Natalia Colinas

• Developed and implemented sales strategies to effectively penetrate target markets and drive revenue growth for 4 properties in Latam
• Managed team of 4 sales representatives, providing guidance, coaching and support, developing Groups, Leisure, Fit, tour operators and travel agencies.
• Represent 4 properties in international tradeshows, sales calls, International and events focused on luxury, wellness, across US and Latam
• Collaborated with cross-functional teams to enhance product offerings based on customer feedback and market trends.
• Conducted market research to identify emerging opportunities and assess competitive landscape, informing strategic decision-making.
• Established relationships with key clients through networking events, resulting in increased customer loyalty and repeat business.

• Oversaw planning and execution of high-quality events corporate, incentives, team buildings and weddings, ensuring customer satisfaction and loyalty.
• Developed targeted sales strategies that increased room bookings by enhancing promotional campaigns and leveraging seasonal trends for 15 properties.
• Collaborated with marketing team to create compelling content for digital platforms, resulting in a significant increase in engagement and brand visibility.
• Analyzed market data and competitor offerings to identify opportunities for growth, leading to the introduction of new packages that attracted diverse clientele.
• Conducted regular training sessions for sales staff on customer relationship management tools, improving team proficiency and overall service quality.
• Participated in industry conferences as a representative of the company, generating interest among prospective clients through engaging conversations and demonstrations of products or services offered.
• Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
• Mentored junior sales representatives, contributing to their professional development and success within the company.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Established strong relationships with corporate clients through tailored outreach efforts, successfully increasing repeat business and customer loyalty.

• Developed and executed strategic sales plans to enhance market presence and drive revenue growth across target segments.
• Led a team of sales professionals, providing coaching and mentorship to improve performance and achieve individual and team sales goals.
• Analyzed market trends and customer feedback to identify opportunities for product development and positioning, enhancing customer satisfaction.
• Implemented CRM systems to streamline sales processes, track customer interactions, and optimize lead management efforts.
• Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Facilitated regular team meetings to discuss challenges, successes and strategies.
• Negotiated more favorable rates and delivery times with vendors.
• Trained and coached sales team members on best practices for customer service and sales techniques.

Designed initiatives to enhance sales and drive profitability across multiple platforms.

national and international markets

Coordinated and managed over 100 international sales contracts for groups and events annually.

• Getting new clients by networking, prospecting and maintaining relationships with partners and key

clients of the company, represent the organization at trade shows and events.

Forged partnerships with MICE clients globally and domestically.

Showcased property offerings at global tradeshows including IMEX, Helms Briscoe, and Cvent Connect.

Formulated plans to enhance sales across different mediums in national and international markets.

Secured new clients through networking, prospecting, and relationship management with partners and key clients.

Surpassed group sales targets by 25% over the past year.

• Coordinated wedding logistics including venue selection, catering, and vendor management to ensure seamless event execution.
• Tailored offerings to match client vision and preferences.
• Oversaw budget management by tracking expenses and negotiating contracts with vendors to maximize value for clients.
• Liaised between clients and vendors during contract negotiations, safeguarding clients'' interests while maintaining positive working relationships.
• Hotel and Wedding department opening, responsible of supervising, planning coordinating and operating over 200 weddings.
• Conducted hotel and wedding site inspections, boosting wedding sales by 75% since hotel opening.