Monica Montemayor
Commercial Director
Monterrey
Summary
Business professional with +20 years of experience in sales, marketing, and consulting. Proven ability to lead and manage teams, develop, and execute strategy, and drive growth in organizations. A strategic thinker with a data-driven approach and a passion for developing people and processes.
Developed strategic advisory skills in collaborative and fast-paced environment, focusing on providing impactful solutions. Demonstrated expertise in stakeholder engagement and data analysis, ensuring informed decision-making processes. Seeking to transition into new field, leveraging versatile abilities to contribute effectively in diverse settings.
Overview
22
22
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Senior Advisor
cdg Consultores
02.2024 - 11.2024
- Company Overview: Consulting & Professional Services
- +20% sales increase
- Recovered 3 Top Accounts Relationship.
- Open 5 new A+ Account
- Established strong partnerships with key stakeholders through consistent communication and collaboration efforts, promoting mutual success.
- Enhanced client relationships by providing strategic advice and guidance on industry trends and best practices.
- Created business plan and identified target customers by interacting on phone and in person, handling basic inquiries, and providing quotes.
Business Unit Director
Overlap
08.2022 - 02.2024
- Company Overview: Consulting & Professional Services
- Achieved +40% sales increase (-20% 22 vs 21)
- Recovered Top Accounts Relationship
- Open 1 new A+ Account
- Managed budget planning and financial forecasting, consistently meeting or exceeding fiscal targets set by the organization.
- Enhanced customer satisfaction through continuous improvement initiatives focused on product quality and service delivery excellence.
- Identified skill gaps within the team and initiated targeted training programs to develop necessary competencies for continued success.
Commercial Director
WD-40 Company
09.2018 - 08.2022
- Company Overview: FMCG
- Successfully transitioned the business from Distributor Model to a Direct Market with YOY Results +152% on the first fiscal year (2020)
- Started distribution with Automotive Channel by leading negotiations with a strategic partner (now represents 25% of business)
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Improved customer satisfaction ratings by implementing training programs focused on enhancing communication skills within the sales team.
Retail Solutions Manager - LATAM
SINTEC CONSULTING
10.2016 - 09.2018
- Company Overview: Consulting & Professional Services
- Developed and implemented strategic plans for successful project completion, ensuring high-quality deliverables.
- Helped customers choose solutions suited to specific business needs by offering insight into available product or service options.
- Analyzed data trends to inform decision-making processes, guiding the development of informed strategies.
- Coordinated with stakeholders to ensure project alignment with business goals.
- Collaborated with sales team to understand customer needs and develop tailored solutions.
Apple Customer Experience Leader
APPLE MEXICO
04.2015 - 10.2016
- Company Overview: FMCG
- +15% Above Plan Sales
- Increase of +20% of Technology Category in Top 3 accounts
- Set record of new 2 local stores into National Top 5 List
- Strengthened brand reputation by cultivating positive word-of-mouth reviews and testimonials from satisfied customers.
- Led efforts to streamline communication channels, allowing for faster issue resolution and a more cohesive customer experience.
- Introduced targeted upselling strategies that boosted revenue without compromising customer satisfaction levels.
- Enhanced customer satisfaction by implementing new strategies to address concerns and resolve issues promptly.
- Initiated cross-functional collaboration between departments to better serve customers and deliver seamless experiences.
- Conducted regular audits of customer interactions, maintaining high quality standards across the organization.
National Category Leadership Manager
MARS MEXICO
02.2009 - 04.2015
- Company Overview: FMCG
- Soriana: Implementation of the Pet's World, with 15% growth driven by the segment of accessories + 40% sales increase
- Oxxo: Development of shopper study in collaboration with Market Research
- Multifunctional Workshops with the four major customers to jointly develop the strategy 2015 for Petcare Category
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Improved marketing to attract new customers and promote business.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Category Manager- Retail
Henkel Mexicana
12.2006 - 02.2009
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
Category Planning-Retail
Farmacias Benavides
01.2006 - 01.2007
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Category Manager-Retail
HEB México
01.2003 - 01.2006
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Maximized category turnover through proactive management strategies.
Education
MBA - Human Resources
TecMilenio
Monterrey 05.2022 - 01.2024
Digital Marketing -
Hubspot
CDMX 01.2023 - 06.2023
MBA - Marketing
TecMilenio
Monterrey 05.2020 - 01.2022
Some College (No Degree) - Digital Marketing
KANTAR
United Kingdom 04.2020 - 04.2021
Bachelor of Science - Law & Social Science
UANL
Monterrey 01.2000 - 01.2005
Skills
Account Management
Sales Strategy Management
Business Development
Organizational Development
Summary
Business professional with +20 years of experience in sales, marketing, and consulting. Proven ability to lead and manage teams, develop, and execute strategy, and drive growth in organizations. A strategic thinker with a data-driven approach and a passion for developing people and processes., Visionary Leadership + Strategic Analysis, Results & Teamwork oriented, Business Development, Fluent English
Timeline
Senior Advisor
cdg Consultores
02.2024 - 11.2024
Digital Marketing -
Hubspot
01.2023 - 06.2023
Business Unit Director
Overlap
08.2022 - 02.2024
MBA - Human Resources
TecMilenio
05.2022 - 01.2024
MBA - Marketing
TecMilenio
05.2020 - 01.2022
Some College (No Degree) - Digital Marketing
KANTAR
04.2020 - 04.2021
Commercial Director
WD-40 Company
09.2018 - 08.2022
Retail Solutions Manager - LATAM
SINTEC CONSULTING
10.2016 - 09.2018
Apple Customer Experience Leader
APPLE MEXICO
04.2015 - 10.2016
National Category Leadership Manager
MARS MEXICO
02.2009 - 04.2015
Category Manager- Retail
Henkel Mexicana
12.2006 - 02.2009
Category Planning-Retail
Farmacias Benavides
01.2006 - 01.2007
Category Manager-Retail
HEB México
01.2003 - 01.2006
Bachelor of Science - Law & Social Science
UANL
01.2000 - 01.2005
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