Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Personal Information
Languages
Software
Interests
Muay thai, crossfit, hiking and concerts.
Timeline
Generic
Ángel Palomero Galicia

Ángel Palomero Galicia

E Commerce And Social Media Manager
Ciudad de México,Mexico City

Summary

Hotel and tourism manager focused on the digital area. I have experience in creating and following up on email marketing campaigns, developing responsive websites, social media, and digital marketing strategies, SEM campaigns, SEO positioning, implementing new technologies, and developing apps for iOS and Android. I am enthusiastic and passionate about all the projects I handle. I firmly believe in teamwork, ethics, respect, commitment, equality, and professional development alongside the growth of the company. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.

Overview

15
15
years of professional experience
10
10
years of post-secondary education
8
8
Certifications

Work History

Co-Founder / Director of E-commerce and Social Media

Flying Monkeys
10.2015 - Current
  • Founded and directed e-commerce and digital marketing at Flying Monkeys agency, handling accounts such as Swiss Education Group, Hotel Anticavilla, Hotel Misión Express Villahermosa, Hotel Boutique Casa Fernanda, Betterware México and Guatemala, Enlace Internacional, De Lorenzo of America, Prohotels International, and Lotería Nacional among others
  • Developed strategies for digital marketing, e-commerce, and social media
  • Created and supervised social media strategies for brand positioning and hard sell
  • Oversaw SEO and SEM strategies to increase leads
  • Created and executed email marketing campaigns.
  • Grew the customer base through targeted outreach and networking events.
  • Increased company revenue by developing and implementing innovative marketing strategies.
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Created an inclusive corporate culture that fostered teamwork, open communication, and increased employee morale.
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Implemented data-driven decision-making to optimize business performance and drive growth.
  • Prepared annual budgets with controls to prevent overages.
  • Led a team of professionals to successfully launch new product lines, expanding the company''s market share.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Achieved marketing objectives for Betterware México, generating over 200,000 new associates through digital marketing strategies.
  • Earned awards such as Certificates of Excellence and Travelers' Choice for Hotel Boutique Anticavilla for 6 years.
  • Helped Anticavilla rank among the top 10 hotels in Mexico according to Food and Travel magazine for 2 years.
  • Helped Enlace Internacional to achieve all their sales objetives from 2016 until now.
  • Grew the customer base through targeted outreach and networking events

Director of E-commerce

Hoteles Misión
11.2009 - 03.2015
  • Directed and developed e-commerce and digital marketing strategies for over 50 hotels in Mexico and the United States
  • Developed multi-channel sales strategies for online travel agencies such as Expedia, Booking, PriceTravel, Best Day, among others
  • Supervised SEM campaigns to increase hotel sales and generate leads for groups and conventions
  • Led a team of 6 revenue managers, supervising and delegating tasks
  • Improved online reputation and positioning strategies for hotels and restaurants on review channels such as Tripadvisor and Google My Business
  • Consistently exceeded monthly, quarterly, and annual sales budgets in e-commerce and social media.
  • Verified product availability for purchase and checked inventory availability to fulfill orders.
  • Developed comprehensive marketing campaigns for improved brand visibility and customer acquisition.
  • Managed and drove corporate e-commerce, customer relationship management and social media platforms.
  • Developed email marketing campaigns that effectively engaged customers throughout their buying journey.
  • Improved user experience with the implementation of responsive web design and intuitive navigation.
  • Led digital transformation initiatives, integrating innovative technologies to stay ahead of industry trends.
  • Used analytics to evaluate performance and opportunities for improvements in merchandising, site activity and user behavior.
  • Increased online sales by implementing effective e-commerce strategies and optimizing website features.
  • Managed budgets for various e-commerce projects, ensuring optimal allocation of resources towards high-impact initiatives.
  • Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization.
  • Achieved revenue growth by analyzing performance metrics and adjusting pricing strategies accordingly.
  • Evaluated website performance using analytics tools, making data-informed recommendations for improvement.
  • Monitored and managed KPI reports for digital marketing and overall marketplace performance.
  • Optimized inventory management processes for efficient order fulfillment and reduced overhead costs.
  • Established strategic partnerships, expanding product offerings and driving sales growth.
  • Built relationships with customers and community to establish long-term business growth.
  • Implemented systems and procedures to increase sales.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Surpassed the sales budget in e-commerce across the entire chain for the years 2010, 2011, 2012, 2013, and 2014 with an increase of at least 40% each year.
  • Positioned Hoteles Misión as the hotel chain with the most followers in Mexico on social media platforms such as Facebook, Twitter, and Instagram for 4 years.
  • Recognized by major newspapers as one of the best examples of social media strategies in 2011.
  • Recognized as a success case by Revinate for reputation management and online presence of Hoteles Misión.
  • Established a strategic partnership with Tripadvisor for the promotion and optimization of Hoteles Misión’s online reputation, being the first Mexican chain to achieve such a partnership.

Education

Bachelor’s Degree in Hotel and Tourism Management -

Escuela Bancaria Y Comercial
02.2004 - 05.2008

Master of International Hospitality Management - undefined

Institut Vatel
02.2006 - 05.2008

Master’s Degree in High Management - undefined

Escuela Bancaria y Comercial
01.2008 - 05.2010

Diploma in Filmmaking - undefined

Arte 7
01.2009 - 05.2010

Skills

Teamwork

Certification

Google Analytics Certification

Accomplishments

  • Surpassed the sales budget in e-commerce across the entire chain for the years 2010, 2011, 2012, 2013, and 2014 with an increase of at least 40% each year.
  • Positioned Hoteles Misión as the hotel chain with the most followers in Mexico on social media platforms such as Facebook, Twitter, and Instagram for 4 years.
  • Recognized by major newspapers as one of the best examples of social media strategies in 2011.
  • Recognized as a success case by Revinate for reputation management and online presence of Hoteles Misión.
  • Established a strategic partnership with Tripadvisor for the promotion and optimization of Hoteles Misión’s online reputation, being the first Mexican chain to achieve such a partnership.
  • Achieved marketing objectives for Betterware México, generating over 200,000 new associates through digital marketing strategies.
  • Earned awards such as Certificates of Excellence and Travelers' Choice for Hotel Boutique Anticavilla for 6 years.
  • Helped Anticavilla rank among the top 10 hotels in Mexico according to Food and Travel magazine for 2 years.

Personal Information

  • Date of Birth: 12/20/85
  • Nationality: Mexican

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Italian
Beginner (A1)

Software

Google Analytics

Facebook Ads Manager

Google Ads

SEMrush

Hootsuite

Mailchimp

Microsoft Excel or Google Sheets

Adobe Photoshop

Canva

WordPress

Joomla

Squarespace

Shopify

WooCommerce

Interests

Digital Marketing Trends: Following the latest trends and innovations in digital marketing

ECommerce Innovations: Staying updated on new eCommerce technologies and platforms

SEO and Content Marketing: Learning about and experimenting with SEO strategies and content creation

Data Analytics: Enjoying analyzing data and deriving actionable insights

AI and Machine Learning: Exploring the applications of AI in marketing and eCommerce

Continuous Learning: Taking online courses and certifications in digital marketing, eCommerce, and related fields

Networking: Attending industry conferences, webinars, and meetups to connect with other professionals

Reading: Reading books and articles about business, marketing, and technology

Traveling: Exploring new cultures and gaining new perspectives

Fitness and Wellness: Maintaining a healthy lifestyle through activities like yoga, running, or gym workouts

Online Community Building: Participating in or moderating online forums and groups related to digital marketing and eCommerce

Muay thai, crossfit, hiking and concerts.

Muay ThaiI am an avid Muay Thai practitioner, enjoying both the physical and mental discipline that the sport demands. Training in Muay Thai has taught me the importance of perseverance, strategic thinking, and maintaining peak physical condition. It’s a fantastic way to relieve stress and stay focused, which I find incredibly beneficial in both my personal and professional life.

CrossFitCrossFit is another passion of mine, where I thrive on the high-intensity workouts and the sense of community it fosters. The constantly varied workouts keep me engaged and continuously challenge me to push my limits. The camaraderie and teamwork in CrossFit have also helped me develop strong collaborative skills that are essential in a work environment.

HikingI love hiking and exploring nature trails, which provides a perfect balance to my active lifestyle. Being outdoors allows me to disconnect from the digital world and recharge mentally. It’s an excellent way to stay fit while also appreciating the beauty of nature. Hiking has taught me patience, resilience, and the joy of setting and achieving goals, whether it's reaching a summit or completing a challenging trail.

Music and Performing ArtsI have a deep appreciation for a wide range of music genres, from rock and classical music to opera and ballet. Attending concerts and music festivals is one of my favorite activities. I love immersing myself in the live music experience, feeling the energy of the crowd, and discovering new artists. My interests in opera and ballet stem from their rich cultural history and the exceptional level of talent and dedication required to perform. These experiences enrich my life and inspire creativity in my work.

Concerts and Music FestivalsGoing to concerts and music festivals is not just a hobby but a passion. I enjoy the energy and excitement of live performances, whether it's the raw power of a rock concert, the intricate beauty of a classical music performance, or the vibrant atmosphere of a music festival. These events are a source of inspiration and joy, and they reflect my appreciation for diverse musical expressions.

Fitness and Well-beingBalancing my love for physical activities with my appreciation for music and the arts creates a well-rounded lifestyle. Regular workouts, whether through Muay Thai, CrossFit, or hiking, help me maintain physical health and mental clarity. This balance allows me to stay productive, creative, and motivated in both my personal and professional endeavors.

Timeline

Co-Founder / Director of E-commerce and Social Media

Flying Monkeys
10.2015 - Current

Director of E-commerce

Hoteles Misión
11.2009 - 03.2015

Diploma in Filmmaking - undefined

Arte 7
01.2009 - 05.2010

Master’s Degree in High Management - undefined

Escuela Bancaria y Comercial
01.2008 - 05.2010

Master of International Hospitality Management - undefined

Institut Vatel
02.2006 - 05.2008

Bachelor’s Degree in Hotel and Tourism Management -

Escuela Bancaria Y Comercial
02.2004 - 05.2008
Ángel Palomero GaliciaE Commerce And Social Media Manager