Mayra Borja
CFO
CDMX
Summary
CFO with more than 25 years of professional experience. Managing all the financial, administrative, and operational areas, with a focus on the fulfillment of strategic goals and objectives. Startup expert on both domestic and foreign companies, covering different lines of business: real estate, family wealth management, assistance services, telecommunications, e-Commerce, private security and entertainment, ERP SAP (FICO) certified.
Overview
28
28
years of professional experience
1
1
Certification
2
2
Languages
Work History
Director of Business Intelligence
TM Assistance, S.A. de C.V.
Mexico City
10.2019 - 10.2021
- Responsible for design and maintenance technical solutions to inform critical business decisions.
- Analyzed operational issues and implemented corrective action to maximize profits.
- Decreased cost of sales by 15%, I developed and monitored KPIs for analysis of profitability, reduction of costs, business improvement, performance evaluation of commercial and operational staff., in order to diminish process gaps and encourage optimal productivity.
Financial Planner - Wealth Management
Singatel, LLC
San Diego, CA
01.2017 - 10.2021
- Development of financial models for the evaluation of investments in Real Estate.
- Preparation of Business Plan and compliance with the Immigration requirements to obtain E2 and EB5 visas for the investor and his family.
- Reviewing, preparation and presentation of Tax Returns in Mexico and the U.S.
- Administrative and financial management of the business of purchase and import, breeding, training, competition, and sale of jumping horses.
- I researched and implemented tax, accounting and administrative strategies in the development and sale of real estate in the USA and Spain, the total value of the investments were 11 MUSD and 2.2 MEUR.
CFO
ON Partners México, S.A. de C.V.
Mexico City
01.2014 - 01.2015
- Supporting the General Manager in making correct decisions, preparation of business plans to comply with accounting, finance, administrative, legal and tax requirements.
- Developed, implemented, and monitored policies, procedures, and effective internal controls to analyze the financial strengths and weaknesses of the company, in order to propose corrective actions.
- Managed and led direct reports to handle controllership, treasury, corporate finance, legal, taxation and human resources functions of strategic business plans to accomplish accounting, compliance, and revenue targets.
- Startup, I hired 600 security guards in two months.
CFO
Blackhawk Network Mexico, S. de R.L. de C.V. - USA Subsidiary Co.
Mexico City
02.2008 - 12.2013
- Reporting the company's P&L to the Corporate office in Pleasanton California USA.
- Supporting the General Manager in making proper decisions.
Worked closely with audit external firm to hedge against or mitigate operational and taxation risks. - Management of the accounting, finance, legal, fiscal, HR, and administrative areas.
- Preparation of budgets and forecast.
- Launched a gift card business and helped the Company to become a leader in e-commerce and prepaid cards and be recognized by retailers as the best gift card supplier. Developed of the chart of accounts, tax strategies, policies and procedures, templates financial reports, budget, cashflow, and accounting system implementation.
Consultant
Cirque Du Soleil, Inc -Canadian Co.
Mexico City
10.2002 - 01.2004
- Administrative and logistical advice for the proper functioning of the company's operations in Mexico. Support in negotiation with national suppliers.
- Attention to legal, accounting and financial information requirements for the purposes of the audit of Financial and Fiscal Statements in Mexico.
CFO
Infracomex, S.A. of C.V - Mer Group Co. - Israeli Co.
Mexico City
05.2001 - 09.2002
- Responsible for supporting the General Manager making proper decision, reporting the P&L to the Corporate in Israel, managing of the accounting, finance, and administrative areas.
- I supervised of correct compliance with legal and fiscal provisions., compliance with Financial Reporting Standards.
- I developed and implemented policies, procedures, and internal control.
Administrative Support
Pannell Kerr Forster
Vancouver, BC Canada
01.2001 - 04.2001
- Preparation of proposals for clients and prospects, achieving efficient communication both written and oral in the English language.
CFO
Plaut Consultoría, S.A. de C.V. - German Subsidiary
Mexico City
01.1999 - 12.2000
- Startup of a subsidiary company, I set up all the legal, operational, fiscal, administrative and finance requirements, which included Articles of Incorporation, Ministry of Finance inscription, development of the policies and procedures, budget and financial reporting package preparation based on US GAAP for NY Stock Exchange and information filing.
Accounting Manager
Deloitte & Touche Consulting Group, S. de R.L. de C.V.
Mexico City
05.1998 - 01.1999
- I reduced non-deductible travel expenses by 25%, through the development and implementation of policies, procedures, and logistics control in the consulting area.
Accounting Supervisor
3M Mexico, S.A. de C.V.
Mexico City
01.1995 - 10.1997
- I prepared and reduced the time to send monthly financial information to the corporate in St. Paul Minnesota, USA from 16 to 2 days.
Supervisor
Coopers & Lybrand
Mexico City
01.1989 - 01.1995
- Risks and fraud detection. I detected a big fraud in a company dedicated to the import and sale of specialized equipment for clinical laboratories, where employees from different areas and levels were involved. This saved the company millions of dollars in lost revenue.
Education
Postgraduate in Corporate Finance - Degree in Accounting
Escuela Bancaria Y Comercial
Mexico CitySkills
Operational leadership
Business start up
Shareholder accountability
Corporate leadership
Organizational turnaround
Policy development and optimization
Negotiation
Cash Management
Business planning
Certification
ERP SAP FICO
Timeline
Director of Business Intelligence
TM Assistance, S.A. de C.V.
10.2019 - 10.2021
Financial Planner - Wealth Management
Singatel, LLC
01.2017 - 10.2021
CFO
ON Partners México, S.A. de C.V.
01.2014 - 01.2015
CFO
Blackhawk Network Mexico, S. de R.L. de C.V. - USA Subsidiary Co.
02.2008 - 12.2013
Consultant
Cirque Du Soleil, Inc -Canadian Co.
10.2002 - 01.2004
CFO
Infracomex, S.A. of C.V - Mer Group Co. - Israeli Co.
05.2001 - 09.2002
Administrative Support
Pannell Kerr Forster
01.2001 - 04.2001
CFO
Plaut Consultoría, S.A. de C.V. - German Subsidiary
01.1999 - 12.2000
Accounting Manager
Deloitte & Touche Consulting Group, S. de R.L. de C.V.
05.1998 - 01.1999
Accounting Supervisor
3M Mexico, S.A. de C.V.
01.1995 - 10.1997
Supervisor
Coopers & Lybrand
01.1989 - 01.1995
Postgraduate in Corporate Finance - Degree in Accounting
Escuela Bancaria Y Comercial