Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hobbies
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Norelis Saavedra

Querétaro

Summary

Brand, Marketing & Commercial Leader – Puerto Rico, Mexico and Regional LATAM Expertise. Strategic business leader with 20+ years of experience managing multimillion-dollar businesses and driving sustained growth across Beauty, Household Care, and Healthcare categories. Proven track record building iconic brands such as Pantene, Gillette, Pampers, Ariel, Metamucil, and Pepto-Bismol, achieving market share leadership in both competitive and declining categories. Skilled in commercial strategy, brand building, media and communication strategy, and agency & media leadership, consistently delivering results while developing high performance teams. Recognized for transforming complex business challenges into growth opportunities, while building organizational capabilities through process optimization, upskilling and talent development. Trusted coach and mentor known for exporting high-potential leaders into international roles.

Overview

21
21
years of professional experience

Work History

Capabilities Director – Health Care

P&G
07.2025 - Current
  • Leading brand operations and category management, ensuring consistent business performance and execution excellence.
  • Developing upskilling programs and process improvements to strengthen organizational capabilities and accelerate decision-making.
  • Building medical detailing capability to reinforce brand positioning with healthcare professionals.

Brand Director – Nerve Care & Digestive Wellness

P&G
01.2023 - 06.2025
  • Drove Metamucil to its highest market share by fixing key commercial opportunities and reapplying U.S. trial campaign to the Mexican market.
  • Reversed Pepto-Bismol’s 24-month share decline through revamped media, communication, and portfolio strategy.
  • Turned around Nerve Care share, reaching #1 OTC market share and reversing Rx decline by designing and executing channel-focused commercial strategies that prioritized key growth drivers.
  • Strengthened organizational capabilities by redefining roles and launching advanced business analysis training for the team.
  • Neurobion, Metamucil, Pepto Bismol – $90M business

Commercial & Brand Operations Director – Beauty & Grooming

P&G
01.2015 - 01.2023
  • Delivered 4 consecutive years of market share growth, including +1.2 pts in Hair Care and +2.6 pts in Feminine Care through premiumization and trade-up strategies.
  • Managed more than 4 media and creative agencies negotiations, and evaluations. Cut media agency investment by 50% while sustaining performance, through governance and ROI optimization.
  • Achieved #1 Shopper Marketing ranking (Advantage Monitor) for 3 years by redefining commercial and shopper strategies.
  • Maintained business continuity post-50% team reduction by designing a new tracking system and optimizing workflows.
  • $50M portfolio - Hair, Skin, Feminine Care and Grooming, with full accountability for media and marketing agencies across all brands in Puerto Rico

Brand Director – Multi-Category Portfolio

P&G
01.2014 - 01.2015
  • Achieved record-high 48.3% market share despite Puerto Rico’s economic downturn by tailoring U.S. brand strategies locally.
  • Led breakthrough campaigns including Pantene #SorryNotSorry, CoverGirl #Instaglam, and Duracell Hurricane Action Plan, driving category relevance and consumer engagement.
  • Recognized among Puerto Rico’s Top 40 Under 40 by Caribbean Business for marketing and leadership impact.
  • $200M business – Pantene, CoverGirl, Ace, Duracell, Always

Brand Director – Household Care

P&G
01.2012 - 01.2014
  • Achieved record sales and share growth in Baby Care and Bath Tissue, outperforming category trends.
  • Secured ongoing Duracell distribution in Sam’s Club Puerto Rico, enabling subsequent entry into Sam’s U.S. – a first for the brand.
  • $100M business – Pampers, Feminine & Family Care, Ariel, Duracell

Regional Roles

P&G
01.2005 - 01.2012
  • Directed regional laundry value brands across LATAM, designing Brand portfolio strategies for Mexico, Colombia, Peru, and Venezuela.
  • Successfully launched new products in mid-tier and premium segments, driving incremental category growth.
  • Built strong marketing and innovation expertise early in career through Brand Manager roles across Laundry Category.

Education

B.A. - Economics

Universidad Central de Venezuela
01.2005

Skills

  • Commercial & Portfolio Strategy – Driving growth in beauty, household care & healthcare categories
  • Brand Building & Consumer Insights – Repositioning brands, revitalizing declining categories
  • Media & Communication Strategy – Maximizing ROI, localizing US playbooks for PR and developing playbooks for LATAM
  • Agency & Media Leadership – Governance, cost optimization, creative excellence
  • Business Turnarounds – Reversing declines and regaining category leadership
  • Talent Development & Leadership – Mentoring and exporting high-potential marketers into international roles
  • Cross-Market Experience – Proven track record in Puerto Rico, Mexico, and regional LATAM

Languages

Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)

Timeline

Capabilities Director – Health Care

P&G
07.2025 - Current

Brand Director – Nerve Care & Digestive Wellness

P&G
01.2023 - 06.2025

Commercial & Brand Operations Director – Beauty & Grooming

P&G
01.2015 - 01.2023

Brand Director – Multi-Category Portfolio

P&G
01.2014 - 01.2015

Brand Director – Household Care

P&G
01.2012 - 01.2014

Regional Roles

P&G
01.2005 - 01.2012

B.A. - Economics

Universidad Central de Venezuela

Hobbies

Passion for health and wellbeing

  • National Academy of Sports Medicine (NASM) International Certified Personal Trainer
  • NASM Behavior Change Specialist

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Norelis Saavedra