Mario Enrique Sanchez

As part of the Corporate Affairs team, I lead the global external communication strategy, brand public relations, and corporate social media to protect and strengthen the company’s reputation across 35 countries. My role provides strategic support to key areas of the business — including public and government affairs, marketing, sustainability, and ventures — helping identify trends, manage reputational risks, and develop institutional positions aligned with business objectives.

• Contributed to maintaining Grupo Bimbo as Mexico’s most reputable company, according to Merco, for seven consecutive years through strong media relations, high-impact proactive communication, and the development of a multidisciplinary communications team ranked among the top three in the country by the same index.
• Built a corporate digital ecosystem on X, Facebook, TikTok, and Instagram, surpassing 3 million followers and positioning Grupo Bimbo among the global top five corporate brands with the highest digital engagement.
• Designed and implemented a global communications management system at Grupo Bimbo, ensuring aligned external communications in 35 countries and strengthening corporate reputation.

• Managed external communications strategy for brands such as MTV, Nickelodeon, and Comedy Central, increasing their media visibility.

• Led digital external communications and brand PR strategy with influencers and media for global companies such as The Coca-Cola Company, Kellogg’s, Starbucks, and others.