Summary
Professional with 10+ years of experience in digital marketing, team leadership, and project management, with a strong focus on e-commerce, lead generation, and business growth. Proven success in managing campaigns, optimizing profitability, and aligning marketing efforts with business goals. Skilled in cross-functional collaboration, data-driven decision-making, and developing scalable marketing strategies for startups and SMEs.
Overview
14
14
years of professional experience
Work History
SENIOR ACCOUNT DIRECTOR
Wishpond
03.2025 - Current
- Lead strategy and execution for healthcare marketing campaigns, specializing in Local SEO, Google Ads, and Meta Ads for clinics across North America.
- Manage and mentor a team of Account Managers to ensure high performance, client satisfaction, and retention.
- Act as senior point of contact for high-value healthcare clients, aligning campaign efforts with clinical business objectives.
- Collaborate cross-functionally with Wishpond teams (design, copy, media buying) to deliver results-driven campaigns.
- Oversee onboarding, quarterly reviews, and client growth strategies to maximize ROI and long-term partnerships.
- Contribute to internal process improvements, including SOPs, ClickUp workflows, and cross-team communication.
- Promoted to Senior Account Director in Wishpond's healthcare division, Invigo Media, due to consistent high performance and leadership.
- Led cross-functional teams to develop and execute strategic account plans.
- Cultivated strong client relationships to enhance customer retention and satisfaction.
CLIENT ACCOUNT DIRECTOR
Wishpond
07.2020 - 01.2025
- Responsible for leading and coaching a team of 9 Account Managers with a BoB consisting of startups and SMEs.
- The development of comprehensive marketing plans for clients utilizing strong Digital Marketing and E-commerce strategies to grow the client's brands and businesses.
- Set online marketing strategies and KPIs that utilize all tools and channels, including email marketing, organic content, and paid media.
- Analysis of the client's business to detect areas of opportunities and Implementation of marketing benchmarks and UX/UI website audits.
- Assess campaign performance and coach internal teams and clients to ensure the constant success of our campaigns.
- To maintain my team's monthly churn rate below 8%.
- To help clients to achieve their KPIs in 85% on average.
- The creation of different SOPs in order to enhance the way of work of the department.
- Managed client relationships to ensure satisfaction and retention.
- Developed and executed account strategies that aligned with client goals.
CLIENT ACCOUNT MANAGER
Wishpond
07.2018 - 01.2020
- Strategy and planning of digital marketing and e-commerce campaigns to generate new leads and increase sales.
- Execution of Facebook and Google ads, defining the audience, reach, interests or keywords.
- Creation and optimization of the sales funnel and Shopper journey map of different clients using A/B tests.
- Content Marketing creation for email drip campaigns, landing pages and marketing automation workflows.
- Monitoring, tracking, and optimization of project deliverables using digital project management tools and CRMs.
- Managed over 50 Digital projects focused on lead generation with over results of 40,000 leads.
- Generated over $300,000 USD in total sales with different clients.
- Managed client relationships to ensure satisfaction and retention.
ACCOUNT MANAGER
pep
Mexico City
07.2014 - 03.2018
- Project Management for marketing campaigns following the PMI methodology from conception to completion for different accounts.
- Build client and supplier relationships to secure the business development.
- Negotiate with suppliers and vendors to get the best benefit for the client and company.
- Create and manage budgets for campaigns and projects.
- Delegate activities and responsibilities to the team.
- Develop specific processes and update SOPs.
- Project management of 100 projects with a net value of $5,000,000.00 USD for clients such as Bacardí and Mars - Project KPIs, on time, on Budget and in scope in a range of 90%.
- Negotiated with suppliers to get cost savings of $75,000.00 USD.
INTERNATIONAL MARKETING TRAINEE
Sports Endeavors
North Carolina
03.2012 - 01.2013
- To attend and organize promotional events in conferences and sports tournaments in the USA.
- To support the marketing and social media departments in different projects throughout the duration of the program.
- To support the social Passback help social program.
- Supported in the organization of 20 activation events in youth and professional tournaments to promote the website soccer.com.
- Supported in the execution of 10 retail events in youth tournaments of Nike and Puma.
- Created content for Soccer.com and Passback different social media networks.
Education
BACHELOR'S - MARKETING
07.2011
DIPLOMA - E-COMMERCE
11.2018
Skills
- Team Leadership
- Problem Solving
- Digital Marketing
- E-commerce
- Marketing Strategy
Languages
English
Spanish
Summary - About
Professional with 10+ years of experience in digital marketing, team leadership, and project management, with a strong focus on e-commerce, lead generation, and business growth. Proven success in managing campaigns, optimizing profitability, and aligning marketing efforts with business goals. Skilled in cross-functional collaboration, data-driven decision-making, and developing scalable marketing strategies for startups and SMEs.
Timeline
SENIOR ACCOUNT DIRECTOR - Wishpond
03.2025 - Current
CLIENT ACCOUNT DIRECTOR - Wishpond
07.2020 - 01.2025
CLIENT ACCOUNT MANAGER - Wishpond
07.2018 - 01.2020
ACCOUNT MANAGER - pep
07.2014 - 03.2018
INTERNATIONAL MARKETING TRAINEE - Sports Endeavors
03.2012 - 01.2013
Universidad La Salle Cuernavaca - BACHELOR'S, MARKETING
Tecnológico de Monterrey - DIPLOMA, E-COMMERCE
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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