Hi, I’m
Mónica Cantú Finan
Innovation | Sustainabiliy
Mexico City,Mexico City
The problem is not to find the answer; it’s to face the answer.
Terence McKenna
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
years of professional experience
Work History
Grupo Modelo
Sustainability Lead
03.2021 - 07.2023
Job overview
- Lead the sustainability projects under Climate Change and Circular Packaging pillar across LATAM (primarily Mexico, but also Peru, Ecuador, Colombia, Guatemala, Honduras, Dominican Republic, Panama)
- Support budget management and negotiations for sustainability-related projects and initiatives in the region
- Lead the first implementation of Can Collar Eco machine in America representing a $4M USD investment, reducing costs while reducing environmental impact
- Develop ¨Recicladores Modelo¨ initiative a Recycler's Program designed to promote returnability and recycling of Modelo´s glass bottles while improving the recyclers quality of life with new business and source of income
- Lead and supervise the Green Distribution Centers Program (GDC), integrating 72 distribution centers to start the certification process, improve resource allocation practices, waste management, fostering an eco-friendly culture across the supply chain
- Own and drive sustainability research and data analysis and roadmap construction by calculating CO2 emission impact for the packages, designing and implementing projects to reduce 25% of carbon emissions across the chain of value by 2025 and achieve Net Zero by 2040
- Monitor sustainability KPIs, support internal audits and drive data analytics process and create strategies focused on improving ESG performance
- Developed strong communication and organizational skills through working on group projects with cross-functional teams (Logistics, Finance, Procurement, Corporate Affairs, Sales, Operations) to contribute to strategic project management, ensuring regulatory environmental compliance focused on sustainability goals and commitments.
- Monitored or tracked sustainability indicators such as energy usage, waste generation and recycling.
- Conducted research into different sustainability plans to identify useful solutions and develop deployment plans to assess and promote initiatives considering cost-effectiveness, technical feasibility, and acceptance.
- Write and review press releases, interview questionnaires and media posts to increase project awareness and ESG achievements.
- Orchestrated cutting-edge recycling programs, important environmental improvement projects and other sustainability strategies.
Grupo Modelo
Product Marketing Innovation Coordinator
03.2019 - 03.2021
Job overview
- Plan, develop and implement product launch strategy from concept creation to pricing and execution, managing more than 36 SKU's for Mexico's portfolio including Corona, Victoria and Modelo Especial 710 ml cans, Michelob Ultra hard seltzer, Michelob Ultra rebranding (2021), and Modelo Pura Malta launch
- Design standard pricing calculation chart per product including an in-depth CAPEX analysis to ensure a comprehensive and successful product introduction
- Oversee special project management like water bottles production, transitioning operations in the pandemic
- Develop and manage product launch timelines, milestones, drafting compelling narratives around product positioning
- Analyze market dynamics, competitive landscape, and customer behavior to develop effective pricing strategies for new and existing products
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Conducted market research to identify new opportunities and target markets.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Grupo Modelo
Exports Portfolio Specialist
02.2018 - 02.2019
Job overview
- Oversee day-to-day product operations regarding product labeling for new products, overseeing export operations from Mexico to 131 countries across Europe, Africa, America, Asia and Oceania
- Attend Request for Feasibility and Solutions (RFS) requests ensuring adherence to each country federal/local regulations regarding carton simplification, weight, pallets
- Manage product labeling process, staying abreast on latest trends, regulatory changes, and labeling approval process, maintaining records updated in timely manner
- Conduct stakeholder meetings regarding labeling updates, progress, and strategic plans regarding SKU portfolio expansion/reduction
- Perform label change impacts regarding production, supply chain and logistic operations creating risk assessment.
- Researched product's technical specifications and accurately communicated information.
- Led cross-functional teams in execution of marketing campaigns and in support of new product launches.
- Worked with cross-functional teams on product development from planning, requirement gathering, development, testing, deployment and performance measurement.
- Executed tactical plans for short- and long-term marketing strategies impacting revenue, market share and profitability.
- Developed rebalancing strategies to minimize risk exposures.
- Facilitated portfolio performance review and implemented new strategies.
Grupo Modelo
New Products for Exports Project Manager
02.2017 - 02.2018
Job overview
- Lead strategic projects for adjustments on labels, cardboards, bottles and cans for Exports products for the world countries such as China, Australia, Thailand, Russia, USA, Colombia, UK
- Develop comprehensive project plans, including timelines, budgets, and plant allocation
- Establish and develop relationships with suppliers to drive material selection process ensuring commitments are met as well quality guidelines
- Manage and control de SKU Portfolio for Exports to analyze viability, modify and eliminate SKU' to simplify and improve production management and planning
- Plan and conduct inventory management for product migrations to ensure compliance with legal changes and reduce the cost of obsolete materials
- Collaborate with cross-functional teams (Procurement, Quality, Logistics, Planning) to comply with timelines, drive strategic planning and adhere to operational execution plans.
- Identified plans and resources required to meet project goals and objectives.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Monitored project performance to identify areas of improvement and make adjustments.
Telecommunications
Merchandise Partners - Operations & Logistics Coordinator
04.2016 - 01.2017
Job overview
- Coordinate logistic activities for AT&T Uniform Suppliers Nationwide overlooking operation, inventory management and ensuring proper uniform distribution for all AT&T employees
- Own and drive periodic inventory controls, ensuring optimum stock levels to prevent shortages.
Education
Universidad AnahuacHuixquilucan, México, Mexico
Bachelor of Arts from International Relations And Affairs
05.2016
University Overview
- Diploma in International Security
- Member of the Investigation & Formation Committee
- Vertice Excellence Academy Program
- Excellency Scholarship (90%)
- Thesis Statement: Economical, social and political consequences of the Syrian refugees in Turkey
Mundo JovenRome, Italy
Mexico Global Mundo Joven Award from Internship At The Mexican Embassy
11.2015
Laurier MacDonald High SchoolMontreal, Qc, Canada
High School Diploma
06.2009
Skills
- Microsoft Office (Excel, PowerPoint, Word)
- Project Coordination
- Green Energy Principles
- Project Planning
- Data Collection
- Roadmap Development
- Trend Modeling and Analysis
- Administrative Support
- Partnership Development
- Key Performance Indicators (KPI)
- Task Monitoring
- Time Management
- Pricing Analysis
- Planning and Coordinating
- Negotiation and Persuasion
- Marketing Analytics
- Verbal and Written Communication
- Budgeting and Forecasting
- Content Management
- Plan Budgets
- Strategy Implementation
- Project Management
Languages
English - Native
French - Intermediate
Italian - Basic
Spanish - Native
Courses Certifications
Green Transition, Cambridge University, Cambridge, UK, 2022
Product Management, Colectivo 23, January 2024
Availability
See my work availability
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Available
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tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sustainability Lead
Grupo Modelo
03.2021 - 07.2023
Product Marketing Innovation Coordinator
Grupo Modelo
03.2019 - 03.2021
Exports Portfolio Specialist
Grupo Modelo
02.2018 - 02.2019
New Products for Exports Project Manager
Grupo Modelo
02.2017 - 02.2018
Merchandise Partners - Operations & Logistics Coordinator
Telecommunications
04.2016 - 01.2017
Universidad Anahuac
Bachelor of Arts from International Relations And Affairs
Mundo Joven
Mexico Global Mundo Joven Award from Internship At The Mexican Embassy
Laurier MacDonald High School
High School Diploma