Molly Ann Pérez Baéz

• Led and developed business operating models to enhance efficiency in both operations and commercialization. Collaborated closely with multifunctional teams to identify key business needs and deliver tailored solutions that streamlined processes and provided critical insights for successful service roll-outs.
• Introduction of Four New Marketplaces for Clothing Brands, Resulting in a 20% Sales Growth
• Developed and implemented sales and marketing strategies, ensuring effective brand diffusion across various media and digital and traditional channels. Conducted in-depth analysis of metrics and performance results to ensure objectives were met and optimized.
• Managed content creation and the execution of branding strategies to strengthen market presence. Coordinated events focused on lead generation, while continuously evaluating existing business models to identify improvement opportunities and maximize revenue potential.
• Projects: Bioenergy, Pets, Fashion & Beauty
• Retailers such as HEB, Walmart, Liverpool among others
• Ecommerce/Marketplace: Mercado Libre, Amazon, Claroshop, Liverpool, Laika, Walmart.

• Company Overview: Transforming global businesses through strategic leadership, innovative brand development, and operational excellence, driving growth, customer engagement, and sustained success
• Increased sales by 20% year-on-year by defining successful business strategies
• I enhanced operational efficiency and reduced costs by optimizing inventory and distribution processes, contributing to the complete (100%) reengineering of the operations area
• Execute a recovery plan to achieve 100% resolution of the overdue portfolio within a two-year period
• Crafting and implementing growth strategies, aligning functional areas (Sales, Marketing, Franchise, Real Estate, IT, HR, Supply Chain, and Operations) to achieve objectives
• I developed a BI team to automate data reading, improving strategic decision-making and reduced out-of-stock products by 90% compared to previous years, improving operational efficiency and reinforcing the business strategy.
• Led and motivated teams to achieve high performance, guiding a company-wide restructuring that created over 50 new roles to fuel growth and innovation
• Fostered a culture of innovation, enhancing commercial propositions to captivate end-consumers
• Supervised cross-functional teams, ensuring seamless collaboration and efficiency

Business Model: Franchise model (over 700 Franchise in Mexico and LATAM), Direct Sales and Retail

Business Partners: Walmart, Soriana, Chedraui, HEB, Al Super, S Mart, Fibra Dahnos, Fibra Uno (FUNO)

• Lead the startup project of a Direct Sales model as a new channel of sales in a record time (6 months)
• Oversaw the whole Unit implementation from business case approval, brand entry strategy (portfolio architecture and product development, brand story and communications) to Unit's structure design and third party managing
• Direct report to CEO and Owner of the company

• Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews, preparing, and completing action plans, implementing production, productivity, quality, and customer-service standards, determining regional sales system improvements in Central and South America
• Establishing a planning method, KPIs, rituals and gates, as a very close partner of Supply, Sales and Finance
• Proven track record of sales results, consolidating and expanding market shares for well-known brands
• Directly support business expansion with market analysis including market size, competitor analysis and new trends
• Boosted sales by 15% year-over-year through a combination of strategies, including expanding into new markets, growing the sales team, increasing average transaction value, and strengthening the brand presence in each country
• Increased sales by 15% year-on-year by defining successful business strategies

• Leading strategy and activities related to Category Management, Marketing Planning and Brand Activation, Communications and Consumer Experience projects
• Full P&L responsibility being directly accountable for sales, gross profit and marketing expenses, as well as cash flow responsibility as the owner of company´s inventory decisions
• Developed a category strategy to drive brand growth and Gross Profit increase through the implementation of a portfolio architecture rationale, managing merchandising strategy
• Achieved a 15% year-on-year increase in exports and ensured 100% product supply through strategic category planning with Mexico and LATAM
• Product offering growth of 30% year-on-year
• Generation of new development agreements that focuses on new brand projects, including market analysis especially in Central and south America
• Created and delivered several consumer experience projects based on storytelling through digital and physical
• Lead Digital Media strategies, managing the agencies, restructuring channels, managing all result KPIs, ROI and content

• Oversee products in a global category, ensuring they align with the brand’s vision and strategy. Focus on optimizing profitability for individual products as well as across the broader brand tier
• Responsible for promotional and merchandising mix, forecasting, catalog planning (14 to 16 catalogues per year), profit goal achievement planning, annual catalog plans, creative promotional execution, catalog themes and promotion storytelling, regional efficiency lineups and negotiation, management variations at the market level
• Managing the development and launch of over 100 new products annually, while overseeing and coordinating 1,000+ SKUs
• Global Strategist - shared planning structure with all regional teams (10 regional managers across the country)

Beauty Market, Research and Development of product, Brand Building, Customer Experience,