Mónica Yazmín Cantú Flores

• Coordinate more than 20 monthly initiatives, distributing the messages in the key channels for each one to achieve the expected impact reviewing all the journey
• Increased brand awareness by developing and executing strategic marketing campaigns.
• Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
• Led strategic development and implementation of clients' branding and marketing plans.
• Collaborated with cross-functional teams to execute successful key projects, resulting in brand awareness and connections.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Improved website visibility through development and implementation of SEO strategies.

As the Marketing Manager of UDEM I worked to inspire everyday the best version of our community making:

• Marketing strategies for UDEM brand in multichannel media and for different audiences.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Strategy planning based on KPI, key findings and ROI for the brand.
• Design and create the digital strategy for different audiences in social media.
• Design and execute the digital strategy including webpage, mailing, leads, CRM and content creation.
• Create and execute UDEM events, hybrid, in person, and online (more than 200 events a year).
• Coordinate the marketing research area to transform data into insights.
• Develop and coordinate the UDEM store project.
• Manage a 28 incredible talents working with me.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Optimized website content for improved search engine rankings and increased web traffic.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

• Communication and adoption strategies for global projects with an impact of more than 5K employees.
• Implement Digital Transformation and innovation in new projects in the company using agile methodologies.
• Content creation for all corporate channel and audience segmentation.
• Measure of adoption of methodologies and KPI´s of the strategies.
• Identify, coordinate and relations with stakeholders.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

• Multiplatform marketing strategies created tailor made for national companies (as Coca Cola, Herdez) in various formats to increase sales.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Creation and administration of promotions highlighting the main purpose of the campaign and the B2B user experience.
• Content creation for multiplatform. (Tv, Digital, Newspaper)
• Monitored competitor activities, adapting strategies to maintain competitive advantage.

• I joined Tv Azteca Noreste in 2014, as an E-Marketer and some activities in the role were:
• Digital Data Analysis of webpages.
• Create Social Media Campaigns for brands.
• Create Marketing Strategies to increase audience in digital streamings.
• Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
• Lead the advertising inventory to sell.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

• Data client base administration and future clients, content creation for different channels.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Assisted with day-to-day operations, working efficiently and productively with all team members.