Amazon Ads
Ángel Rodolfo Pérez Quintana
Computer Science
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
2
2
Languages
11
11
Certifications
12
12
years of professional experience
2
2
Languages
Work History
Head of Ecommerce Marketing
Beiersdorf
Mexico City
10.2022 - Current
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Responsible for all Performance and Full Funnel Campaigns: Nivea, Eucerin and Curitas.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
- Optimized website performance for improved customer experience and higher conversion rates.
- Analyzed retailers analytics to refine marketing strategies, improving overall performance.
- Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.
- Managed affiliate marketing program, fostering relationships with key partners for increased revenue generation.
- Conducted regular competitive analysis to stay informed of industry trends, opportunities for growth, and potential threats.
- Increased customer retention rate by developing personalized marketing campaigns and introducing loyalty programs that incentivized repeat purchases.
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Designed and executed successful PPC campaigns, increasing traffic and ROI.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Precision Marketing Lead
Beiersdorf
08.2021 - 10.2022
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
- Responsible for all activations and Digital campaigns of the brands: Nivea and their categories: Face, Sun, Body and Deos. In Mexico, Central America, Colombia and Ecuador.
- Developed targeted email campaigns that drove significant increases in open rates and clickthroughs.
- Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
- Created compelling content that effectively communicated brand messaging across multiple platforms.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
- Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
- Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
- Increased website traffic by implementing effective search engine optimization strategies.
- Streamlined marketing processes to maximize results within budget constraints.
- Oversaw the creation and distribution of promotional materials across various channels, ensuring consistent branding and messaging throughout all touchpoints.
- Implemented strategic keyword research to guide the development of optimized web content, driving organic search traffic growth.
- Led a team of digital marketers to develop innovative solutions for client challenges, resulting in improved customer satisfaction ratings.
- Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
- Coordinated influencer partnerships that successfully expanded brand reach while maintaining authenticity and trust among target audiences.
- Leveraged automation tools for efficient management of tasks such as lead generation, nurturing, and follow-up communication efforts.
- Implemented new strategies to improve click-through rates and conversion.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Mentored and trained teams in KPI analysis and performance evaluation using Google Ads and Google Analytics.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
Digital Transformation & Activation Manager
Reckitt Benckiser Inc.
01.2019 - 08.2022
- Responsible for all activations and Digital campaigns of the brands: Lysol, Vanish, Harpic, Finish, AirWick, Brasso, and Mortain.
- Play a leading role in promoting, driving & implementing RB’s digital transformation across a number of key brands with a regional focus.
- Key strategic lead in developing the CAMex digital vision, strategy and roadmap across portfolio and for individual brands, inclusive of paid and owned assets.
- Collaborate closely with Brand Teams to advise them on Brand digital strategy and to ensure that CAMex overall digital strategy aligns back to Brand strategy.
- Collaborate closely with the digital delivery hub to share expertise, knowledge and liaise on digital strategy.
- Drive positive movement, innovation, change to the Brand’s digital presence, campaign communication and operating model.
- Drive people focused marketing and executions, using data-driven marketing techniques, with a key responsibility of ensuring ongoing and successful Engagement Plans across all brands.
- Integrate and elevate various marketing programs into digital strategy (i.e. consumer, shopper, consumer promotion)to drive one holistic brand experience.
- Educate and advise on the strategic importance of 1P, 2P, 3P data as part of the Data Driven Marketing vision & approach alongside the support in the Digital Hub.
- Represent RB as a thought leader in the digital space, by displaying detailed industry and cross-functional knowledge and participating in industry events and have an active voice in the marketplace.
Sr UX Research
PriceTravel Holding
01.2018 - 01.2019
- Design and execute usability tests. Detect areas of opportunity in interface. Carry out qualitative value research, from the design of the strategy to its implementation.
- Investigate and document information obtained through user experience research techniques (User Surveys, Ethnographic Research, Focus Group, A / B Tests and product usage data).
- Obtain and document the feedback and proposals for improvement of users and customers. Prepare reports with results of user experience tests, information architecture and / or heuristic evaluation.
- Collaborate in the design of prototypes, wireframes, models. Propose interface improvements (banners, buttons, icons, characters, graphics, etc).
- Support the proposal of suggestions and improvements based on the investigation of qualitative and quantitative data. Participate in the implementation of usability plans that promote improvements in future designs.
- Prepare documents that facilitate the implementation of changes (flow diagrams, information architecture mapping, people, design specifications, component catalog, etc). Support in preparation and delivery of workshops (Design Sprints, Design Thinking, etc).
- Collaborate with the development team promoting and advising on usability aspects during the development of solutions. Understand and incorporate business requirements in user perceptions.
- Skills to facilitate sessions and workshops with teams and stakeholders to collect necessary data, as well as execution with end users. Prepare scripts, recruitment screeners, sample definition for user recruitment.
UX/UI Lead & Digital Manager
International Personal Finance (Creditea)
01.2016 - 01.2019
- Responsible for the design and usability of the site as well as the journey, landing pages, newsletter and display.
- Analysis of information to obtain UX Person.
- Coordinate mainly digital strategies (SEM / SEO / Performance / Display). Reach monthly goals.
- Planning and coordination of the communication strategy through the main channels such as blogs and social networks. CRM Strategy: Cloud management & sales.
- Reports of benchmarking analysis.
- Management of multiple advertising campaigns with associated media and agencies. To provide sales guarantees for the generation of potential customers, customer retention and the reactivation of customers.
- Creation and optimization of reports to obtain quality by means and advertising campaigns.
- Analyze sales prospects and prospects to implement the correct monthly strategies to achieve the objectives. Investigate the products of competitors to ensure quality, quantity and strategies.
- Manage campaigns, competitions and events, as well as the communication of the commercial strategy of the Private Mass Market in Mexico, aligned with the business strategies and with the and loyalty of the B2B and B2C commercial team as well as with our potential and insured clients.
Google Ambassador - Marketing Ads
Google
01.2014 - 01.2016
- Built relationships with key stakeholders, fostering collaboration and understanding between organization and community.
- Promoted good customer relations and premier customer satisfaction by demonstrating friendly demeanor and can-do attitude.
- Assisted team with operational policies and procedures to drive services.
- Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement.
- Served as organization ambassador at various charity events, promoting mission and values.
- Developed and maintained extensive network of community contacts, resulting in increased visibility.
- Established positive relationships with local business owners, leveraging those relationships to secure sponsorships.
- Developed and implemented comprehensive social media outreach strategy, resulting in increased followers.
- Created educational programs for local youth, providing valuable career and life skills.
- Improved international aid effectiveness, overseeing distribution of aid in crisis regions.
- Elevated cultural exchange, initiating and managing multiple international art and education programs.
Education
MBA - MASTER IN COMMERCIAL MANAGEMENT AND MARKETING
Universidad Isabel I
Burgos, Spain 05.2001 -
University - Computer Science
UNAM
Mexico City, Mexico 05.2001 -
Nanodegree - UX Design
Udacity
Online 05.2001 -
Skills
Ecommerce Platform Knowledge
Team leadership abilities
Market Research Analysis
eCommerce expert
Content Marketing Management
Sales funnel management
Affiliate Marketing Management
Budget Planning and Allocation
Cross-Channel Marketing
Conversion Rate Optimization
Marketing Automation Tools
Digital Marketing
Software
Mercado Libre Ads
Walmart Ads
Google Ads
Meta Business Ads
TikTok Ads
YouTube Ads
DV360
Salesforce Marketing Cloud
Google Tag Manager
Adobe Design Suite
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Certification
Amazon Search
Accomplishments
Best Full Funnel Campaign Mercado Libre 2025 - Sunsation (Sun Category)
Best Full Funnel Campaign Amazon 2024 - Skin Care
Best Full Funnel Campaign TikTok 2022 - Nivea Micellar Water
Best Digital Campaign Facebook 2021 - Nivea Deodorants B&W
Best Digital Campaign Instagram 2021 - Nivea Rose Water
Gameloft Best Digital Campaign 2020 - Lysol
Waze Ads Award 2020 - Vanish
Best Digital Campaign Facebook 2019 - Vanish
Timeline
Amazon Search
06-2024
Amazon DSP
06-2024
Head of Ecommerce Marketing
Beiersdorf
10.2022 - Current
Precision Marketing Lead
Beiersdorf
08.2021 - 10.2022
Digital Transformation & Activation Manager
Reckitt Benckiser Inc.
01.2019 - 08.2022
Sr UX Research
PriceTravel Holding
01.2018 - 01.2019
UX/UI Lead & Digital Manager
International Personal Finance (Creditea)
01.2016 - 01.2019
Google Ambassador - Marketing Ads
Google
01.2014 - 01.2016
MBA - MASTER IN COMMERCIAL MANAGEMENT AND MARKETING
Universidad Isabel I
05.2001 -
University - Computer Science
UNAM
05.2001 -
Nanodegree - UX Design
Udacity
05.2001 -