Summary
Overview
Work History
Education
Skills
Timeline
Generic
Marnie Aurora R. Reyes Retana Del Arco

Marnie Aurora R. Reyes Retana Del Arco

Sales & Marketing | Event & Music
Mexico City

Summary

Trilingual dynamic sales and marketing professional with over 13 years of experience in business development, customer relationship management (CRM), and brand positioning within the entertainment and corporate sectors. Adept at international sales, negotiations, and digital marketing strategies to enhance brand awareness and audience engagement. Passionate about the music industry, live entertainment, and commercial strategy development..

Overview

15
15
years of professional experience
3
3
Languages

Work History

Event Sales Coordinator

OCESA
07.2023 - Current
  • Manage venue leasing for events, ensuring revenue targets are met through successful bookings.
  • Drove projects to completion within tight deadlines across cross-functional teams and through uncertainty.
  • Established strong professional networks within the industry, leveraging connections for mutual benefit in generating leads and referrals.
  • Handle contract negotiations, financial settlements, and client acquisition to maximize occupancy and profitability.
  • Lead client prospecting and establish new business relationships to expand the company’s portfolio.
  • Oversee partnerships and business opportunities to optimize events.

Artist Manager, Booking Agent

Self-employeed
03.2010 - Current
  • Supported artist goals with corresponding action plans and timelines.
  • Assisted clients with establishing release timelines and flow of related marketing assets.
  • Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
  • Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
  • Increased artists'' exposure by strategically leveraging social media and marketing campaigns.
  • Expanded artist networks by fostering relationships with key industry professionals and influencers.
  • Streamlined communication between artists, agents, and producers for more efficient collaboration.
  • Mentored emerging talents through career development guidance and tailored growth plans.
  • Assisted artists in developing their unique voice, enhancing their ability to connect with audiences on a deeper level.
  • Managed tour logistics to ensure smooth operations, minimizing cancellations and delays.
  • Helped client advance in career by monitoring trends and changes in preferred industry.
  • Advocated for clients in negotiations with agents and talent, promoting client careers.
  • Researched and identified potential opportunities for clients, helping clients advance in industry.
  • Managed and filed contracts, invoices and other documents associated with talent.

Event Promoter, Booking Venue Manager

Parque Bicentenario
07.2019 - 07.2023
  • Established strong relationships with local media outlets to promote concerts effectively, leading to increased ticket sales.
  • Monitored ticket sales closely, adjusting promotional strategies as needed to ensure optimal turnout for every event held.
  • Increased concert attendance by strategically selecting and booking popular artists for events.
  • Ensured smooth day-of-event logistics by overseeing load-ins, sound checks, and artist hospitality requirements.
  • Expanded the company''s network of industry contacts by attending relevant conferences and events regularly.
  • Attended industry trade shows and conferences to stay informed about emerging trends in live music promotion, applying newfound knowledge to enhance company event offerings.
  • Cultivated lasting relationships with talent agents and managers, resulting in a steady stream of renowned artists available for future bookings.
  • Coordinated seamless transportation arrangements for performers and crew, ensuring timely arrivals and departures at each concert location.
  • Led the search and negotiation process for new artists and clients to expand the venue's portfolio.
  • Balanced multiple projects simultaneously without compromising quality or attention to detail in fast-paced environments.
  • Worked closely with legal departments to ensure contract compliance for both parties involved in agreements.
  • Collaborated with marketing teams to develop promotional campaigns that increased ticket sales and overall event attendance.
  • Assigned work to staff, set schedules, and motivated strong performance in key areas.
  • Trained and supervised staff to consistently meet performance goals and customer service standards.
  • Managed and filed contracts, invoices and other documents associated with talent.

Hospitality Coordinator

Kongress Dortmund GmnH (KHC Westfallenhallen GmbH)
01.2018 - 05.2019
  • Contributed to a welcoming atmosphere within the establishment by upholding high standards of professionalism while interacting with both guests and colleagues.
  • Coordinated special events, ensuring seamless execution and memorable occasions for guests.
  • Cross- trained employees in areas to meet customers' needs and expectations.
  • Collaborated with other departments to streamline cross-functional communication and improve overall guest experience.
  • Provided exceptional customer service and support throughout corporate and entertainment events.
  • Collaborated with the team to ensure high standards of hospitality and client satisfaction during events, including BVB matches.

Education

Bachelor of Science - Communication And Media Studies

Universidad Del Valle De México
Mexico City, Mexico
05.2001 -

Skills

    Sales strategy development

    Effective negotiation

    Public relations

    Teamwork

    Problem-solving

    Multitasking

    Attention to detail

Timeline

Event Sales Coordinator

OCESA
07.2023 - Current

Event Promoter, Booking Venue Manager

Parque Bicentenario
07.2019 - 07.2023

Hospitality Coordinator

Kongress Dortmund GmnH (KHC Westfallenhallen GmbH)
01.2018 - 05.2019

Artist Manager, Booking Agent

Self-employeed
03.2010 - Current

Bachelor of Science - Communication And Media Studies

Universidad Del Valle De México
05.2001 -

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Marnie Aurora R. Reyes Retana Del ArcoSales & Marketing | Event & Music