Summary
Overview
Work History
Education
Skills
Timeline
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Mariana Ortiz

Trade Marketing Sr
Mexico City,CMX

Summary

Competent Marketing Manager adept in driving company growth through implementing Promoters strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.

Overview

3
3
years of post-secondary education
10
10
years of professional experience

Work History

Trade Marketing Executive

Elektra
Mexico City, CDMX
04.2017 - Current
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
  • Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
  • Managed and motivated team of about 400 promoters to carriers.
  • Implementing the incentive programs to Elektra promoters and carriers.
  • Kpi´s about promoter vs sales on the channel
  • Measurement scope of promoter fees
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Iusacell

Sales manager
Mexico, Cdmx
05.2010 - 10.2016
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Kept orderly and accurate accounting records by monitoring sales documentation.
  • Trained team members in successful strategies to meet operational and sales targets.
  • Analyzed and settled multi-faceted issues impacting executive leadership and business outcomes across 10 locations.
  • Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Used coordination and planning skills to achieve results according to schedule.

Education

Bachelor´s Degree -

Universidad Etac
06.2002 - 06.2005

Skills

    Marketing and advertising

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Timeline

Trade Marketing Executive

Elektra
04.2017 - Current

Iusacell

Sales manager
05.2010 - 10.2016

Bachelor´s Degree -

Universidad Etac
06.2002 - 06.2005

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Mariana OrtizTrade Marketing Sr