Mariana Ortiz
Trade Marketing Sr
Mexico City,CMX
Summary
Competent Marketing Manager adept in driving company growth through implementing Promoters strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.
Overview
3
3
years of post-secondary education
10
10
years of professional experience
Work History
Trade Marketing Executive
Elektra
Mexico City, CDMX
04.2017 - Current
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
- Managed and motivated team of about 400 promoters to carriers.
- Implementing the incentive programs to Elektra promoters and carriers.
- Kpi´s about promoter vs sales on the channel
- Measurement scope of promoter fees
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Iusacell
Sales manager
Mexico, Cdmx
05.2010 - 10.2016
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Trained team members in successful strategies to meet operational and sales targets.
- Analyzed and settled multi-faceted issues impacting executive leadership and business outcomes across 10 locations.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Used coordination and planning skills to achieve results according to schedule.
Education
Bachelor´s Degree -
Universidad Etac
06.2002 - 06.2005
Skills
Marketing and advertising
Budgeting and Allocation
Strategic Planning
Microsoft Office
Customer service
Timeline
Trade Marketing Executive
Elektra
04.2017 - Current
Iusacell
Sales manager
05.2010 - 10.2016
Bachelor´s Degree -
Universidad Etac
06.2002 - 06.2005