performance Tracking
- ROI Analysis
- KPI Dashboard Creation
- Post-Event Analytics
- Lead Generation Measurement
Professional Development
- Digital marketing and lead generation, Udemy, 01/01/25
- Marketing and events strategies, Cvent Academy, 01/01/24
- IDG's Aspiring and Future Leader, International Data Group, 01/01/24
- Virtual events, CVENT Academy, 01/01/21
- Conflict resolution and management, Escuela Bancaria y Comercial, 01/01/2019
- Marketing, branding, and sponsorships, Escuela Bancaria y Comercial, 01/01/19
Timeline
Events Production Instructor
Escuela de Posgrado de México
01.2025 - 03.2025
Senior Events and Marketing Specialist, Latin America
IDC International Data Corporation
05.2019 - 02.2025
Bachelor's Degree - Business Administration Communications and Entertainment
Escuela Bancaria Y Comercial
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