Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
Generic
Nora Lozano Areiza

Nora Lozano Areiza

Electronic Engineer, Control Automation and Instrumentation Specialist
Mexico City

Summary

Electronic Engineer specialized in automation and instrumentation with over 15 years of experience in engineering, project management, and maintenance. Strong background in process optimization, cost reduction, and profitability maximization. Extensive experience in management and commercial leadership, driving business growth, strategic decision-making, and operational excellence. Proven ability to lead high-performing teams, foster innovation, and enhance overall efficiency

Overview

13
13
years of professional experience
1
1
Certification
1
1
Language

Work History

Commercial Director

OCA Global Mexico
02.2025 - Current

Main responsibilities:

  • Lead and manage sales teams, setting objectives, monitoring performance, and optimizing commercial strategies to drive revenue growth.
  • Develop and execute business plans, identifying and capitalizing on new market opportunities while expanding the client portfolio.
  • Oversee key account negotiations and strategic partnerships, securing major contracts and fostering long-term relationships with key clients.
  • Analyze market trends and performance data, refining pricing strategies, promotional budgets, and service offerings to enhance competitiveness.
  • Implement and optimize sales tracking systems and KPIs, ensuring efficiency and continuous improvement in commercial operations.
  • Represent the company at industry events and high-level meetings, strengthening brand positioning and business development efforts

Commercial Director

OCA Global Colombia
04.2023 - 01.2025

Main responsibilities:

  • Led and managed sales teams, setting objectives, tracking KPIs, and optimizing performance.
  • Developed and executed commercial strategies and business plans to drive sales growth and revenue.
  • Identified and acquired new clients, expanding the portfolio and negotiating with key accounts.
  • Defined target markets, pricing strategies, and promotional budgets, optimizing sales conditions.
  • Conducted market research and developed strategic partnerships to enhance business opportunities.
  • Implemented sales tracking systems and performance indicators, improving efficiency and decision-making.
  • Represented the company at commercial events, strengthening brand presence and client engagement.

Achievements:

  • Sales Growth & Market Expansion: Implemented targeted commercial strategies, driving significant revenue growth and expanding OCA Global’s presence in Colombia’s energy, gas, oil, and telecom sectors, achieving a 45% increase in market penetration.
  • Diversification & Innovation: Led the development of new service lines, including methane emissions detection and carbon footprint measurement, expanding the client base by 60% and enhancing the company’s competitive edge.
  • Key Account Acquisition & Revenue Generation: Secured major commercial deals with leading companies, signing long-term contracts worth over USD 30MM and optimizing sales processes to improve conversion rates by 32%.
  • Strategic Partnerships & Client Retention: Built strong relationships with C-level executives and industry partners, driving high-impact collaborations, increasing client retention, and reducing contract cancellations.
  • Recognition & Leadership: Introduced innovative digital solutions, enhanced OCA Global’s market positioning, and received executive recognition for exceeding sales targets and driving sustained business growth.

Commercial Manager

Bureau Veritas Colombia
01.2018 - 03.2023
  • Main responsibilities:
  • Managed a sales budget exceeding USD 40M in the oil and gas industry, driving revenue growth and profitability.
  • Optimized the sales pipeline and funnel, ensuring a steady flow of high-quality leads and improved conversion rates.
  • Led the implementation of innovative strategies, integrating cutting-edge digital solutions to differentiate offerings, enhance client engagement, and secure key contracts.
  • Developed and executed strategic initiatives for contract acquisition, overseeing bidding processes and crafting compelling technical proposals.
  • Built and nurtured strong client relationships, establishing high-level commercial partnerships to drive business development.
  • Delivered tailored, technology-driven solutions, aligning client needs with the company’s capabilities to enhance customer satisfaction and retention.
  • Designed and implemented commercial strategies focused on customer retention and re-engagement, leveraging innovation to strengthen long-term business relationships.
  • Held primary commercial responsibility for high-value contracts in the oil and gas sector, ensuring successful execution and client satisfaction.
  • Managed and optimized Sales CRM systems, utilizing data-driven insights to track sales activities and enhance client engagement
  • Achievements:
  • Increased mass market sales by 300% over two years, driving significant business growth.
  • Secured strategic offshore gas contracts, positioning the company as a key player in Colombia.
  • Led market expansion for inspection and asset management services in the Dominican Republic, Trinidad and Tobago, and Panama.
  • Recovered critical contracts in the oil and gas sector, reinforcing the company's industry presence.
  • Achieved promotion from Business Developer to Commercial Manager within one year, recognizing exceptional performance and leadership.

Shop Inspection & International Trading Coordinator

Bureau Veritas Colombia
06.2016 - 01.2018

Main responsibilities:

• Direct client management as coordinator of international trade contracts, operations, inspections, and asset management.

• Accountable for revenue and operating profit of three business units.

• Supervised inspectors and engineers for contract execution, ensuring seamless integration between technical and commercial teams.

• Oversaw customer invoicing, production forecasting, and budgeting.

Achievements:

• Increased revenue by 205% through effective coordination and operation of contracts, leading to promotion to the company's commercial department.

• Optimized operations, significantly increasing the operating profit of the business units under my management.

• Successfully regained key clients in the mass market for inspections and asset management, strengthening the company's market position.

Technical Leader of Instrumentation and Control

Mecánicos Asociados S.A.S.
06.2012 - 06.2016

Main responsibilities:

• Management of the maintenance team in the automation, control, and instrumentation department

• Administration of SAP and internal maintenance orders, ensuring efficient resource allocation and execution

• Planning and scheduling of preventive and predictive maintenance to optimize system performance and reliability

• Implementation and execution of maintenance plans to ensure operational efficiency and equipment longevity

Achievements:

• Optimized the automatic process of three-phase separators, achieving cost savings in optimization and upgrading projects.

Education

Electronic Engineer -

Universidad Pontificia Bolivariana
05.2001 -

Esp. Control Automation and Instrumentation -

Universidad Pontificia Bolivariana

Skills

  • Sales Performance Optimization

  • Effective Team Collaboration

  • Team Leadership

  • Effective Communication

  • CRM Management and Report

  • Strategic Negotiation Skills

  • Strategic C-Level Engagement

  • Management of SAP Asset Tools

Certification

Will be provided upon request.

Personal Information

  • Date of Birth: 09/28/83
  • Nationality: Colombian

Timeline

Commercial Director

OCA Global Mexico
02.2025 - Current

Commercial Director

OCA Global Colombia
04.2023 - 01.2025

Commercial Manager

Bureau Veritas Colombia
01.2018 - 03.2023

Shop Inspection & International Trading Coordinator

Bureau Veritas Colombia
06.2016 - 01.2018

Technical Leader of Instrumentation and Control

Mecánicos Asociados S.A.S.
06.2012 - 06.2016

Electronic Engineer -

Universidad Pontificia Bolivariana
05.2001 -

Esp. Control Automation and Instrumentation -

Universidad Pontificia Bolivariana
Nora Lozano AreizaElectronic Engineer, Control Automation and Instrumentation Specialist