Michelle Raoult
Cancún, Quintana Roo
Summary
A bicultural luxury hospitality professional with over a decade of comprehensive international experience in sales, marketing, and brand development. Known for my analytical and strategic thinking, relationship-building, and partnership cultivation, I have successfully led pre-opening and market positioning for multiple luxury resorts in Mexico. With a solid academic background from prestigious institutions in France and fluency in Spanish, French, and English, I excel in driving sales growth, top account retention, and profit channel expansion. As a self-motivated leader, I have been instrumental in positioning renowned luxury products, consistently surpassing sales targets while fostering strong relationships with top industry partners globally. My expertise spans key segments such as Leisure Sales, B2B Sales, E-commerce, Weddings, and Group Sales, along with expanding network connections and introducing products to new territories. Passionate about travel, art, and sports, I thrive on exploring new cultures while leveraging my creative and analytical skills to deliver high-impact results in competitive markets.
Overview
11
11
years of professional experience
Work History
Director of Sales and Marketing
Impression Isla Mujeres, World of Hyatt
05.2022 - 05.2024
- Successfully led the pre-opening and market positioning of a luxury resort within the World of Hyatt portfolio, introducing a new brand to the market and establishing it as a premier destination for luxury travelers
- Exceeded the hotel’s first-year opening budget, surpassing key revenue segments such as Direct Sales, Luxury Accounts, and Weddings
- Collaborated with corporate World of Hyatt teams to develop and implement brand positioning strategies and sales plans for the Impression by Secrets brand
- Directed all aspects of Marketing, PR, Social Media, and Sales, ensuring the resort’s alignment with global brand standards while driving high visibility and market share growth
- Managed key sales segments including Leisure Sales, Group Sales, Weddings, Direct Sales, B2B, E-commerce and Reservations, ensuring each segment delivered strong revenue results and customer satisfaction
- Coordinated cross-functional efforts between Sales, Marketing, Operations, and other departments to ensure a seamless guest experience, ultimately contributing to the resort's reputation as a luxury leader
Corporate Director of Leisure Sales and E-commerce
Atelier de Hoteles
09.2017 - 05.2022
- Played a key role in the conceptualization, launch, and market entry of a new hotel chain, including the successful opening of three properties: Atelier Playa Mujeres, Oleo Cancun Playa, and Estudio Playa Mujeres, as well as the rebranding of two additional properties
- Created and launched Belong, a comprehensive corporate program for Travel Agents, fostering brand loyalty and expanding the client base
- Developed and executed high-impact commercial strategies for new properties, achieving rapid market penetration and exceeding all sales budgets from the first year
- Successfully positioned the properties as competitive leaders in their respective markets, driving exceptional growth and brand visibility
- Led E-commerce, B2B segments, and Leisure Sales, managing Travel Agent programs and partnerships
- Negotiated contracts with top industry partners to secure long-term growth in national and international markets
Corporate Resorts FIT Manager
Grupo Posadas
10.2013 - 09.2017
- Collaborated closely with the Hotel Directors of Sales to strategically manage the annual Marketing and Promotion budget for a portfolio of 12 premium beach resorts, including renowned brands such as Live Aqua, Grand Fiesta Americana, Fiesta Americana, and The Explorean
- Contributed to the pre-opening and opening commercial strategies for three new properties, ensuring their successful market entry and positioning
- Managed the Corporate Travel Agent Loyalty Program and spearheaded Travel Agent-focused initiatives, including representation at major industry trade events, strengthening relationships and driving sales
- Directed Corporate marketing efforts for the Romance and Weddings segments, contributing to brand growth in high-demand niches
Coordinator at Economics, Strategy and Communication Unit
Agence Francaise de Développement
05.2013 - 09.2013
- Conducted macroeconomic studies of overseas French territories, which played a crucial role in deciding whether to implement development projects aimed at boosting economic growth and infrastructure
- Contributed to the creation of sectorial and country assessments, which provided valuable insights for making informed decisions about potential investments and development strategies
- Coordinated and participated in high-level conferences with the French Ministry of Health and the Ministry of Overseas Territories, focusing on crafting new strategies for advancing the health sector in French overseas territories
Education
Master Degree - International Trade
University Paris I, Panthéon Sorbonne
Paris, France2013
Master Degree - Economic Assessment, International Economics, Development
University Paris Dauphine
Paris, France2012
Degree - Economics
University Paris I, Panthéon Sorbonne
Paris, France2011
Languages
Spanish
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Passions
- Art, Painting, Pottery
- Traveling, Exploring the World, Getting to know New Cultures
- Sports, Diving, Running, Triathlon
Timeline
Director of Sales and Marketing
Impression Isla Mujeres, World of Hyatt
05.2022 - 05.2024
Corporate Director of Leisure Sales and E-commerce
Atelier de Hoteles
09.2017 - 05.2022
Corporate Resorts FIT Manager
Grupo Posadas
10.2013 - 09.2017
Coordinator at Economics, Strategy and Communication Unit
Agence Francaise de Développement
05.2013 - 09.2013
Master Degree - International Trade
University Paris I, Panthéon Sorbonne
Master Degree - Economic Assessment, International Economics, Development
University Paris Dauphine
Degree - Economics
University Paris I, Panthéon Sorbonne
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