Mariel Rosales

● Experience leading cross-functional projects in Digital

Achievements:

- Leader of Projects ensuring the implementation of CX digital tools such as vehicle configurators, real time booking: Test Drive and Service and Finance Calculator in LATAM markets.

- In charge of the discovery and deployment of migrations and integration from brand website into global brand environment.

- Consulting markets for integration of Pre-Owned Business into global brand environment.

● In charge to provide and enhance practices in CX, creation, identification, and enhancements of pain points in the customer journey.

Achievements:

- Identification and creation of customer journeys for Pre-owned business: Buy, Sell and Trade-in flows.

- Identification of pain points in Lead management Systems and CRMs.

- Deployment of LMS strategy for markets in LATAM

- Engage manager between Global team, IT and agency teams providing consulting to LATAM countries.

● Experience improving continuously Digital Tools and Customer Journeys though analytics to improve user KBAs and KPIs.
Achievements:

- Improving Customer Promoted Scored for Pre-Owned Business by identification of pain points in lead management and digital experience.

- Analyzing performance of website by KBAs and KPIs: Digital Influenced Sales for Pre-Owned was increased 17% YoY.

- Taken decisions driven by data: Heat maps, A/B testing, improvements of CTAs locations, Customer Journeys and Connection Flows for better performance on websites: Revamp of websites.

• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences for companies in San Francisco and Chicago.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Created social media content with innovative brand messaging to support new product launches.
• Optimized company website to improve engine ranking, user experiences and conversion rates.
• Perceiving, following up, assisting, and giving solutions to customers through CRM like Zendesk and Loop; email and VoIP Callhippo
• Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
• Optimized website content and images to improve search engine rankings.
• Created content strategies for digital media.