Mariana Flores
User Insights
Summary
I am a researcher passionate about data analysis, and adept at translating raw data into actionable insights. I firmly advocate that a profound understanding of the user is key to devising and implementing successful strategies.
Overview
9
9
years of professional experience
Work History
UX Quantitative Researcher Sr Analyst
DiDi México
09.2022 - Current
- I have led ad-hoc research projects to comprehensively understand app users' behaviors, preferences, and habits. These insights have directly shaped the company's data-driven decision-making
- I have conducted qualitative immersive projects aimed at gaining profound insights into user experiences, behaviors, and needs.
- I have managed the BHT tracker to provide comprehensive visibility of brand performance across various organizational areas, facilitating strategic alignment.
- I have overseen end-to-end research projects working with external partners, both qualitative and quantitative.
Sr. Client Relationship Owner
Nielsen IQ
04.2020 - 08.2022
- I led strategic analytical projects focused on enhancing client development, with an emphasis on addressing their trade execution requirements
- I consistently met commercial targets by delivering impactful recommendations to clients.
- I created strategic analyses for media publications, amplifying the company's voice and presence.
- I develop a solid and interconnected understanding of FMCG'S major manufacturers and retailers in the Mexican and Colombian markets.
Trade Marketing Specialist
Ferrero
07.2019 - 04.2020
Client Service Executive
Nielsen México
03.2015 - 04.2020
Education
Bachelor's - Marketing
ITESM
Puebla City, Puebla, Mexico 05.2001 -
Certification - Big Data
ITESM
CDMX 05.2001 -
Certification - Behavioral Design
CENTRO
CDMX 05.2001 -
Skills
Quantitative research
Research proposal creation
Statistical tools
Data storytelling
Communication skills
Deep-dive data analysis
Questionnaire design
Qualitative research
Timeline
UX Quantitative Researcher Sr Analyst
DiDi México
09.2022 - Current
Sr. Client Relationship Owner
Nielsen IQ
04.2020 - 08.2022
Trade Marketing Specialist
Ferrero
07.2019 - 04.2020
Client Service Executive
Nielsen México
03.2015 - 04.2020
Bachelor's - Marketing
ITESM
05.2001 -
Certification - Big Data
ITESM
05.2001 -
Certification - Behavioral Design
CENTRO
05.2001 -