Natalia Estela Diaz Lopez
Zapopan, Jalisco
Summary
I am a Digital Business and Marketing undergraduate at ITESO, with 4 years of
experience in marketing strategies and social media management. I specialize in
creating visual content to enhance brand presence and engage target audiences.
I aim to expand my expertise in international markets, particularly in the U.S., by
contributing to diverse teams and gaining insights into global digital marketing
trends. I am passionate about driving engagement, fostering community growth, and
delivering measurable results in a dynamic, innovative professional environment.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Account Executive Manager
CAPX
02.2025 - Current
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Mentored junior account executives in effective sales techniques and strategies for success.
- Developed customized solutions for clients'' unique needs, resulting in increased satisfaction and loyalty.
- Successfully managed a diverse range of accounts across various industries, showcasing adaptability and strong relationship-building skills.
- Delivered consistent sales results by meeting or exceeding monthly targets regularly.
- Managed multiple projects simultaneously while maintaining high-quality standards for each account deliverable.
- Organized regular client meetings to discuss progress, address concerns, and maintain open lines of communication.
- Built relationships with customers and community to establish long-term business growth.
Community Manager
Cerocuatro
05.2023 - 01.2025
- Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Produced reports about community activities to keep owners, directors and property managers informed.
- Worked with maintenance staff to complete timely repairs and enhancements.
- Monitored community acivities and maintained compliance with relevant laws, regulations and codes.
- Established strategic partnerships with relevant organizations, expanding the reach of the community and generating new opportunities for collaboration.
Social Media Specialist
Freelance
03.2023 - 01.2025
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
- Conducted daily updates to social media profiles to boost company online presence.
- Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
Content Creator
Ideas a Negocios
08.2022 - 02.2023
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
Social Media Manager
COCOCANDELA
05.2021 - 12.2022
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
Aupair
Aupair In America
07.2019 - 12.2020
- Enhanced cultural exchange experiences by sharing customs, traditions, and native language with host family members.
- Collaborated closely with parents to establish consistent routines expectations promoting stability security for their children.
- Developed strong bonds with host family members resulting in lasting relationships beyond contract term.
- Developed bilingual abilities in English through immersive conversation and activities.
Education
BBA - Digital Business And Marketing
ITESO
Guadalajara, Jalisco, Mexico12-2025
Skills
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Multitasking
Certification
- Google Ads Search Certification Skillshop 2022
Hudson Community College
- Fashion Business Management 2020
- Exploring Digital Photography (NYC)
2020
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Account Executive Manager
CAPX
02.2025 - Current
Community Manager
Cerocuatro
05.2023 - 01.2025
Social Media Specialist
Freelance
03.2023 - 01.2025
Content Creator
Ideas a Negocios
08.2022 - 02.2023
Social Media Manager
COCOCANDELA
05.2021 - 12.2022
Aupair
Aupair In America
07.2019 - 12.2020
BBA - Digital Business And Marketing
ITESO
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