Mariela Tanchez
Summary
Passionate about blockchain with experience in global markets including American, Asian and European. Strong experience in the crypto markets and blockchain advocate and speaker worldwide.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Business Development Manager
IOTEX
Remote
05.2022 - Current
- Pitched plans and investment strategies to potential partners to raise capital.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Met with current ecosystem partners to assess needs and develop improvement plans.
- Supported in growth of the IOTEX ecosystem
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Manage over 20 ecosystem relationships personally and have closed 10 MOUs for cooperation with top relevant projects.
Global Head of BD and Partnerships
Gate.io
Remote
01.2022 - 11.2022
- Developed and maintained courteous and effective working relationships.
- Developed team communications and information for meetings.
- Created BD, sponsorships and partnerships team with 8 people globally.
- Drove operational improvements which resulted in savings and improved profit margins.
- Developed new processes and structures to become scalable in our activities.
- Coordinated joint efforts with marketing, listings and PR departments.
- Exceeded goals through effective task prioritization and great work ethic.
Communications and Marketing Consultant
Self (Founder of V&T Group)
06.2017 - 06.2022
- I have a portfolio of clients including real state agencies, politicians, musicians and others who l advice on their communications and marketing strategies.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Traveled nationally and internationally to meet with customers and deliver clear company messages.
- Introduce to investment team to carry on successful and efficient financial strategies.
Business Development Manager
Gate.io
Remote
01.2021 - 01.2022
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Develop worthy relationships to increase revenue of exchange.
- Oversee listing of new projects.
- Generate new partnership deals .
- Host marketing events such as conferences, AMAs, etc.
- Generate opportunities of investment for Gate.io labs.
- Coordinate marketing efforts to ensure profitability of new projects listed.
- During my short stay here profits have increased by 10% and volume of users by 1 million.
Global Marketing and Business Development Director
Traxalt-Bitfoliex
12.2018 - 01.2021
- I oversaw all the marketing and communication efforts including campaigns, key note speeches, marketing efforts and events, customer service and any other related issues with the brands to increase revenue.
- I also analyzed finances, trading applications and business development including the creation of the exchange.
- I was in charge of generating worthy relationships for the business as well as investments.
- Languages English Spanish French and Portuguese.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Eliminated downtime and maximized revenue by providing top project quality control.
- Handled day-to-day running of marketing and customer services, ensuring high levels of productivity and progression.
- Created a working plan to develop the business in two years to achieve goals.
- Generated strategy to become the fastest growing crypto wallet in Latam.
Marketing Coordinator
Grand Tikal Futura Hotel
Guatemala
01.2018 - 05.2019
- Oversaw and coordinated all marketing efforts for all 7 outlets of the hotel and mall.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Oversaw revenue of hotel in OTAs.
- Developed corporate communications strategies, programs and projects.
- Revitalized web content and social media profiles with new and interesting content.
Marketing and Sales Manager
KG Real State and Iruna Developers
06.2018 - 12.2018
- Oversaw all the marketing efforts for the projects we developed and others we managed for outside clients.
- Created the sales department procedures and manual.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Drove team revenue totals by bringing in over $1,000,000 in sales in my short stay.
- Maintained organized, presentable merchandise to drive continuous sales.
- Organized departments growth, coordinated finances and assisted CEO to develop strategies.
Education
Associates of Arts - Communication
Collin College
01.2016 - 6 2017
Certificate - Mass Media Communications and Journalism -
CollinCollege
01.2014 - 12 2015
Master - Digital Marketing, Network, School
Business
01.2014 - 1 2015
Bachelors - Corporate Communications and Public Affairs, Advertising
Southern Methodist University
Dallas, Texas 01.2016 - 6 2017
No Degree - Financial Markets Diploma
Yale
New Haven, Connecticut 01.2018 - Current
Associate of Arts - Hotel Management
Galileo
Guatemala 01.2010 - 12.2012
Timeline
Business Development Manager
IOTEX
05.2022 - Current
Global Head of BD and Partnerships
Gate.io
01.2022 - 11.2022
Business Development Manager
Gate.io
01.2021 - 01.2022
Global Marketing and Business Development Director
Traxalt-Bitfoliex
12.2018 - 01.2021
Marketing and Sales Manager
KG Real State and Iruna Developers
06.2018 - 12.2018
Marketing Coordinator
Grand Tikal Futura Hotel
01.2018 - 05.2019
No Degree - Financial Markets Diploma
Yale
01.2018 - Current
Communications and Marketing Consultant
Self (Founder of V&T Group)
06.2017 - 06.2022
Associates of Arts - Communication
Collin College
01.2016 - 6 2017
Bachelors - Corporate Communications and Public Affairs, Advertising
Southern Methodist University
01.2016 - 6 2017
Certificate - Mass Media Communications and Journalism -
CollinCollege
01.2014 - 12 2015
Master - Digital Marketing, Network, School
Business
01.2014 - 1 2015
Associate of Arts - Hotel Management
Galileo
01.2010 - 12.2012
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