Nicole Medina

• Adapted global marketing campaigns for the LATAM market, tailoring messaging and creative direction to local cultural nuances to ensure regional relevance and effectiveness.
• Oversaw the production of visual assets for brand campaigns, working closely with creative and marketing teams to ensure all deliverables met quality standards and aligned with Nike’s global brand vision.
• Coordinated the legal aspects of contracts related to the production of visual and promotional materials, ensuring compliance with intellectual property regulations and brand guidelines.

Achievements:

• Collaborated with the Legal team to renew and register six supplier agreements, ensuring full compliance across 15 photoshoot contracts.
• Fostered cross-functional collaboration with internal teams and external agencies to streamline project execution and enhance campaign effectiveness.

• Developed and implemented loyalty strategies across physical and digital channels, ensuring a consistent brand experience for Nike Members while optimizing customer retention and engagement.
• Designed premium, exclusive experiences for key product categories such as Running and Training, delivering unique value to Nike’s most loyal consumers.
• Coordinated product campaigns and exclusive events for Nike Members, aligning all initiatives with the company’s marketing objectives to drive user participation and brand affinity.

Achievements:

• Redesigned the Member Products strategy, expanding its reach to over 70 stores and enhancing the user experience through a personalized approach.
• Organized the first-ever Nike x Siclo event, achieving a high participation rate and strong engagement with the local community.
• Launched an innovative Gift with Purchase (GWP) program across digital channels, resulting in increased conversion rates and improved customer satisfaction.

• Managed digital campaigns and influencer marketing strategies, leveraging data and trend analysis to maximize visibility and audience engagement.
• Coordinated product launch events in close collaboration with agencies and content creators to ensure successful and efficient execution.
• Supported packaging updates and the development of in-store promotions, ensuring accurate implementation of marketing strategies at the point of sale.

Achievements:

• Successfully coordinated two nationwide product launch events, exceeding target audience engagement and participation expectations.
• Strengthened collaboration with partner agencies by streamlining communication and internal processes, resulting in significantly improved execution timelines and delivery quality.
• Optimized procurement and invoicing processes, enhancing operational efficiency and ensuring adherence to established budgets.

• Designed brand strategies based on market data analysis and consumer behavior insights across LATAM.
• Analyzed and interpreted Nielsen and IPSOS studies to generate actionable insights and support strategic business decision-making.
• Collaborated with global and regional teams, creative agencies, local vendors, and internal departments to ensure the successful implementation of marketing initiatives.

Achievements:

• Led the “Consejeros” project and its expansion across LATAM, successfully adapting and scaling a local strategy to multiple markets.
• Strengthened community engagement, resulting in faster response times and accelerated information gathering.
• Secured Subway as a new promotional partner, introduced a refreshed brand image for Del Valle Fizz, and launched consumer-centric promotions to enhance product appeal.