Matthew Wyman
LA
Summary
Accomplished Director at Little Cinema, I excel in interactive digital campaigns and people management, driving brand storytelling and strategic communication for top-tier clients like Disney. Spearheaded award-winning experiential campaigns, demonstrating innovative marketing strategies and a knack for fostering impactful client relations, achieving an 80% increase in team output.
Overview
7
7
years of professional experience
Work History
Director, Client Management and Creative Strategy
Little Cinema
12.2023 - Current
- Company Overview: Experiential Production & Winner of the 2024 Event Marketer's Ex Awards for Best Press Event & Launch, as well as Overall Grand Ex Award for Best Experiential Campaign
- Oversee and lead project development and success, managing production budgets ranging from $100K to $2M
- Drive client success and communication for brands including Taco Bell, Disney, Disney D23, National Geographic, Hulu, Adult Swim, and Disney Cruise Line
- Lead creative and strategic internal teams to deliver impactful project briefs
- Manage content production, line production, and overall strategic execution, ensuring seamless project delivery across PR, experiential, and integrated marketing efforts
- Project lead for the launch of D23 Gold Theater program
- Lead and produce Hulu's FYP Activation for Emmy-winning film Quiz Lady for Best TV Comedy
- Lead creative development and project production for Disney Cruise Line's Destiny PR launch
- Experiential Production & Winner of the 2024 Event Marketer's Ex Awards for Best Press Event & Launch, as well as Overall Grand Ex Award for Best Experiential Campaign
Head of PR & Media Communications (Seaport Portfolio)
WS Development
Boston
03.2022 - Current
- Company Overview: Strategic Leadership in PR & Integrated Marketing - Boston, MA
- Spearhead the strategic vision for PR, media, and integrated marketing initiatives, driving growth and engagement for a portfolio of 80+ retail and restaurant tenants and 300+ activations
- Direct cross-functional teams and external agencies to craft and implement holistic marketing strategies across PR, media, SEM, CRM, and social platforms, optimizing brand engagement and ROI
- Cultivate high-impact brand partnerships and influencer collaborations, leveraging data-driven insights to maximize brand equity and audience reach
- Oversee media planning and buying, delivering an 80% increase in team output and the highest annual impressions to date
- Successfully executed crisis communication strategies to mitigate brand risks related to construction incidents, political backlash, and community concerns
- Provide strategic insights to leasing teams, influencing tenant acquisitions and retail performance improvements
- Strategic Leadership in PR & Integrated Marketing - Boston, MA
Senior Creative Strategist & Client Manager
MATTE Projects / Invisible North
08.2021 - 03.2022
- Company Overview: Strategic Marketing & Experiential Leadership
- Drove strategic marketing direction, overseeing creative development and experiential activations for globally recognized brands such as Apple, H&M, W Hotel, Stella Artois, Hennessy, and Nestlé
- Developed innovative marketing strategies for brand activations, content production, and experiential campaigns
- Collaborated on music strategy, curating playlists and artist lineups to align with brand aesthetics
- Strategic Marketing & Experiential Leadership
Content & Cultural Impact Manager
Keurig Dr Pepper
Burlington
04.2021 - 08.2021
- Spearheaded content strategies for owned and licensed coffee brands within the Keurig Dr Pepper portfolio
- Developed impactful storytelling and cultural marketing initiatives to connect brands with diverse consumer bases
Creative Producer, Global PR & Brand Storyteller
Reebok
Boston
12.2019 - 04.2021
- Launched Reebok's first TikTok presence, driving engagement with new audiences through organic content strategies
- Developed brand storytelling strategies across social, PR, and content marketing to enhance global brand identity
- Led crisis communications in response to key societal issues, including racial injustice and LGBTQIA+ inclusivity
- Managed partnerships and talent relationships, ensuring authentic and strategic brand representation
Associate Manager, Global Event Marketing
Reebok
Boston
03.2019 - 12.2019
- Designed and executed high-impact brand activations and experiential events to enhance consumer engagement
- Managed event production budgets, vendor negotiations, and logistics for seamless execution
Production Coordinator
Jack Morton Worldwide
Boston
01.2018 - 03.2019
- Coordinated end-to-end production of branded content, events, and experiential marketing campaigns
- Managed budgets, vendor relationships, and production timelines to ensure efficiency and impact
Education
Bachelor's Degree - Psychology, Minor in Creative Arts
College of the Holy Cross
Worcester, MA01.2017
Study Abroad Program -
University College Cork
Cork, Ireland01.2016
Skills
- Interactive Digital Campaigns
- Brand Storytelling Expertise
- Strategic Communication Planning
- Innovative Marketing Strategies
- Talent Collaboration
- Crisis Management Communications
- Social Media Campaign Development
- Partnerships Strategy
- Integrated Media Strategy
- Event Production Expertise
- Content Creation
- People management
- Content development
- Client relations
- Story pitching
- Budget management
- Coaching and mentoring
- Conflict resolution
References
Available upon request.
Timeline
Director, Client Management and Creative Strategy
Little Cinema
12.2023 - Current
Head of PR & Media Communications (Seaport Portfolio)
WS Development
03.2022 - Current
Senior Creative Strategist & Client Manager
MATTE Projects / Invisible North
08.2021 - 03.2022
Content & Cultural Impact Manager
Keurig Dr Pepper
04.2021 - 08.2021
Creative Producer, Global PR & Brand Storyteller
Reebok
12.2019 - 04.2021
Associate Manager, Global Event Marketing
Reebok
03.2019 - 12.2019
Production Coordinator
Jack Morton Worldwide
01.2018 - 03.2019
Bachelor's Degree - Psychology, Minor in Creative Arts
College of the Holy Cross
Study Abroad Program -
University College Cork
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