Nicolás Sánchez Perdigón
Mexico City
Summary
Dynamic and results-oriented marketer and merchandiser with over 3 years of experience optimizing inventory levels, product visibility and product performance. Proven track record in increasing sales by 32% through strategic merchandising initiatives and innovative marketing strategies. Skilled in market analysis, brand management, and cross-functional collaboration to deliver exceptional results. Known for my creativity, attention to detail, and ability to exceed targets in competitive environments.
Overview
9
9
years of professional experience
Work History
Senior Merchandiser
Salomon
Mexico City
10.2024 - Current
- Inventory management for Salomon.com, Liverpool, and Mercado Libre, ensuring optimal availability and efficient turnover.
- Responsible for purchasing products for the digital channel, aligning strategies with market trends and brand objectives.
- Sales supervision and analysis using Shopify Plus and marketplace portals to optimize digital channel performance.
- Implementing strategies to maximize sales in ecommerce and marketplaces, aligned with the brand's global vision.
Merchandiser
Hugo Boss México
Mexico City
04.2022 - 07.2024
- Responsible for 34 sites (boutiques and department stores). Representing 64% of the BOSS business.
- Achivements such as 32% Net sales growth vs LY. (2023 vs 2022).
- Responsible for Shoes and accesories, athleisure, sports licensings such as NFL and NBA. Fragrances, eyewear and watches.
- Assortment Planning: Curating the product assortment based on market trends, consumer preferences, and brand strategy
- Inventory Management: Monitoring stock levels, forecasting demand, and ensuring optimal inventory turnover to minimize stock-outs and excess inventory
- Visual Merchandising: Creating compelling product presentations in-store and online to maximize visual appeal and drive sales
- Market Analysis: Conducting regular market analysis and competitor benchmarking to identify opportunities for growth and market share expansion
- Collaboration: Working closely with cross-functional teams including design, marketing, and retail operations to align merchandising strategies with overall business objectives
- Performance Analysis: Analyzing sales performance, KPIs, and customer feedback to continuously optimize merchandising strategies and enhance product profitability
Sales Analyst
Navistar International
11.2019 - 04.2021
- During my time as a Sales Analyst at Navistar International, I conducted in-depth market research to identify potential sales opportunities and develop strategies to penetrate new markets
- Analyzed sales data to evaluate performance and forecast future sales trends
- Collaborated with the sales team to develop pricing strategies and promotional activities to drive revenue growth
- Prepared regular reports and presentations to communicate sales performance and recommendations to the management team
Administrative Assistant
Maika Ingenieria
06.2016 - 07.2019
- My responsibilities included managing schedules, arranging meetings, and coordinating travel logistics
- I was also tasked with handling correspondence, preparing reports, and maintaining meticulous office records
- Furthermore, I played a key role in project coordination and effectively facilitated communication between internal teams and external stakeholders, contributing to streamlined operations
Education
Marketing -
Universidad del Valle de México
12.2020
English C2 proficiency -
The Anglo
07.2016
Skills
- Data analysis
- Inventory management
- Strategic planning
- Product knowledge
- Negotiation
- Leadership
- Customer focus (internal and external)
- Adaptability
Languages
- SPANISH
- ENGLISH
Personal Information
Date of Birth: 09/02/96
Timeline
Senior Merchandiser
Salomon
10.2024 - Current
Merchandiser
Hugo Boss México
04.2022 - 07.2024
Sales Analyst
Navistar International
11.2019 - 04.2021
Administrative Assistant
Maika Ingenieria
06.2016 - 07.2019
Marketing -
Universidad del Valle de México
English C2 proficiency -
The Anglo
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