Melissa García García
Monterrey,Mexico City
Summary
A result oriented and creative person with a large set of skills in team work, problem resolution and content marketing. Skilled in the field of marketing, from digital to traditional campaigns. I know how to work on budget and get things done well and in a timely manner. Vast knowledge in Google analytics, Facebook Business, Google Ads, merchandising, visual merchandising, point of purchase, e-commerce campaigns and digital marketing.
Overview
6
6
years of professional experience
Work history
Marketing Manager
envia.com
Monterrey, Nuevo Leon
08.2023 - Current
- Analysed customer data and campaign performance to drive improvements.
- Produced promotional materials with creative copywriting and photo editing skills.
- Motivated 9+ staff to exceed growth and revenue targets.
- Managed $1M USD+ marketing budgets.
- Liaised with sales, technical and customer service teams to drive on-time, under-budget project completion.
- Supervised all marketing and planning activities to achieve company goals.
- Developed impactful brand and style guides.
- Leveraged industry trends to identify growth opportunities.
- Trained team in content development and project management.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
Growth Marketing Sr
Envia.com
Monterrey, Nuevo Leon
05.2023 - 07.2024
- Enhanced resource utilisation to better capitalise on current resources and minimise expenditure.
- Guided the company toward improved organisational structures and better solutions for identified problems.
- Conducted studies focused on analysing current strategies and evaluating feasibility and potential results of proposals.
- Documented workflow charts, records and job descriptions to guide overall organisational improvements.
- Helped organisations improve customer satisfaction and achieve measurable results.
- Highlighted undetected organisational needs to improve business performance.
- Interviewed staff to obtain personal observations and insights into existing procedural strengths and weaknesses.
- Prepared proposals with revised methods, new strategies and redefined functions.
Marketing Administrator
Caring Homes Group
Colchester, Essex
11.2021 - 07.2022
- I connected with the public relations area of different media to build the reach of campaigns.
- Developed specific tips for decision-makers on reaching target consumers and building awareness.
- Conducted market studies to assess potential demand and determine the optimal characteristics to define the communication approach.
- I analyzed consumer data to identify patterns and preferences.
- Produced regular marketing reports for senior management, detailing strategy progress and KPI metrics.
- To build strategies, I monitored and reported on competitor and customer activity, industry trends, and market developments.
- I oversaw maintaining the company's website creating content, and adding relevant information to attract and convert potential customers.
- Implemented and organized campaigns for email, online advertising, and direct publishing in local magazines and newspapers.
- Assisted in organizing the calendar by creating events for homes and strategies to communicate them to family members.
- I was responsible for the editing and proofreading of brochures and leaflets.
- I was responsible for developing ideas and messages to communicate month by month from the creative brief and events. With this, I developed slogans, taglines, and captions for my media and others.
Digital Marketing Assistant
Grupo Calzzapato SA de CV
03.2020 - 09.2021
- Conducted e-commerce and social media analysis through Google Analytics, Google ads, and Meta for digital marketing managers to inform digital campaign decision-making and budgeting.
- I collaborated with the digital marketing director and brand managers to define the digital strategy, focusing on digital marketing, sales, and brand awareness campaigns.
- I created and designed campaigns using market trends,
consumer analysis, and advertising psychology. - I was responsible for finding consumer patterns of behavior, purchase and purchase intention. Which I then used to create tailored audiences and optimize paid ads in Meta and Google Ads.
- Coordinated and managed multi-channel advertising campaigns in radio, social media, and print advertisements to support sales and department goals.
- I was responsible for the evaluation of campaign performance through organic and paid data from websites, and the optimization of indicators (e.g., ROI)
- During my stay, we managed to improve the engagement rate from 0.01% to .98%
- Online sales increased in the second half by 380% compared to the first half of the reporting period.
Education
Master in Marketing and Brand Management - Business
University of Essex
Colchester 09.2022
Bachelors´ degree - Marketing and communication
Instituto de estudios superiores de Monterrey
Mexico City 2022
Experience: Marketing for Luxury, Short Course -
Instituto Marangoni
Milan 2019
Diploma -
ESDAI by Universidad Panamericana de Guadalajara
Guadalajara 2018
Participant representing Mexico -
Uniliver Future Leaders Leage Global Finals
London2018
Unigame for Unilever
Mexico City 12.2017
Summer Course - Illustration beyond the page - Art
Parsons University, The New School of Design
New York City 2016
Skills
- Google analytics reporting
- Social media post scheduling
- Google analytics
- Meta Pro
- Content strategy
- Social media strategy
- Content marketing
- Google Ads
- Paid search
- Adobe Suite (Illustrator, Photoshop and Premiere Pro) - Advanced
- Advanced Excel and other tools of Microsoft Office
- Consumer PR
- SEO marketing
- Fluent in Spanish
- Basic French
Timeline
Marketing Manager
envia.com
08.2023 - Current
Growth Marketing Sr
Envia.com
05.2023 - 07.2024
Marketing Administrator
Caring Homes Group
11.2021 - 07.2022
Digital Marketing Assistant
Grupo Calzzapato SA de CV
03.2020 - 09.2021
Master in Marketing and Brand Management - Business
University of Essex
Bachelors´ degree - Marketing and communication
Instituto de estudios superiores de Monterrey
Experience: Marketing for Luxury, Short Course -
Instituto Marangoni
Diploma -
ESDAI by Universidad Panamericana de Guadalajara
Participant representing Mexico -
Uniliver Future Leaders Leage Global Finals
Unigame for Unilever
Summer Course - Illustration beyond the page - Art
Parsons University, The New School of Design