Summary
Overview
Work History
Education
Skills
Websites
LANGUAGES
Publications
Timeline
Generic
MIGUEL ÁNGEL ARCE ORTIZ

MIGUEL ÁNGEL ARCE ORTIZ

Mexico City

Summary

Creative director, political communications consultant and copywriter with over fourteen years of experience crafting digital campaigns, content and communication strategies, developing creative concepts, managing art direction and leading multidisciplinary creative teams.


I´m always focused on leading projects to successful completion with the ability to deliver creative solutions that align with the project's communication and creative goals.


Chief Creative Officer and digital activism expert in a constant quest to innovate aiming to use my expertise, knowledge and talent to positively impact society by using assertive communications, language and the alive creativity that surrounds us.

Overview

16
16
years of professional experience

Work History

Chief Creative Officer

Luciérnaga 360
03.2016 - Current
  • Lead and coordinate a team of multidisciplinary creatives to design, develop and produce impactful visually attractive content for different digital and media channels, in order effectively communicate in the target audiences language.
  • Directed creative strategy to align branding with projects objectives.
  • Oversaw the implementation of digital tools for project management, improving workflow efficiency across departments.
  • Mentored junior creatives, fostering a collaborative environment to refine design skills and creative processes.
  • Established an effective workflow process to ensure timely delivery of projects while maintaining high standards of quality.
  • Directed visual design, copywriting, and content for advertising and direct marketing campaigns.
  • Collaborated with internal teams to align creative direction with organizational objectives.
  • Managed own accounts and projects, worked within budget, and scheduling requirements.
  • Hired, train, and direct staff members who developed design concepts into art layouts and who prepare layouts for printing.
  • Lead the public, partnerships and client relationships.

Chief Communications Officer

Fundación México Con Valores
03.2022 - 09.2024
  • Developed and implemented comprehensive multichannel communication strategies to enhance brand visibility and the organization´s causes, goals and reasons to be.
  • Designed content strategies and conceptual campaigns focusing on the organization´s subjects, causes and their impact in the public opinion and media outlets.
  • I coordinated the organization´s delegates at a national level assuring the foundation values, causes, branding and narratives got implemented strategically aligning with the main strategy, storytelling and agenda.
  • I planned, produced and directed the foundation´s events and activism journeys in different states checking from the scripts for the recap shootings, to the right settling of the stage, the brand´s presence and the reception of the people that was being recognized and celebrated for their activism work.
  • Cultivated relationships with media outlets, enhancing press coverage and public perception of organizational initiatives.
  • Enabled dialogue and cooperation with other none gubernamental organizations in order to collaborate in campaigns´s sharing a common agenda.

Project Manager - Politcal Comms Consultant

Congress of México
07.2013 - 08.2019
  • Created, managed and delivered digital content using multiple techniques for websites and social media platforms.
  • Implemented effective social media strategies to increase engagement and political brand awareness.
  • Crafted social media narratives to match political brand's purpose.
  • Oversaw and directed the implementation multichannel political communication campaign's.
  • Led cross-functional teams in project planning and execution, ensuring alignment with strategic goals.
  • Implemented project management methodologies to enhance operational efficiency and drive timely delivery.
  • Designed territory actions that aligned with the creative concept, communication goals and campaigns branding and narrative.

Content Writer

Fundación UNAM
01.2013 - 07.2013
  • Researched and writing effective copy that is tailored to the target audience.
  • Wrote original short- and long-form content that maintained brand consistency across channels.
  • Created content for campaigns across variety of channels.
  • Collaborated with team of writers and internal and outsourced partners to develop informative and engaging content.
  • Monitored comments on social media platforms like Twitter or Facebook in order respond quickly any customer inquiries or complaints.
  • Researched and wrote articles for various publications and digital media outlets.

Community Manager

FES Iztacala UNAM
01.2010 - 07.2012
  • Created content calendars for all social media channels, scheduling posts in advance.
  • Participated in brainstorming sessions with team members regarding new ideas and strategies for increasing engagement and reach on social media platforms.
  • Monitored online conversations about the brand, responding to queries and complaints in a timely manner.
  • Collaborated with other departments to ensure customer satisfaction.

Education

Bachelor of Science - Communications

National Autonomous University Of México
Mexico City, Mexico
11.2011

Skills

  • Advertising Campaigns
  • Content Strategy
  • Social Media Strategy
  • Creative Leadership
  • Copywriting
  • Brand Development
  • Team Building
  • Project Management
  • Public Relations
  • Strategic Visioning
  • Event Planning
  • Client Relations
  • Budget Management
  • Vendor negotiation
  • Communications strategies
  • Creative team leadership
  • Content strategy
  • Media planning
  • Strategic communications
  • Project management
  • Campaign development
  • Assignment delegation
  • Creative vision development
  • Campaign development expertise
  • Creative team collaboration
  • Excellent communication
  • Critical thinking
  • Decision-making
  • Relationship building
  • Creative writing
  • Professionalism
  • Time management abilities
  • Creative direction
  • Written communication
  • Event planning
  • Advocacy
  • Political consultancy

LANGUAGES

English
Fluent
Harmon Hall Institute

Publications

  • Https://beersandpolitics.com/expresiones-de-arte-urbano-como-forma-de-activismo-politico
  • Https://beersandpolitics.com/creatividad-y-campanas-politicas-cambiar-el-paradigma
  • Https://angelcarceortiz.medium.com/oda-a-la-creatividad-1d854f80955c

Timeline

Chief Communications Officer

Fundación México Con Valores
03.2022 - 09.2024

Chief Creative Officer

Luciérnaga 360
03.2016 - Current

Project Manager - Politcal Comms Consultant

Congress of México
07.2013 - 08.2019

Content Writer

Fundación UNAM
01.2013 - 07.2013

Community Manager

FES Iztacala UNAM
01.2010 - 07.2012

Bachelor of Science - Communications

National Autonomous University Of México

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MIGUEL ÁNGEL ARCE ORTIZ