Summary
Overview
Work History
Education
Certification
Software
Timeline
Mariano Guerra

Mariano Guerra

Paid Media Specialist
Mexico City

Summary

6 Years of experience running digital marketing campaigns across different channels and formats throughout the marketing funnel, primarily using Meta/Instagram ads, Google ads (Search, Video, Display, Discovery, Shopping, Performance Max), Twitter ads, LinkedIn ads, Amazon ads, Spotify ads and DV360.

Overview

8
8
years of professional experience
1
1
Certification
2
2
Languages

Work History

Paid Media Specialist

Grainger
05.2023 - Current
  • I have increased revenue in ppc platforms by 151% in 2022 vs 2023.
  • I managed campaign migration due to website domain change.
  • I restructured campaign strategy that has increased 79% in revenue compared to previous campaign structure.

Paid media specialist

T2O
05.2022 - 05.2023
  • I have increased the user base by 50% compared to the previous year, exceeded the VTR objective in branding campaigns by 16% against annual expectations, I have reduced the cost per acquisition in conversions by more than 40% during 2022
  • Planning, implementation, management and analysis of campaigns in Google Ads Yahoo/Bing, Social Ads, Facebook Ads, Display & Video 360, AMAZON
  • Generation of proposals and projection of results, as well as media plans for current clients and potential clients
  • Management of campaigns on the corresponding platforms (Google, FB, D&V360, etc.) Generate Qualitative and Quantitative Reports for clients in Google Sheets, Google Slides or Data Studio hand in hand with supermetrics, with the identification of opportunities and findings in key metrics (CPC, CPA/CPL, CTR, ROAS) that are focused on carrying out implementations that improve the defined results
  • Work collaboratively with teams from different areas (such as SEO, Data & Analytics) dedicated to each client
  • Generation of internal reports of consumption and investment and behavior of campaigns
  • Managing high monthly budgets ($500k - $1M).

Paid media specialist

CAPPTUS
01.2024 - 05.2024
  • I maintained and improved the ROAS of retail conversion campaigns and increased lead generation by 50% against the first 6 months of operation, exceeding annual expectations
  • Implement customer campaigns in different industries: Facebook ads, Google Ads (search, shopping, discovery, display, video), Linkedin ads, Twitter ads
  • Activities: Manage different ad accounts, Definition of media plans, Launch and optimization of campaigns, Control of high budgets ($1M monthly), Reporting of objectives in ppt, data studio and tableau or mix panel (Reach, Impressions, Clicks, Conversions).

Freelancer

01.2019 - 01.2020
  • I collaborated with different organizations to optimize campaigns and improve their performance through: I optimized campaigns to meet specific goals by analyzing CPC, CPM, CPL/CPA
  • Development of UX recommendations focused on taking advantage of payment campaigns according to best practices
  • Creation of advertising accounts
  • Launch of campaigns according to business objectives (branding, consideration and/or conversion)
  • Installation of pixels and conversion tags.

Paid media analyst

VR SOLUTIONS
01.2016 - 01.2019
  • Collaborated in the implementation of landing pages, increased lead generation by 19% during the last year of operation
  • Coordination of mystery shopping teams
  • Brand tracking in google analytics
  • Lead generation campaigns
  • Coordination of events for brands.

Education

MARKETING -

UNITEC

Certification

https://skillshop.accredible.com/profile/df06f76138ca413adc4150f50b890f90dc1ed25e

Software

Google Ads

Amazon Ads

Meta Ads

DV 360

Google Analytics

Excel

Timeline

Paid media specialist - CAPPTUS
01.2024 - 05.2024
Paid Media Specialist - Grainger
05.2023 - Current
Paid media specialist - T2O
05.2022 - 05.2023
Freelancer -
01.2019 - 01.2020
Paid media analyst - VR SOLUTIONS
01.2016 - 01.2019
UNITEC - MARKETING,

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Mariano GuerraPaid Media Specialist