Miguel Omar Alcocer Nieva
Mexico City
Summary
Experienced marketing consultant specializing in developing innovative strategies to drive brand growth and enhance customer engagement. Utilizes data-driven insights and creative solutions to achieve measurable results. Holds a bachelor\'s degree in communication sciences and brings over 30 years of experience in marketing, including promotional campaigns, communication strategies, event organization, and Below the Line (BTL) expertise. A pioneer in the field, consistently delivers exceptional outcomes for clients.
Overview
31
31
years of professional experience
Work History
Partner and Founder
Protectio Vita
05.2019 - Current
- Financial Strategies and Wealth Protection Advisor (Broker in protection, life, and health strategies – Prudential, GNP, SMNYL, Met Life, AXA, Insignia, Zurich)
- Independent Marketing Consultant (The Brand Building Company – Imagen Televisión, Coca-Cola, Futbolito Bimbo, Palacio de Hierro.)
CEO & Founder
Icono Alternativa SC
09.2016 - 06.2019
- Commercialization of Services and Operation of Projects (SECTUR CDMX 5 digital and interactive tourism modules, stand at Tianguis Turístico 2015 in Acapulco, Beatles concert at the Monument to the Revolution and production of 8 video capsules for internal use, KELLOG ́S interactive gadgets in self-service stores, GOVERNMENT OF THE STATE OF MEXICO stand Expo Antad Guadalajara 2016, BMW service and system change on Motorrad Del Valle Video Wall.)
Account Director
Primer Nivel Group
08.2014 - 06.2016
- Responsible for the development of the campaign in Electronic Media, Out of Home, promotions, activations, and results (Conejo Turin and Pepsico)
Director of Business Development
The Smart Clever MKT
07.2013 - 08.2014
- Marketing Services and Development of Integral Marketing Strategies (Chedraui, Kidzania, Tavistock and ADT)
Director of Business Development
Zetapublicorp SA de CV
02.2011 - 04.2013
- Commercialization of Services and Development of BTL Strategies (Chedraui, International Motorcycle Show Mexico, Danone, Shana, The Anglo, Rent-A-Center, Plaza de la Tecnología, Sports World, Casa Tradición and Nestlé Mexico)
- Logistics and BTL Strategy Development (Wal
- Mart and Bodega Aurrera)
CEO & Founder
Icono Estrategia Alternativa
06.2006 - 02.2011
- Development of strategies for product launch, positioning, maintenance and image (Motorola, Dunkin' Donuts and Baskin Robbins)
- Logistics and operation of activations in national events (Amarula Liquor, Brandy Soberano, Italiannis, Hard Rock, Tycoon-Plaza Sesamo, Sui Generis-Pepsi Retro and Nokia)
- Public Relations and Booking of Talent and Artists (Gloria Trevi, Motel, Crisantes, Benny Ibarra, Hoy No Me Puedo Levant, Ninel Conde, Christian Castro, Niki Clan, Héctor Soberón, Alejandra Guzmán, Armando Araiza, Ana Victoria, Vrede and Ximena Sariñana)
- Sponsorship Marketing for International Talent (Foreigner, KC & The Sunshine Band, Creedence Clearwater, Toto, Scorpions and Fashion & Lifestyle Party 2008)
- Models and Hostess (Hard Rock, Armani, Italianni's, Conagra Foods, Once y Medio, Zimat, Fabrik, Bananapro, Bansefi, Asofarma, Media Innovations de Grupo CIE -Bacardi Anejo, Bacardi Blanco, Nokia, Movistar, Coca-Cola, Axe, Philip Morris, Banamex, Tequila Cazadores, Bacardi Solera, Book Modelos PMM 2008 and Agencia Administradora de pago a Edecanes, Modelos y Go's, Sui Generis-Be Light Vitamin Water, Grupo Modelo, Converse)
Deputy Director of BTL Operations/Activations and Promotions
Media Innovations de GRUPO CIE
05.2005 - 06.2006
- Supervision and validation of Creative Development in BTL activities, Logistics, implementation and operation of activations and promotions (Bacardi, Nokia, Nestlé, Telmex, Toyota, Rexona, Martí, Ben Q, 3M, Ford, Grupo Modelo, Movistar, Warner Chanel, Mazda, and Philip Morris)
General Director
Icono Promoción Alternativa
06.1994 - 04.2005
- Development of strategies for launching, positioning, maintenance, and image of products (Tequila El Jimador, New Mix, Fresca, Killer Loop, Renu, DirecTv, Brandy Soberano
- Reanimator, Pitbull, Johnnie Walker Red Label, Kosako, Buchanans and J&B)
- Logistics and Operation in national activations (Tequila El Jimador, New Mix, Brandy Magno, Ron Don Q, Grand Marnier, Coca-Cola, Sprite, Fresca, DirecTv, Brandy Soberano, J&B, Johnnie Walker Red Label, Baileys, Buchanans, Listerine, Kosako, Astringosol, Killer Loop, Lipton Tea, Eucerin, Café Blasón, Bisolvon, Margarina Primavera, Patronato de Bonos del Ahorro Nacional, Energizar, Miel Carlota, V8 Vegetable Juice, Herradura Antiguo, Herradura Tequila, Herradura Selección Suprema and Gillette Sensor.)
- Design and development of stands for expos (Motor Coach Industries, Firestone, Volvo and Panel Rey)
- Public Relations and Booking of musical groups (Maná, Alejandro Fernández, Litio, Chio, Carlos Jiménez, Telefunka, Sheila Ríos, Paloma del Río, Azul Violeta and Rostros Ocultos)
Education
MBA - Master of Business Foundation
University Canada West (UCW)
Vancouver, BC12-2024
Certificate - Business English
International Language Academy of Canada (ILAC)
Vancouver, BC08-2024
Bachelor’s degree - Communication Science
Universidad Intercontinental
Mexico City, Mexico01.1994
High School Certificate -
Escuela Internacional
Mexico City, Mexico01.1989
Elementary And Middle School Certificate -
Modern American School
Mexico City, Mexico01.1986
Skills
- Team Leadership
- Flexible Problem Solving
- Analytical Problem-Solving
- Strategic Marketing Planning
- Asset Management
- Financial Risk Management
- Negotiation Skills
- Strategic Consulting
- Client Support
- Strategic Brand Development
- Account Development Expertise
- Administrative Organization
- Partnership Development
- Creative Campaign Development
- Active Social Listening
- Customer Engagement Strategies
- Client relationship management
- Operational Oversight
- Marketing Proficiency
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Professional License
11403271, Libro: 1140 Foja: 182 Numero: 14 Tipo: C1
Personal Information
Date of Birth: 12/12/69
Additional Information
Utilize adaptability to change and break paradigms, enhancing my personal, professional, and educational growth.
Timeline
Partner and Founder
Protectio Vita
05.2019 - Current
CEO & Founder
Icono Alternativa SC
09.2016 - 06.2019
Account Director
Primer Nivel Group
08.2014 - 06.2016
Director of Business Development
The Smart Clever MKT
07.2013 - 08.2014
Director of Business Development
Zetapublicorp SA de CV
02.2011 - 04.2013
CEO & Founder
Icono Estrategia Alternativa
06.2006 - 02.2011
Deputy Director of BTL Operations/Activations and Promotions
Media Innovations de GRUPO CIE
05.2005 - 06.2006
General Director
Icono Promoción Alternativa
06.1994 - 04.2005
MBA - Master of Business Foundation
University Canada West (UCW)
Certificate - Business English
International Language Academy of Canada (ILAC)
Bachelor’s degree - Communication Science
Universidad Intercontinental
High School Certificate -
Escuela Internacional
Elementary And Middle School Certificate -
Modern American School
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