NATALIA I. GARCÍA ARENAS
Ecommerce Coordinator
Roma Norte,CMX
Summary
Experienced digital marketing professional with a proven track record in coordinating impactful campaigns and optimizing online channels. Collaborative team player committed to achieving results and adapting to changing needs. Proficient in content creation, social media management, and SEO strategies. Ready to leverage expertise to drive success in the digital marketing landscape.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Digital Coordinator
Liverpool
10.2022 - Current
- Develop and implement strategies to drive online sales.
- Analyze market trends, consumer behavior, and performance data to support decision-making.
- Maintain key relationships with top brands in cosmetics and accessories categories.
- Prepare reports for category managers to assist in strategic executions.
- Maintained a comprehensive content calendar to ensure timely and consistent messaging across all digital channels.
- Implemented SEO techniques to improve organic search rankings, driving increased website traffic.
- Established a robust reporting framework to track KPIs across all digital channels, enabling informed decision-making on future initiatives.
- Contributed to the planning and execution of virtual events, ensuring seamless delivery of digital experiences for attendees.
- Curated relevant industry news and articles for sharing on social media platforms, positioning the company as a thought leader in its field.
- Conducted calls to review content strategy and website metrics.
- Achievement: Successfully met the annual sales plan for the first time in years by leading communication and execution strategies.
Senior Acquisition Coordinator
Shopee
12.2021 - 09.2022
- Acquired and onboarded national sellers to the platform.
- Monitored KPIs and reported weekly results.
- Managed and trained a team of internal agents to ensure quality and performance.
- Conducted market research and data analysis to drive improvements.
- Led cross-functional projects with other departments to enhance seller experience.
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
- Achievement: Fostered strong team synergy that contributed to consistently achieving 100% of weekly goals.
E-commerce Coordinator
The Home Store
07.2021 - 11.2021
- Created strategies to optimize sales across channels: Rappi, Cornershop, Mercado Libre, and the brand's website.
- Collaborated with IT, CRM, Commercial, and Marketing to meet targets.
- Improved the shopping experience and monitored KPIs (gross/net sales, discounts, margins, profits).
- Oversaw digital marketing efforts to increase store traffic.
- Collaborated with cross-functional teams on site-wide improvements, enhancing overall functionality and appearance.
- Analyzed website metrics to identify trends, making data-driven decisions to improve user experience and conversion rates.
- Conducted regular competitor analyses to stay informed on industry trends and adjust pricing strategies accordingly.
- Managed affiliate marketing partnerships to drive incremental revenue through strategic collaborations with relevant influencers or websites.
- Implemented search engine optimization techniques to increase website visibility and drive organic traffic.
- Achievement: Delivered actionable reports to identify performance factors such as payment methods, promotion impact.
E-commerce Key Account Manager
Pickit
11.2020 - 04.2021
- Prospected new clients and managed consultative sales processes.
- Presented integrated solutions across multiple platforms.
- Developed strategic account growth initiatives.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Strengthened client relationships through regular communication and effective problem solving.
- Developed customized proposals for potential clients, demonstrating the value of the company's products and services.
- Built and maintained strong client relationships to drive business growth.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Achievement: I successfully led the end-to-end consultative sales cycle, from prospecting new clients to implementing integrated solutions across multiple platforms.
Various Roles in E-Commerce & Campaign Management
Privalia | Tony Moly
01.2015 - 12.2020
- Negotiated commercial agreements with clients.
- Managed online sales on Amazon, Mercado Libre, Privalia, Costco, and Shopify.
- Created SEM/SEO strategies and analytics reports.
- Coordinated product categorization, pricing, and inventory updates.
- Forecasted sales and campaign performance.
- Monitored online reviews closely to gather valuable consumer feedback and inform future business decisions regarding product offerings or customer service improvements.
- Helped streamline workflows from e-store, to vendor, to end client and to buyer.
- Oversaw daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
- Added, updated and removed product from e-commerce systems.
- Implemented effective social media strategies to promote brand awareness and drive traffic to the e-commerce platform.
- Managed inventory levels, ensuring optimal stock availability for high demand items.
- Enhanced customer experience by optimizing product listings and regularly updating content.
- Optimized mobile shopping experience by implementing responsive design elements for seamless browsing across devices.
- Achievements: Designed Excel templates and pricing files that improved forecasting and campaign planning.
Education
Fashion Design -
Universidad Jannette Klein
08.2011 - 06.2015
Master’s Degree in Fashion Product Development -
IED Madrid
Madrid, Spain 05.2015 - 07.2016
Skills
Strategic planning
Timeline
Digital Coordinator
Liverpool
10.2022 - Current
Senior Acquisition Coordinator
Shopee
12.2021 - 09.2022
E-commerce Coordinator
The Home Store
07.2021 - 11.2021
E-commerce Key Account Manager
Pickit
11.2020 - 04.2021
Master’s Degree in Fashion Product Development -
IED Madrid
05.2015 - 07.2016
Various Roles in E-Commerce & Campaign Management
Privalia | Tony Moly
01.2015 - 12.2020
Fashion Design -
Universidad Jannette Klein
08.2011 - 06.2015
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