NORMA JAZMYNE HERNANDEZ
PUERTO MORELOS
Summary
Dynamic Marketing Manager with proven track record of driving successful campaigns and brand growth. Spearheaded international campaigns, enhancing online presence, client engagement, and sales. Bilingual in English and Spanish, adept at fostering relationships and driving sales growth in both markets through innovative marketing strategies and effective project management.
Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives.
Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on the company and customer success.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Alconox, Inc.
02.2011 - Current
- Boost brand awareness and generate leads while managing external marketing campaigns and programs.
- Year-round international travel to marketing events. Manage engagement, increase online presence, and client pipeline.
- Manage the company booth with set-up, break down, and generate show leads with occasional lead follow-ups.
- Assist in creative thinking for implementing marketing strategies to use for launches, campaigns, and promotions.
- Conduct client engagement and meetings in Spanish, especially in highly Spanish-populated markets, enhancing cross-cultural communication.
Marketing and Brand Ambassador
BMW Group
09.2012 - 04.2017
- Dynamic Bilingual Brand Ambassador with proven success in driving brand awareness and sales in English and Spanish markets.
- Promoted and marketed through on-stage bilingual narrations, demonstrations, and comprehensive information.
- Year-round travel to BMW events, conventions, auto unveilings, managing set-up, break-down, customer engagement, lead generation, and sales.
- Opened the very first BMW store in South Coast Plaza, Costa Mesa, CA, and executed its growth IN its first full year in business.
Co-Founder and Director of Sales of Marketing
Reliable Card Service
01.2010 - 10.2017
- Accomplished Co-Owner Partner with 7 years of experience driving operational success and enhancing customer satisfaction through innovative business strategies.
- Evaluated market trends to identify emerging opportunities and inform strategic decision-making.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Secured lucrative partnerships by establishing strong relationships with key industry players.
- Developed marketing materials and campaigns in both English and Spanish to boost brand awareness and customer engagement.
Education
Bachelor of Arts - Communications And Marketing
The University of Texas At Arlington
Arlington, TX05-2005
Skills
- Customer relationship management (CRM)
- Brand promotion
- Strategic planning
- Creative direction
- Marketing campaigns
- Marketing campaign development
- Brand development
- Project management
- Social media marketing
- Staff management
- Business development
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Marketing and Brand Ambassador
BMW Group
09.2012 - 04.2017
Marketing Manager
Alconox, Inc.
02.2011 - Current
Co-Founder and Director of Sales of Marketing
Reliable Card Service
01.2010 - 10.2017
Bachelor of Arts - Communications And Marketing
The University of Texas At Arlington
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