Mariana Heria Fregoso

Led the end-to-end planning and execution of high-impact, cross-border corporate experiences and off-site events for multinational companies across LATAM, North America, Europe, and Asia—tailored to senior executives and C-level stakeholders. Acted as a cultural and operational consultant to ensure seamless localization of programs, respecting regional nuances while maintaining brand consistency and operational excellence at scale.

Key Responsibilities & Achievements:

• Directed the full lifecycle of complex, large-scale international events and incentive travel programs—including planning, budgeting, asset readiness, vendor negotiation, and on-site execution—across multiple time zones and regulatory contexts.
• Delivered full-service corporate travel experiences in regions such as Asia, North America, Europe and Mexico, managing every touchpoint: itinerary design, logistics, hospitality, cultural integration, and stakeholder communication.
• Created scalable frameworks and operational workflows to support simultaneous global launches while maintaining flexibility for local adaptation, enhancing efficiency and quality control.
• Collaborated with culturally diverse stakeholders and multidisciplinary teams to ensure alignment, mitigate risk, and solve challenges in fast-paced, high-visibility environments.
• Used data tracking, project management platforms, and reporting tools to monitor KPIs, vendor performance, and guest engagement—driving continuous improvement and data-backed decisions.
• Achieved the highest profit margins in the division in 2024 through process optimization and strategic vendor renegotiation.
• Recognized for cultural fluency, adaptability, and a solutions-driven approach that enabled the successful execution of multi-country events in dynamic markets across four continents.

• Founder of a weekend entrepreneurship offering curated outdoor events that include equestrian activities in a natural setting.
• Design and execute intimate, tailor-made experiences that combine event planning with horseback riding and countryside leisure.
• Oversee full coordination: concept development, logistics, supplier management, and on-site execution.
• Launched during the pandemic with a focus on health-safe gatherings, and continue to operate it alongside full-time professional responsibilities.

Acting led and scaled the Hospitality division, delivering high-touch, culturally rich programs for international VIP and corporate clients in Mexico City. Ensured seamless localization of services and experiential content, aligning consistently with global luxury standards and regional preferences. Took a process-driven approach to optimize operations and scale service delivery without compromising quality.

Key Responsibilities & Achievements:

• Directed the strategic planning and execution of personalized itineraries and experiential programs for executive clients, integrating linguistic and cultural insights to ensure market relevance and exceptional outcomes.
• Created and systematized scalable assets and workflows—such as standardized client guides, program decks, and itineraries—designed for reuse and customization across multiple markets and business profiles.
• Acted as operational liaison between global-facing platforms and regional suppliers (venues, hotels, restaurants), ensuring service excellence and alignment with brand expectations.
• Oversaw CRM and database optimization, recommending tools and process upgrades that enhanced personalization, operational efficiency, and reporting capabilities.
• Strengthened vendor and partner relationships through strategic PR initiatives, enabling priority access and collaborative execution for high-profile programs.
• Proactively assumed operational leadership functions in 2023, stepping in to restructure team workflows, define new roles, and address service delivery gaps—demonstrating initiative and ownership without formal title change.
• Collaborated with cross-functional teams and local partners to deliver seamless, brand-aligned experiences at scale, managing risk, timeline shifts, and quality standards throughout.

• Supported sales efforts for hotel spaces and rooms for entertainment industry clients, including artists and production teams, as well as brand pop-ups and communications across properties.
• Key Achievement:
• Successfully balanced a full-time dual internship—mornings at The Lift, afternoons with the sales team—while attending university classes at night, demonstrating strong time management, dedication, and multitasking skills.