Marisol Dominguez Noriega

Responsible for leading a team in charge of the short, medium, and long-term financial planning for the 3 financial services businesses (wallet, credit, and remittances), leading the development of KPIs, driving improvements in customer acquisition cost (CAC), and enhancing profitability through unit economics analysis.

• Collaborated directly with the operations, marketing, and commercial teams to provide detailed financial analysis and strategic recommendations, supporting key decisions that drove a 15% growth in user acquisition
• Developed and managed the annual financial planning process and long-term plan, including budget creation, forecasting, and variance analysis for $20 million in revenue, ensuring that financial resources were aligned with business objectives
• Implemented a KPI tracking system related to user acquisition, CAC, credit origination, and remittance transactions, optimizing profitability and helping to reduce CAC by 25% in the last year
• Prepared monthly financial results reviews and presentations for the executive committee, highlighting opportunities to improve the profitability of Fintech revenues based on Unit Economics
• Led the implementation of a budget management process that reduced deviations between forecast and actual results by 10% over the past quarters
• Developed monthly financial performance reviews for leadership teams, providing data-driven recommendations to enhance strategic decision-making
• Elaboration of 10 business cases for new products

• Transformed the budgeting process into a rolling forecast monthly
• Established financial KPIs by identifying significant opportunities, generating 10% savings in sales expenses
• Developed financial projections and scenarios that were instrumental in securing USD $5 million in new funding for the company
• Determined lease compensation for corrective and preventive services (machinery, equipment, trucks, buses, cars, and water tankers), achieving a 15% profitability

• Led a high-performance team consisting of 1 senior and 3 analysts.
• Ensured internal controls, reviewed the accuracy of financial records, and provided financial reports to support decision-making.
• Strong focus on the company's working capital (accounts payable and accounts receivable).
• Prepared monthly financial reports.
• Conducted monthly profitability analysis by region and business line.
• Elaborated financial projections and scenarios that were key in securing USD $60 million in new financing for the company.
• Developed financial projections, including forecasts for the income statement, balance sheet, and cash flow.

• Review and approval of departmental budgets, aligning them with the company's strategic objectives
• Developed and executed financial derivatives strategies with a focus on risk management
• Analyzed economic trends & company's historical performance, identifying potential challenges and proactively addressing key issues
• Strategy and analysis for acquiring new customers
• Evaluation of profitability by business line
• Financial models for factoring, leasing, and lines of credit
• Analysis of results versus budgets and forecasts, identifying deviations and proposing improvements

• Managed a portfolio of over 20 projects for clients spanning diverse industrial sectors.
• Partnered with the Kroll team on a fraud investigation, identifying discrepancies exceeding USD 20 million.
• Executed valuations for financial reporting, including intangible assets and impairment testing, across a broad spectrum of industries.
• Conducted quarterly valuations of alternative/public assets and debt portfolios.
• Researched and analyzed financial data from comparable companies to ensure precise and reliable business valuations.

• Conducted thorough financial analysis, identifying discrepancies surpassing USD 7 million in favor of the company.
• Managed derivative financial instruments for hedging purposes, overseeing transactions totaling more than USD 20 billion.
• Implemented streamlined processes that reduced derivative portfolio review times by 30%.
• Analyzed and presented comprehensive results to the executive committee, facilitating informed decision-making.
• Led the consolidation of debt across Central and South America, executing strategic initiatives that reduced the company’s debt by 10% and enhanced cash flow.