Golf, Scuba Diving, Snowboarding, Traveling, Reading, Coaching, Entrepreneurship
NICKALAS J. D'URSO
Playa Del Carmen, Quintana Roo
Summary
Dynamic sales executive and entrepreneur with over a decade of success driving revenue growth across healthcare, technology, and digital ventures. Proven track record of exceeding quotas and ranking in the top tier of national sales teams at Sanofi and Hologic, while later founding and scaling NL Builds — a custom CRM and automation agency that generated $250K+ revenue and $9K+ MRR in its first year. Skilled at building and leading teams, creating scalable processes, and delivering measurable client results, including a 22.4x ROI capital raise ($973K) for a pre-IPO client. Experienced across B2B and enterprise sales, digital marketing, and automation technologies (Go High Level, Zapier, Make, n8n, Postmark, API/AI integrations). Recognized for combining consultative selling expertise, technical innovation, and entrepreneurial drive to consistently deliver growth, efficiency, and client success.
Overview
15
15
years of professional experience
Work History
Founder & CEO
NL Builds
06.2023 - Current
- Founded and scaled a digital consultancy specializing in custom CRM systems, automation, and AI integrations, generating $190,000+ in revenue and $9,000+ monthly recurring revenue (MRR) in the first two years.
- Designed and deployed end-to-end automation solutions including GoHighLevel CRMs, AI chatbots, lead generation funnels, workflow automations, and business intelligence dashboards for clients across diverse industries: clinics, agencies, financial firms, pre-IPO companies, insurance providers, and home services businesses.
- Delivered 22.4x ROI for Surf Lakes, enabling a 506(b) capital raise that secured $673,000 in 10 days by automating investor outreach and eliminating the need for an internal relations team.
- Managed and scaled a remote team of project managers and developers, building standardized SOPs, playbooks, and delivery systems to ensure repeatable high-quality implementation at scale.
- Established strategic JV partnerships and white-label fulfillment models for agencies, expanding client capacity and reach.
- Leveraged a broad technical stack to build scalable client solutions: GoHighLevel, Zapier, Make, n8n, Postmark, custom APIs, and AI integrations.
- Delivered enterprise-level solutions for notable clients, including VPN.com, while supporting a wide range of small to mid-sized businesses across the U.S.
- Worked flexible hours across night, weekend, and holiday times.
Airbnb Entrepreneur – Real Estate Management
Self-Owned Real Estate Business
02.2016 - 03.2025
- Built and managed a multifamily rental business generating $100K+ in annual revenue, achieving Airbnb Superhost status through superior customer experience.
- Designed and implemented system processes and automations to fully remove self from daily management while maximizing profit margins.
Real Estate Consultant
The Tulum Vibe
04.2020 - 03.2023
- Built a digital marketing funnel using a YouTube channel and content strategy to generate qualified buyer and renter leads.
- Closed $10M+ in real estate transactions across the Riviera Maya within 18 months, specializing in cash-only property sales starting at $220K USD.
- Guided international and domestic clients through the full sales cycle — prospecting, property tours, contract negotiation, and closing.
- Coordinated property showings and developed strong local partnerships to expand market reach and improve client experience.
Molecular Diagnostic Sales
Hologic Inc.
12.2014 - 08.2019
- Served as the primary sales consultant for women’s health diagnostics, educating physicians, laboratories, and hospital systems on advanced cancer screening technologies.
- Managed a $1M+ territory/month across Brooklyn and Staten Island, driving consistent growth through strategic account management and weekly business planning.
- Exceeded sales quota 9 consecutive quarters, achieving 110%+ to goal and ranking in the top 15% of 103 sales representatives nationwide within one year.
- Consistently closed an average of 3 new sales per week, building strong partnerships with local laboratories to expand diagnostic adoption.
- Developed and executed tailored sales strategies aligned with customer needs, resulting in long-term account growth and market penetration.
Digital Integrated Brand Marketing Consultant
Hologic Inc.
12.2014 - 08.2019
- Selected for dual-role responsibility based on expertise in digital marketing and analytics, supporting national brand campaigns alongside sales duties.
- Partnered with external agencies to design and analyze integrated multi-channel campaigns (SEO, SEM, print, radio, digital, social influencers, and celebrity activations).
- Optimized marketing performance in real time by tracking KPIs, improving return on marketing investment (ROMI) across multiple channels.
- Led development of awareness campaigns, including “Yes Means Test” and “Change This Stat”, driving measurable increases in women’s health screenings for STIs and cervical cancer.
- Combined market research, creative strategy, and media buying analysis to refine national campaign targeting and improve audience engagement.
- Gained strong leadership skills by managing projects from start to finish.
Affiliate Marketing Manager
TheNutritionalSource.com
03.2016 - 04.2017
- Scaled an affiliate blog to 19K+ monthly organic visitors and 150K+ annual views through SEO, SEM, and data-driven content marketing.
- Built and led a team of 3 developers and 5 writers, executing content, UX design, and A/B tested funnels.
- Achieved a 5% email conversion rate and consistent monthly affiliate revenue through lead magnets, tripwires, and core offers.
Pharmaceutical Sales Representative
Sanofi Pharmaceuticals, Diabetes
08.2013 - 12.2014
- Graduate of Sanofi Pharmacology & Pharmaceutical Sales Training Program, mastering clinical knowledge and consultative selling strategies.
- Managed the Brooklyn South territory, driving 11.5% growth in 6 months and earning recognition as #1 out of 26 reps in Q3 2013.
- Consistently exceeded performance expectations: 131.9% to goal (Q1 2014) and 141% to goal (Q2 2014), ranking #8 out of 67 reps in Q1 and #3 out of 67 reps in Q2.
- Built strong relationships with pharmacies, primary care physicians, and hospitals, using tailored pre-call planning to align solutions with provider and patient needs.
- Skilled in navigating managed care plans and formulary coverage, ensuring physicians had access to the right therapies for their patients.
Founder (Acquired by TextbooksRus.com)
Bookscycle.com
08.2010 - 06.2013
- Built a buyback algorithm to purchase textbooks nationwide, generating $40K profit in 3 months.
- Scaled customer base across all 50 states through optimized Facebook ad campaigns.
- Successfully exited business in sale to TextbooksRus.com (Ohio).
B2B Sales Representative
LivingSocial.com
06.2012 - 04.2013
- Consulted face-to-face with local small business owners to develop marketing strategies that drove customer acquisition and revenue growth.
- Consistently exceeded monthly, quarterly, and annual sales goals by 100%+, ranking as the #1 representative in an 8-state region for Q4 net billings.
- Surpassed sales forecast by 175% in Q4, generating $100K+ in net revenue in under 4 months against a $45K target.
- Built and maintained long-term partnerships with top businesses in the Louisville market, strengthening LivingSocial’s regional presence and merchant network.
Account Executive / Sales Representative
Dominion Enterprises
02.2011 - 06.2012
- Led new business pitches and client presentations that secured key accounts, expanded existing relationships, and drove consistent revenue growth.
- Expanded customer base from 56 to 93 accounts in just 15 months across a large multi-state territory requiring 70% overnight travel.
- Generated $275K+ in annual net revenue within one year, selling at some of the highest price points in the industry.
- Consistently exceeded monthly sales goals at 120%+ to target, ranking as a top performer within the region.
Education
BSBA - Marketing and Information Technology
Xavier University
Cincinnati, Ohio12-2010
Skills
- B2B & Enterprise Sales
- Entrepreneurship & Leadership
- Digital Marketing & Growth
- Automation & Technology
- Financial Acumen
- Soft Skills
Interests
Languages
English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
Timeline
Founder & CEO
NL Builds
06.2023 - Current
Real Estate Consultant
The Tulum Vibe
04.2020 - 03.2023
Affiliate Marketing Manager
TheNutritionalSource.com
03.2016 - 04.2017
Airbnb Entrepreneur – Real Estate Management
Self-Owned Real Estate Business
02.2016 - 03.2025
Molecular Diagnostic Sales
Hologic Inc.
12.2014 - 08.2019
Digital Integrated Brand Marketing Consultant
Hologic Inc.
12.2014 - 08.2019
Pharmaceutical Sales Representative
Sanofi Pharmaceuticals, Diabetes
08.2013 - 12.2014
B2B Sales Representative
LivingSocial.com
06.2012 - 04.2013
Account Executive / Sales Representative
Dominion Enterprises
02.2011 - 06.2012
Founder (Acquired by TextbooksRus.com)
Bookscycle.com
08.2010 - 06.2013
BSBA - Marketing and Information Technology
Xavier University
Awards
Top Ranked Sales Representative in each industry worked. Ranked in the Top 10% for previous roles. Recognized as a “product champion” at Sanofi Pharmaceuticals., Build client bases through direct sales and managing the sales process from lead development through closing new business contracts with C-level execs in laboratories, and hospital systems., Successfully built from the ground up and sold book buyback websites for profits of more than $40,000 in three months., Extensive experience selling to a variety of different clientele from small business owners, to primary care physicians, to independent contractors, and surgeons., Graduate with an emphasis in Marketing and Information Technology in 3 ½ years.