Miriam Sanchez Romo
Finance & BI
Puerto Vallarta
Summary
Resourceful manager offering history of success coordinating and monitoring operations across various departments and industries. Creative leader and problem-solver capable of adapting to change. Highly committed to maintain quality of services and products.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
5
5
Languages
Work History
General Manager
Condominios The Park
01.2024 - Current
- Creation of business intelligence tools for better control and management of the annual budget.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Project Management of condominium remodeling and maintenance.
- Developed and maintained relationships with homeowners and suppliers through account development.
- Handled problematic homeowners to assist lower-level employees and maintain excellent customer service.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions.
Event Producer
Zoukadise Brasilian Dance Festival
01.2017 - 11.2023
- Implemented targeted product marketing strategies and promotional campaigns for product launch on social media and related events.
- Developed creative concepts for various events to drive attendee engagement and deliver memorable experiences.
- Enhanced event attendee experience by meticulously coordinating logistics and managing event schedules.
- Scouting and hiring of artists; coordination of their travel and lodging arrangements
- Maximized budget efficiency by skillfully negotiating contracts with suppliers and vendors for cost-effective services, as well as Establishing sponsorships with the City government's Office of Tourism (OVC)
Business Consultant
Pro Finder International
01.2020 - 08.2023
- Assesment, diagnostic and design of systems for improving administrative processes in organizations including business intelligence tools, focusing on social media marketing & metrics
- Designed custom performance metrics measurement systems that allowed businesses to track progress and make data-driven adjustments as needed.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Finance Director
Technoservices
05.2019 - 02.2023
- Improved financial performance through thorough analysis of company expenditures and revenues.
- Developed financial models to support strategic data driven decision-making and improve profitability.
- Introduced BI software tools and process improvements to mitigate loss and drive operational growth such as interactive dashboards on Google Data Studio and Power BI.
- Streamlined processes within the marketing department and with marketing vendors for more efficient project management and resource allocation on Google Ads, Facebook, and lead generators for maximum ROI.
Professor of Communications and English for Business
Universidad del Valle de Atemajac
02.2010 - 05.2022
- Design curricula and teach in both the Bachelor of Marketing, and Bachelor of Strategic Communications program.
Language Instructor
Centro Internacional de Lenguas Extranjeras (CILEX)
08.2008 - 09.2019
- Boosted student confidence in speaking and comprehension abilities by providing consistent feedback and guidance during practice sessions.
- Teacher of English for Business and Tourism at many international companies, including Costco, Ford, Puerto Vallarta International Airport, and law firms
- Private lessons in high-level Spanish as a Foreign Language to many American professionals.
Social Events Coordinator
Videobox
08.2007 - 08.2008
- Establishment of partnerships with event organizers and venues
- Sales development (including strategy positioning and the development of advertising campaigns)
- Planning and design of new service packages, client development and follow-up
- Event Filming and Editing.
PR and Communications Assistant
Universidad del Valle de Atemajac
08.2006 - 08.2007
- Supported the development of marketing and communication materials to promote cultural and sports teams, ensuring consistency in messaging and tone across media channels.
- Assisted in organizing successful internal events, increasing students participation.
- Served as master of ceremonies at the university's large cultural events programs
Education
Master of Data Analysis And Visualization (Big Data) -
Universidad Internacional De La Rioja (UNIR)
04.2021 - 05.2022
Master of Business Administration and Finance - undefined
Tec Milenio by Tecnológico de Monterrey
09.2008 - 05.2010
Bachelor Degree in Communication Science and Techniques - undefined
Universidad del Valle de Atemajac (UNIVA)
05.2003 - 05.2006
Business Instructor Certificate under the norm EC-0217 - undefined
CONOCER
05.2019 -
TEFL Certificate (Teaching English as a Foreign Language) - undefined
Universidad del Valle de Atemajac (UNIVA)
01.2006 - 05.2006
Marketing Certificate - undefined
Universidad del Valle de Atemajac (UNIVA)
08.2002 - 05.2003
Skills
Integrity
Multilingual
Communication & Storytelling skills
Budgeting and finance
Social Media Platforms
Data Visualization and analysis: Power BI, Power Query, Google Data Studio and Google Analytics
Data-driven decision-making
Google Ads and Google Local Services
Adobe Creative Suite
Basic use of Python, R and SQL for Data Science
Timeline
General Manager
Condominios The Park
01.2024 - Current
Master of Data Analysis And Visualization (Big Data) -
Universidad Internacional De La Rioja (UNIR)
04.2021 - 05.2022
Business Consultant
Pro Finder International
01.2020 - 08.2023
Finance Director
Technoservices
05.2019 - 02.2023
Business Instructor Certificate under the norm EC-0217 - undefined
CONOCER
05.2019 -
Event Producer
Zoukadise Brasilian Dance Festival
01.2017 - 11.2023
Professor of Communications and English for Business
Universidad del Valle de Atemajac
02.2010 - 05.2022
Master of Business Administration and Finance - undefined
Tec Milenio by Tecnológico de Monterrey
09.2008 - 05.2010
Language Instructor
Centro Internacional de Lenguas Extranjeras (CILEX)
08.2008 - 09.2019
Social Events Coordinator
Videobox
08.2007 - 08.2008
PR and Communications Assistant
Universidad del Valle de Atemajac
08.2006 - 08.2007
TEFL Certificate (Teaching English as a Foreign Language) - undefined
Universidad del Valle de Atemajac (UNIVA)
01.2006 - 05.2006
Bachelor Degree in Communication Science and Techniques - undefined
Universidad del Valle de Atemajac (UNIVA)
05.2003 - 05.2006
Marketing Certificate - undefined
Universidad del Valle de Atemajac (UNIVA)
08.2002 - 05.2003