Results-driven business owner bringing 5+ years of experience in pet food industry operations. Focused on boosting team efficiency and increasing profits by proactively managing and improving operations. Proficient in overseeing accounting, compliance and records management. Determined and responsible business owner with more than 5 years of success boosting efficiency and streamlining procedures for sales and tech groups. Focused on smoothly overseeing financial, personnel and operational facets. Effectively balance targets with resources and optimize long-term success. Talented business leader offering skill in strategic business planning and team development. Skillfully recruit and train employees at all levels to meet customer and business demands. Articulate, forward-thinking and resourceful in meeting unique needs.
Overview
11
11
years of post-secondary education
33
33
years of professional experience
Work History
Business Owner
BAAK
San Luis Potosi, San Luis Potosi
01.2020 - Current
Put together realistic budgets based upon costs and fees for effectively operating business.
Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
Monitored Pet Food and Pet accesories market conditions to set accurate product pricing and take advantage of emerging trends.
Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
Maintained motivated and well-paid sales team by calculating commission payments on time.
Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
Language Teacher
Independent
San Luis Potosi, San Luis Potosi
12.2004 - Current
Facilitated learning of English, German and Spanish language using variety of instructional methods, resources and technological tools.
Created reading lists with materials to promote student comprehension of written French.
Held culture and theme days to show country culture and language history.
Science Teacher
Instituto Tecnologico de Estudios Superiores de Monterrey
San Luis Potosi, San Luis Potosi
05.2006 - 09.2008
Kept classroom environments consistent and focused on learning by establishing and enforcing clear objectives.
Assessed submitted class assignments, determined grades and reviewed work with struggling students to boost success chance.
Assessed student comprehension through regular quizzes, tests and assignments.
Communicated with students and parents regarding academic progress, assignments and behavior.
Demonstrated positive and effective classroom management skills.
Understood critical development years for adolescent minds and structured lessons to meet cognitive abilities.
Planned, prepared and taught lesson plans, giving students individual support.
Provided student academic support outside class time to improve learning and performance.
Maintained assignment grades and worked closely with students needing additional mentoring.
Taught Biology, Health Science, Organic Chemestry, Cientific Investigation Methodology, English and German subject matter to 250 students on information compiled from multiple sources, including textbooks, online sites and other educational materials.
Leveraged diverse learning strategies to prepare students for higher-level education requirements.
Planned and escorted student field trips relevant to current science course work.
Demonstrated willingness to accept feedback and make corrections based on advice from peers, parents and principal.
Offered clear and constructive student discipline, discouraging inappropriate behavior and bullying.
Diversified teaching techniques and learning tools help students with differing ability levels and varied learning modalities.
Coordinated and collaborated with other faculty members during lesson plan development.
Prepared lectures for all classes, providing students with comprehensive understanding of oceanic sciences.
Consultant
Nueva Tecnologia en Alimentacion
Queretaro, Queretaro
05.2004 - 11.2005
Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
Resolved problems, improved operations and provided exceptional service.
Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Identified issues, analyzed information and provided solutions to problems.
Increased customer satisfaction by resolving marketing and sales issues.
Maintained excellent attendance record, consistently arriving to work on time.
Business Owner
DAAMSA
Mexico City, Mexico City
11.2003 - 04.2005
Put together realistic budgets based upon costs and fees for effectively operating business.
Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
Monitored Pet Food market conditions to set accurate product pricing and take advantage of emerging trends.
Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
Remained up-to-date on current trends and attended over 5 trade shows per year to view and purchase products for resale.
Built and deployed operational procedures, training programs and administrative systems to handle supply chain, sales and market needs.
Achieved sales goals and increased revenue and profits for pet food store through effective strategy development and organizational leadership.
Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
Conducted target market research to scope out industry competition and identify advantageous trends.
Enhanced product awareness by taking pictures of new and available product offerings and posting to company's website and media accounts.
Trained and developed 5 team members throughout 3-year business history.
Maintained motivated and well-paid sales team by calculating commission payments on time.
Applied human resources expertise to optimize hiring, training and performance.
Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business.
Consulted with customers to assess needs and propose optimal Pet food solutions.
Learned and remained updated on statutory requirements and regulations.
Kept all building areas and equipment functional and well-organized to promote business performance.
Maintained updated knowledge of regulatory changes to adjust business operations accordingly.
Maintained up-to-date administrative records to monitor operational conditions.
Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
Marketing Manager
BASF Mexicana
Mexico City, Mexico City
06.2000 - 11.2003
Collaborated with team members to help expand marketing channels.
Provided administrative support to senior staff including creating proposals and organizing documentation.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Created printed marketing materials designed to drive campaigns.
Designed and presented social media campaign ideas.
Monitored logistics, Q&A, Technical Service, Sales and marketing effectiveness and suggested improvements, resulting in 200% increase in sales.
Developed marketing strategies and resolved problems to drive sales.
Set up multimedia presentations for use in meetings with key stakeholders and senior management.
Increased brand recognition in target audience through creative promotions and marketing campaigns.
Implemented strategic plans with targeted Animal Nutrition Experts content to drive branding initiatives.
Developed ads targeting specific users for key promotions.
Coordinated appointments and meetings for high-performing Sales managers and Directors with many active projects.
Helped incorporate product changes to drive customer engagement and firm profits.
Reported daily work to logistics, production, sales, Q&A, identifying areas for improvement and collaborating to increase knowledge and rectify problems.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Compiled product, market and customer data to forecast accurate sales and profit projections.
Closely followed systems for logistics, sales, Technical service tasks, maintaining efficiency and observing professionals to increase product knowledge.
Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
Worked with sales manager, Q&A manager, production manader, director, logistics manager to design campaigns for Animal Nutrition department, resulting in 200% increase in sales.
Analyzed sales, accounting, financial, sales,logistics data to effectively create marketing and sales campaign for Animal Nutrition Department in a monthly basis.
Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
Performed market analysis and researched latest trends.
Monitored ongoing expenses in alignment with budget projections.
Worked with marketing teams to create, deploy and optimize effective campaigns for Animal Nutrition (pet food, animal food, integrates) clients.
Prepared reports detailing project updates, performance information and ongoing trends.
Contributed to mock-ups, email campaigns and social media content.
Adjusted ads to better align with desired consumer audiences and improve conversion rates.
Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
Consulted with product development teams to enhance products based on customer data.
Proofread all marketing collateral ahead of printing to eliminate errors.
Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
Assisted in creation of pre-season marketing plans to support department and divisional strategies.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Accomplished industry-leading successes for large customers (tyson foods, Su Karne, Bachoco...) customers through marketing and sales strategies.
Reviewed schedules, checking availability for logistics, sales, production departments to meet business objectives.
Helped with planning and hosting of marketing events.
Organized logistics and materials for each meeting, arranged spaces and took detailed notes for later dissemination to key stakeholders.
Supported marketing executives with marketing and sales tools and tasks, consistently taking initiative to increase productivity and knowledge.
Reviewed historical data and classified information to inform strategic campaign development.
Technical Services Manager
BASF Mexicana
Mexico City
06.1995 - 06.2000
Facilitated best user experience through continuous support, training classes, webinars, improvements and communication of system changes.
Worked closely with management teams to plan, develop, coordinate and execute technical strategies aligned to client's vision, mission and purpose.
Supported implementation of warehouse management system software applications to enable centralized management of tasks.
Communicated regularly with customers concerning data exchange and technology integration.
Interviewed, hired, trained and mentored Q&A, sales and marketing staff by coaching daily, leading performance reviews and offering constructive feedback.
Oversaw development and implementation of improvements to support and network operations.
Led and assisted technical upgrade projects for clients by working and coordinating with consultants and developers for integrations.
Analyzed network security and current infrastructure to assess areas in need of improvement and develop solutions.
Coordinated sales, marketing, Q&A projects, including defining scope, managing milestones and maintaining strong relationships with all stakeholders.
Coordinated with management teams to plan, develop, align and execute strategies that would meet client's vision, mission and purpose.
Played key role in on-going network design, reevaluation and optimization to keep pace with company growth.
Liaised effectively with others to promote on-going network design, reevaluation and optimization that scaled with company growth.
Identified computer hardware and network system issues, performing troubleshooting techniques for remediation.
Guided implementation of company-wide enterprise security strategy for network and hardware, disaster recovery, data protection and endpoint protection.
Led team for software engineering services and supported key clients in development efforts, establishing standards, determining specifications and creating Service and Operational Level Agreements (SLA) and (OLA).
Coordinated technical, sales and marketing strategies through international meetings worldwide, this led the company to the leadership worldwide in Animal Nutrition.
Sales Manager
Purina Mills
Celaya City, Guanajuato
06.1994 - 06.1995
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Conducted research to target, engage and partner with suppliers, negotiating beneficial, cost-saving deals.
Identified opportunities for growth within Guanajuato territory and collaborated with sales teams to reach sales goal.
Brought in more than USD$80k in sales in less than 8 months months.
Reduced expenses by effectively negotiating contractor prices, terms and service agreements.
Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
Grew retail sales volume in assigned territory 200% through strategic budgeting and product promotion.
Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Organized promotional events and interacted with community to increase sales volume.
Aggressively pursued competitive accounts by differentiating company from competitors.
Product Manager
Hoescht Roussel Vet
Mexico City, Mexico City
08.1993 - 06.1994
Consulted with product development teams to enhance products based on customer data.
Received and processed stock into inventory management system.
Identified issues, analyzed information and provided solutions to problems.
Carried out day-day-day duties accurately and efficiently.
Developed and maintained courteous and effective working relationships.
Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Delivered exceptional level of service to each customer by listening to concerns and answering questions.
Offered friendly and efficient service to all customers, handled challenging situations with ease.
Developed team communications and information for meetings.
Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
Resolved problems, improved operations and provided exceptional service.
Education
Master of Science - Animal Science
Universidad De Colima
Colima
01.1993 - 01.1995
Bachelor of Science - Veterinary Medicine And Animal Science
Universidad Autonoma De Mexico
Mexico City
11.1992 - 11.1996
Diploma High Managment - High Managment
ITESM
Mexico City
06.2000 - 06.2001
Diploma - Sales
ITAM
Mexico City
06.1999 - 06.2000
High School Diploma -
German School Mexico City
Mexico City
06.1987 - 06.1990
Skills
Negotiation
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Accomplishments
Collaborated with team of 250 in the development of worldwide product launching project.
Resolved product issue through consumer testing.
Achieved worldwide market leadership in a time record (2 years).
Timeline
Business Owner
BAAK
01.2020 - Current
Science Teacher
Instituto Tecnologico de Estudios Superiores de Monterrey
05.2006 - 09.2008
Language Teacher
Independent
12.2004 - Current
Consultant
Nueva Tecnologia en Alimentacion
05.2004 - 11.2005
Business Owner
DAAMSA
11.2003 - 04.2005
Marketing Manager
BASF Mexicana
06.2000 - 11.2003
Diploma High Managment - High Managment
ITESM
06.2000 - 06.2001
Diploma - Sales
ITAM
06.1999 - 06.2000
Technical Services Manager
BASF Mexicana
06.1995 - 06.2000
Sales Manager
Purina Mills
06.1994 - 06.1995
Product Manager
Hoescht Roussel Vet
08.1993 - 06.1994
Master of Science - Animal Science
Universidad De Colima
01.1993 - 01.1995
Bachelor of Science - Veterinary Medicine And Animal Science