MATTHIAS JAROCHOWSKI
18 Hillview Terrace,
Summary
As a Singapore Permanent Resident with 14+ years of global content marketing experience, I specialize in building high-performing in-house production teams that thrive in fast-paced environments like Web3. By streamlining marketing processes, I maximize both quality and quantity of output, ensuring agile and efficient content creation. I’ve led award-winning campaigns for diverse industries, reduced production costs, and driven measurable growth in dynamic sectors like crypto and blockchain. Adaptable under pressure, I consistently deliver strategic solutions that align with rapidly evolving business goals.
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Portfolio: mattjaro.com
Overview
10
10
years of professional experience
Work History
Head of Content Marketing
Cake Group
Singapore
07.2023 - Current
- Developed Bake's OKRs for Content Marketing, specializing in fast-moving video content. Increasing video views by 5x from an average of 3k views to 15k organic views on YouTube, including two viral hits with 1M+ organic views on TikTok, and boosting overall social media engagement by over 200%.
- Led Bake's creative team to produce 100+ content pieces monthly, driving a 20% increase in website traffic.
- Introduced Scrum Mastery (via Asana) for all production efforts, raising output from 5,000 to 15,000 creative tasks per quarter and improving project completion time by 60%.
- Worked closely with the product teams to translate new trends into innovative product angles. Launched 8+ product campaigns.
- Launched Bake's first Associates Program for Custom Smart Bundles, onboarding 20 affiliates organically per week, and raising AUM by $100,000 during the launch phase.
- Launched email campaigns with a 20% open rate and 8% conversion rate.
- Enhanced content strategies via AMAs, social media feedback, boosting sentiment, and further reducing churn during Bake's downsizing.
- Trained staff and reallocated resources post-downsizing, maintaining production of 100 high-quality content pieces monthly despite a 30-person headcount reduction.
Creative Director
Cake Group
Singapore
01.2023 - 07.2023
- Designed and built Cake's first in-house production studio. Managed a $100,000 studio budget. Reducing initial studio costs by 40% through more efficient resource allocation and vendor negotiation.
- Recruited and led a creative team (One designer, One social media manager, two videographers and two animation Artists), driving campaigns that boosted brand awareness by 25%.
- Led Bake's rebranding on the content front. Created brand guidelines for motion and visual content, enhancing brand recognition.
- Mentored staff on best practices, improving team performance, and creative output.
- Reviewed and approved creative work, ensuring brand consistency across projects.
- Led brainstorming sessions that resulted in 10+ successful campaigns, increasing customer engagement by an average of 200% during campaign phases.
- Introduced employee advocacy as a main pillar of Bake's content strategy by positioning team members as brand ambassadors, resulting in community fan clubs for some employees.
- Took a hands-on role in content creation, maintaining quality and meeting deadlines despite resource limitations.
Social Media Manager
Cake Group
Singapore
05.2022 - 01.2023
- Created engaging video content and visuals for X, Instagram, Facebook, and LinkedIn, driving higher user engagement.
- Developed and executed social media campaigns, significantly boosting online engagement and brand visibility.
- Managed daily social media operations, ensuring consistent and timely content distribution.
- Analyzed campaign performance and adjusted strategies to maximize results.
- Ensured brand consistency across channels through cross-department collaboration.
- Researched industry trends to innovate content strategies and stay competitive.
- Monitored and responded to customer comments, maintaining timely and professional interactions.
- Implemented Sprout, automating content planning and improving workflow efficiency.
- Trained team members on social media tools, enhancing team performance and content quality.
Filmmaker and Creative Director
Self-employed
Singapore
01.2021 - 05.2022
- Conceptualized and executed digital marketing strategies and campaigns for international clients across various industries.
- Created diverse digital content, including stills, animation, and film, tailored to each client's marketing objectives.
- Specialized in risk communications during COVID, producing impactful brand campaigns for high-profile clients like BCG and Mercedes-Benz.
- Built and maintained a client base in both Germany and Southeast Asia, adapting to market needs and regional trends.
Creative Director
C3 Creative Code and Content GmbH
Berlin
02.2019 - 12.2020
- Led creative processes from ideation to execution, ensuring high-quality output for Europe's leading content marketing agency (€48M annual revenue, 400 employees).
- Built C3's first in-house production team, managing 6 creative producers, 4 graphic designers, and 4 editors across Munich and Berlin.
- Forecasted market trends and motion technologies, keeping C3's video content ahead of competitors.
- Developed and presented winning creative pitches, securing multi-year contracts with Volkswagen, Bosch, and Deutsche Bank worth €1.5M in 2019-2020.
- Streamlined production budgets, reducing costs by 15%, while maintaining high-quality content delivery.
- Ensured all creative work consistently reflected the values of C3 and its clients.
Senior Creative Producer
C3 Creative Code and Content GmbH
Berlin/Munich
02.2015 - 01.2019
- Created multi-platform content, campaigns, and social media strategies that advanced client objectives.
- Wrote scripts, screenplays, and created storyboards to tell impactful and compelling stories.
- Commissioned and maintained relationships with agents, photographers, videographers, set designers, stylists, location owners, and talents to secure the highest possible level of talent and competitive rates for projects.
- Spearheaded, developed, and monitored production schedules to ensure briefs are fulfilled, responsibilities assigned, and problems resolved.
- Streamlined production workflow processes to ensure the efficient and effective running of simultaneous projects with tight deadlines, including directing video shootings, operating as a director of photography, or taking on post-production duties like editing and color grading.
Creative Producer
ProsiebenSat.1 Media Group
Munich
04.2014 - 01.2015
- Created ProsiebenSat.1's first branded entertainment campaign, FIAT Urban Stories, for Fiat Chrysler Automobiles Germany AG.
- Managed and mentored a team of two junior creative producers, guiding their professional growth and creative output.
- Developed creative concepts for the corporate video department, delivering engaging visual content.
- Directed video shoots, oversaw post-production, and ensured the final output met quality standards.
- Took on editing and color grading tasks when required to meet tight deadlines or budget constraints.
Skills
- Content Strategy Development
- Web3 Product Marketing & Go-To-Market Strategies
- In-House Content Production Development
- Creative Direction & Team Leadership
- Operational & Project Management
- Data-Driven Marketing & Analytics
- Digital Marketing for Social Media
- Video Content Production & Motion Design
- Negotiation & Cross-Functional Collaboration
- Agile & Scrum Methodologies
Accomplishments
Received Best of Content Marketing Award (BCM), Hamburg, 2019.
- Category: Best Motion Picture series for 'Hennessy Mixtalks'. Client: Moët Hennessy
- Category: Best Branded Entertainment / Spot for 'Yunar.app'. Client: Deutsche Bank
Received Content Marketing Award (CMA), London, 2019.
- Category: Best Emotional Brand Website for 'Yunar.app'. Client: Deutsche Bank
Received Best of Content Marketing Award (BCM), Hamburg, 2020.
- Category: Best Campaign B2B for 'Die Raumfahrt ist #allumfassend'. Client: German Aerospace Industries Association (BDLI)
Languages
- English
- German
- Polish
Timeline
Head of Content Marketing
Cake Group
07.2023 - Current
Creative Director
Cake Group
01.2023 - 07.2023
Social Media Manager
Cake Group
05.2022 - 01.2023
Filmmaker and Creative Director
Self-employed
01.2021 - 05.2022
Creative Director
C3 Creative Code and Content GmbH
02.2019 - 12.2020
Senior Creative Producer
C3 Creative Code and Content GmbH
02.2015 - 01.2019
Creative Producer
ProsiebenSat.1 Media Group
04.2014 - 01.2015
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