Marjorie Paola Weffer Rodríguez

• Collaborated with sales to design and execute product launches, events, promotions, and sales contests, driving measurable revenue growth ($100M MXN in 2023; $155M MXN in 2024)
• Spearheaded the HubSpot CRM implementation across marketing and sales (70+ professionals), including process mapping, team training, and inbound methodology rollout. Achievements:

- 80%+ increase in qualified leads compared to 2024.

- Optimized website and blog performance, reducing response times and boosting engagement.

- Restructured the marketing department, establishing KPI frameworks that improved campaign and deliverable effectiveness by 32% vs. 2024 benchmarks.

- Directed cross-functional collaboration between marketing and commercial areas, aligning demand generation initiatives with revenue goals.

• Contributed expertise to multiple committees to enhance outreach and branding strategies.
• Coached executives on key talking points and communication strategies for different audiences.
• Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.

• Designed and executed PPC campaigns (Google Ads, Facebook Ads) achieving conversion rates of 12%–45% and generating 200+ qualified leads with closed sales.
• Built inbound marketing funnels with organic content strategies, closing 5%–15% of monthly sales.
• Planned and supervised content strategy for multiple brands across social media channels.
• Managed corporate websites, ensuring SEO & SEM optimization aligned with growth goals.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Optimized email campaigns through A/B testing to increase sales generated by customer repurchse.

• Conducted market research and data analysis to support strategic decision-making.
• Organized 20+ corporate events (product launches, forums, workshops), enhancing brand recognition and driving sales.
• Consolidated supplier base of 15+ vendors, improving cost efficiency and strengthening strategic partnerships.
• Contributed to the creation of the corporate marketing department, defining roles and operational structure.
• Tracked and reported on marketing campaign responses.

• Managed budgets, supervised teams, and supported financial operations to improve process efficiency.
• Resolved issues through active listening and open-ended questioning, escalating major problems to manager.

• Assisted procurement and administrative operations, optimizing supplier negotiations and budget control.
• Prepared rosters of suppliers and service providers to elicit quotes and bid information for supplies, inputs and services.
• Assisted in evaluating and analyzing offers received from suppliers and service providers.