Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Languages
Work Availability
Work Preference
Interests
Timeline
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Martha Treviño Delgado

Martha Treviño Delgado

Mexico City

Summary

Focused Director with record of success in surpassing business targets across different industries. Talented in connecting teams and building new markets and sales channels with robust profits. Performance-oriented professional with progressive background and consistent accomplishments.

Overview

23
23
years of professional experience

Work History

Channel Sales Program Lead

Apple
03.2022 - Current
  • Established strong rapport with key channel partners for long-term business relationships.
  • Collaborated on marketing initiatives to drive brand recognition and channel partner engagement.
  • Negotiated complex partnership agreements to secure mutually beneficial outcomes for all parties involved.
  • Boosted brand visibility by executing innovative merchandising initiatives.
  • Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
  • Secure Apple consumer experience in more than 500 POS in third party retailers through product display and digital content

Lululemon Managing Director

Grupo Exalta
04.2017 - 03.2022
  • Introduce and expand lululemon brand and business in Mexico
  • Brand launch event hosted in 2018 was the most creative event hosted by lululemon worldwide and break the status quo of sports brands events in Mexico
  • Increased overall company performance by implementing strategic management initiatives and streamlining operations.
  • Led cross-functional teams to achieve company-wide growth objectives, fostering collaboration and innovation.
  • Delivered consistent revenue growth by identifying new business opportunities and expanding retail footprint


Omnichannel Director

Adidas
06.2015 - 04.2017
  • Build omnichannel area and go to market approach to elevate consumer experience
  • Secure a seamless consumer journey across different touch points
  • Manage the biggest and complex team within the marketing organization

Brand Marketing Manager

Adidas
04.2010 - 06.2015
  • Managed ATL and BTL & PR strategies for all adidas products and categories.
  • Launched Mexico National team jersey and create the social media strategy for two World Cups.
  • Gain significantly running market share trough grass roots strategy.
  • Position adidas Originals as the coolest athleisure brand.
  • Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
  • Analyzed market trends and competitor activities to inform data-driven marketing strategies.
  • Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
  • Led a team of junior marketers, providing guidance and support in their professional development.
  • Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.
  • Conducted consumer research to gain insights into target audiences'' preferences and motivations, informing future campaigns and product development efforts.
  • Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.

Sport Style Category Manager

Adidas
01.2010 - 01.2015
  • Achieve a YEARLY double digit growth for adidas Originals Category since 2017.
  • Own business strategy for adidas athleisure
  • Increased overall category sales by developing and executing strategic merchandising plans.
  • Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
  • Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace.
  • Monitored market trends to identify new business opportunities and emerging product categories for expansion.

Brand Manager

Philip Morris
01.2005 - 01.2017
  • Launched Marlboro Wides in Mexico as a product extension to Marlboro family.
  • Develop new commercial strategies to growth Market Share within High End Trade Channel.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.

Brand Manager

Johnson & Johnson
01.2001 - 01.2015
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Responsible of building awareness and brand recognition for J&J adult Skin Care Brands: Neutrogena, RoC and Clean & Clear
  • Own P&L category results
  • Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.


Education

BBA - International Business

UNIVERSIDAD PANAMERICANA
Mexico City, Mexico
2022

Skills

  • Marketing strategies
  • Revenue Growth
  • Deal Closing
  • Channel strategy development
  • Performance Metrics
  • Strategic Partnerships

Accomplishments

  • Achieved introduction of new trade programs by completing complex partner negotiations with accuracy and efficiency.
  • Bast experience introducing brands, categories and products into Mexican Market

Hobbies

  • Yoga
  • Cycling
  • Meditation

Languages

English
Bilingual or Proficient (C2)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Company CultureWork-life balanceHealthcare benefitsFlexible work hoursPersonal development programsWork from home optionCareer advancement

Interests

Career Development

Team / People development

Make a positive impact

Timeline

Channel Sales Program Lead

Apple
03.2022 - Current

Lululemon Managing Director

Grupo Exalta
04.2017 - 03.2022

Omnichannel Director

Adidas
06.2015 - 04.2017

Brand Marketing Manager

Adidas
04.2010 - 06.2015

Sport Style Category Manager

Adidas
01.2010 - 01.2015

Brand Manager

Philip Morris
01.2005 - 01.2017

Brand Manager

Johnson & Johnson
01.2001 - 01.2015

BBA - International Business

UNIVERSIDAD PANAMERICANA

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Martha Treviño Delgado