MARYFE LEON
Mexico City
Summary
As a performance-oriented Sales Leader and Customer Development Specialist, I am dedicated to propelling business growth through strategic investments in technology. My expertise lies in transforming business processes to be more efficient and profitable. With a commitment to building enduring commercial partnerships, I consistently exceed sales targets and foster market-aligned relationships. In collaboration with industry leaders, I ensure our business strategies are enhanced by the latest in digitalization and technological innovation, keeping us ahead in a dynamic marketplace
Overview
16
16
years of professional experience
Work History
ITero National Sales Manager
ALIGN TECHNOLOGY
05.2020 - Current
- Managed iTero sales team for Mexico, overseeing 5 direct reports
- Developed and executed sales strategies to achieve revenue targets and national market share goals
- Achieved 250% YoY growth in market penetration for Mexico and 162% growth for LATAM
- Recognized as Top Business Development Manager for LATAM in 2022
- Allocated resources effectively to maximize sales opportunities in key territories
- Stayed informed about dental industry trends and tailored sales approaches accordingly
- Fostered strong relationships with key accounts, dental professionals, and distributors
- Implemented training programs to enhance the team’s product knowledge and selling skills
- Tracked sales metrics and generated reports for continuous improvement
- Participated in industry events to promote the iTero brand and explore new business opportunities
- Collaborated with cross-functional teams on effective sales strategies and marketing initiatives
Territory Manager
ALIGN TECHNOLOGY
08.2019 - 05.2020
- Identify and pursue new business opportunities within the assigned territory.
- Achieved 240% growth in market penetration for 2019.
- Build and maintain strong relationships with dental professionals and key opinion leaders.
- Provide exceptional customer service and support to existing clients, ensuring satisfaction and retention.
- Educate dental professionals about ITero product benefits and features through demos, training, and presentations.
- Maintain accurate sales records, activity reports, and customer info in the CRM system.
- Prepare regular sales forecasts and progress reports for management
Insight Sales
SNOW SOFTWARE
02.2017 - 07.2019
- Manage the daily operations of the office and the coordination of administrative tasks
- Resolve operational issues that may arise from the end-to-end sales processes
- Support and maintain sales policies with a particular focus on specific product line and/or region in compliance with local regulations
- Prospecting clients through sponsorships of major IT events
- Contact and generate leads from the main clients prospectized in marketing events
- Follow-up of the sales process in CRM system (Salesforce)
- Order Management and processing
- Accounts receivable and collection for Latin American customers, reconciliation with back office applications
- Participate in conferences with interested parties (US & Sweden Finance team) to report and analyze results or to agree action plans
- Analyze historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning.
Customer Development Executive / Direct Trade West
COLGATE-PALMOLIVE
12.2014 - 11.2016
- Develop Customer assigned area, local plans and regional strategy alignment
- Demand fulfillment planning to ensure the supply of products and coordinate the inventory for New Products and offers
- Ensure customer penetration growth
- Mayor focus on consumer satisfaction.
Customer Development Executive / Indirect Trade West
COLGATE-PALMOLIVE
04.2014 - 12.2014
- Establish strong relationships with customers through continuous contact, within the company values, in order to ensure the largest number of sales of the products
- Ensure compliance with established credit policies by the company.
Customer Development Executive / Indirect Trade West
COLGATE-PALMOLIVE
04.2014 - 12.2014
- Continually Assess the financial indicators of each client, including collection, through reports prepared by the credit department in order to generate specific actions to optimize the business in financial terms
- Develop and Implement indirect trades commercial strategies
- Deliver statistics and financial analysis in order to monitor indirect trades customers performance to maximize ROI.
Oral Care Consultant
COLGATE-PALMOLIVE
06.2008 - 04.2014
- Oral Care Science and Brand Awareness
- Build a professional and long-term relationship with dentists
- Territory Management
- Dental Practice segmentation through agreements with leading dental organizations in order to obtain accurate market data
- Capitalize on networking opportunities to drive recommendations and sales including participation in dental conventions, local dental/hygienist schools.
Education
MARKETING AND COMMERCE MBA -
UNIVERSIDAD RAFAEL BELLOSO CHACIN
Venezuela.01.2012
DENTAL SURGEON -
UNIVERSIDAD DEL ZULIA
Venezuela.01.2007
Skills
- Customer Service, Accountability, Agility
- Sales Leadership
- Financial Management
- Cross-Functional Collaboration
- Goal Setting and Achievement
- Trend Analysis
- Forecasting
- Sales Strategies
- Networking expertise
- Sales Presentations
Languages
Spanish
English
Portuguese
Beginner (A1)
Timeline
ITero National Sales Manager
ALIGN TECHNOLOGY
05.2020 - Current
Territory Manager
ALIGN TECHNOLOGY
08.2019 - 05.2020
Insight Sales
SNOW SOFTWARE
02.2017 - 07.2019
Customer Development Executive / Direct Trade West
COLGATE-PALMOLIVE
12.2014 - 11.2016
Customer Development Executive / Indirect Trade West
COLGATE-PALMOLIVE
04.2014 - 12.2014
Customer Development Executive / Indirect Trade West
COLGATE-PALMOLIVE
04.2014 - 12.2014
Oral Care Consultant
COLGATE-PALMOLIVE
06.2008 - 04.2014
MARKETING AND COMMERCE MBA -
UNIVERSIDAD RAFAEL BELLOSO CHACIN
DENTAL SURGEON -
UNIVERSIDAD DEL ZULIA
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